Local search, global reach - The document discusses problems with the current event search and ticketing market, and proposes a solution called Wigoh. Wigoh aims to be a one-stop mobile shop for event discovery and ticketing. It would consolidate search, sharing, and ticket purchase onto a single mobile platform. This would provide a more seamless experience for fans while offering organizers new ways to market events and reduce fees. The business would start by partnering with student organizations in Belgium to test the mobile-focused model.

1. Local search, global reach

2. How fans buy tickets today
1
3 4
Distribute ads/
Print tickets
Go home online/
go to ticket desk
Card payment/
Cash payment
In the process of event ticket purchasing, most purchases
happen at the ticketing booth or behind your pc
But purchasing a ticket is not always without hassles…
2 Notice event ad
5 Distribute ticket
5 Print ticket/
Send to mobile

3. Search Ticketing
International events
Big venues
Local events
Small venues
Some problems of the current event search
& ticketing market

4. Some problems of the current event search
& ticketing market
Search Ticketing
International events
Big venues
Local events
Small venues
• 2 different platforms to
buy your ticket
• High service fees (20-
100%)
• Many irrelevant search
results

5. The solution: Wigoh
Your mobile one-stop shop for event
discovery & ticketing

6. Ticketing tomorrow: one stop shop
1
3 4
Distribute ads/
Print tickets
Go home online/
go to ticket desk
Card payment/
Cash payment
2 Notice event ad
5 Distribute ticket
5 Print ticket/
Send to mobile
User
Search event
Buy ticket
Receive ticket
Process
consolidation
Organizer
Copy FB-event URL

7. Impulse decisions
1st Degree Social
interaction
Local search & Input
3 core pillars…

8. …integrated in 3 key processes
Search
• Spontaneous/
specific
• Geo localisation
• Bookmark
artists/venues
• What’s hot?
Share
• Send/receive
invitations to
predefined circles
• Social heatmap
Buy
• Seemless one-
click purchase
• Through ads :
Scan QR or mini-
URL

9. Built on global mobile trends
1 Increase of smartphone
users
2 Increase of M-search
activity
3 Increase of M-
payment users

10. These guys think likewise…
Eric Schmidt
Chairman
Arnulf Keese
Managing Director Germany
Steve Yankovich
Head of M-commerce
Tanya Lawler
Dir of digital & cross channel
« Mobile has become the place to be
for all of us in the computer
industry »
« The future of payment is definitely
mobile »
« More and more consumers spend
more money via iPad than via
ordinary web »
« Mobile commerce is THE growth
market opportunity for the retail
industry »

11. The potential of event ticketing
$32.5 Bn
$32 Bn
Purchasing tickets on the web is a matter of habit
Live Nation ‘12 :
• $1.4 Bn ticketing rev’s
• 256Mn tickets sold
• 78% Web vs 4% M
Breakdown:
• Total market: $80 Bn (Forrester)
• 93% offline / 7% online
• ~0,35% m-ticketing ($0,28 Bn)
High conversion potential for
online ticketing
E-tickets are standard in live
entertainment sector

12. Search Ticketing
A seamless one-stop mobile shop experience to
differentiate from competitors
Organizers
Fans
- Accessible for all organizers
- Advertising of event without
tickets (pure marketing)
- Access to all type of events
(small & large)
- One stop mobile shop service
- Low service fees
- User focused business model
NANA

13. From an on the go search…
No sh*t!
Usher is
in town!
Lets find someting
crazy to do for this
weekend!
2 beers for
the price of 1
at Bar X!
All my friends
are
going…may-
be I should
go as well!

14. …to a one-stop mobile shop experience…
Search/Scan Share Buy
• QR-scan (ads),
• Spontaneous search
• Social heatmap
• Follow venue/artist
• Suggest friends
• Bookmark event
• Purchase tickets
• Purchase vouchers
• Digital brochure

15. Launching bèta amongst student community
through partnerships
• Start with Leuven (Brussels/Antwerp)
• ~ 100k students (early adopters)
• Concentrated event area
• Launch phase 1: Mid October ‘13
Test market characteristics Current progress
Approach to fans
• Trissen.be (3,000 members): redirect
Leuven events to Wigoh
• Printing partner for Wigoh advertising
• Contacting student associations
Approach to organisers
• Visible at the back of every event flyer
• FB: win weekly duo-tickets for big events
• Thé mobile spot to discover all local
events
• Phase 2: share and win you ticket back!
• 25% discount on flyers when mentioning
Wigoh on the back + social networks
• Use your fans as your biggest salesforce
• Profit sharing possibilities
• Each smartphone act as a ticketing booth

16. Register at www.wigoh.com !

17. Backup slides

18. How the business would look like
Organiser
1 • Create event on web
• Push FB event to DB
• Config ticketing (optional)
User
Web
2 • Search/scan event
• Suggest event to friends
• Purchase ticket
• Receive web invoice
Mobile 2 • Follow-up sales
• Tweet event info
Event 3 • Present QR code
• Enter event
3 • Scan QR code (mobile)
After event 4 • Receive ticket funds
Each smartphone can act as a mobile ticketing booth

19. A seamless payment process to support
impulse purchases
New user: register payment process
Tapping checkout button
initiates the payment module
Users enter information
and taps « pay »
Transaction processed
succesfully!
Returning user: one-click payment
Select one of your stored
payment methods
Transaction processed
successfully!