1. Gateway Tallahassee
North Monroe Street Corridor

2. Gateway Tallahassee’s
mission is to transform
strategic pathways into the
city into remarkable points of
entry that clearly identify
and brand Tallahassee as a
vibrant, thriving and
welcoming community.
“Gateways” provide a first
impression for visitors and
residents

3. Capital
Identity
Why
Stakeholders North Traffic
Monroe?
A Place to
Start

4. Gateway Examples
around the country and down the road…

5. Efforts to date:
 Homework on gateways
elsewhere, landscaping/road guidelines
here
 Meeting with public officials, agencies
 Canvassing businesses
Public meeting, July 2012
 Presentations to homeowner association
leaders, others
 Partnering with FAMU urban design
students on fall 2012 project

6. Stakeholders agree that
improvements are needed on
North Monroe to bolster
safety and aesthetics.
Analysis statement No. 1

7. Stakeholders are concerned
about the effects of declining
property values and the
retailers leaving Tallahassee
Mall on the business community.
Analysis statement No. 2

8. Stakeholders agree that
Tallahassee has the opportunity
to identify North Monroe as a
vital gateway into the city and
use it to brand the city and its
amenities.
Analysis statement No. 3

9. Stakeholders realize improving
North Monroe’s sense of place
will take a financial infusion
and cooperation among
different government agencies.
Analysis statement No. 4

10. Stakeholders agree an association
is needed to advocate on
behalf of North
Monroe, especially to better
position the area to capitalize
on any future funding
opportunities.
Analysis statement No. 5

11. What is the next step?

12. Form a merchants
association to
support, represent and
advocate for the North
Monroe area.
Recommendation

13. Our future role? Your future role?

14. Community Catalysts: Jeff Bond, Sarah Duncan, Colleen Dwyer, Ned
Fernandez, Joe Foster, Nancy Mattimore and Melanie Yeager.
For more information please contact: Melanie Yeager, mgyeager@cob.fsu.edu