University of Leicester session on going Beyond Google

1. www.le.ac.uk
Beyond Google
October 2010
Katie Fraser
Information Librarian
David Wilson Library

2. Outline
• How Google works
• Google tips and tricks
• Other search engines
• Other search types
• Resources for specific purposes
• Finding more

3. How Google search works
• Pagerank
http://en.wikipedia.org/wiki/PageRank
• Google’s golden
triangle
http://eyetools.com/research_google_eyetracking_

4. Advanced Search
• Go to Google.com
• Use ‘Advanced search’
• Use ‘More search tools’

5. Google Shortcuts
• “david wilson library" - phrase
• -building – without ‘building’
• +geneus – exactly ‘geneus’ (not corrected)
• ~book - synonyms for ‘book’
• david * library – david ‘wildword’ library

6. Information within a website
• site:le.ac.uk - in the site (can add keywords)
• link:le.ac.uk - pages linking to the site
• cache:le.ac.uk - cached version of the site
• info:le.ac.uk - information about the site
• related:le.ac.uk - pages related to the site

7. Information within a webpage
• allinanchor:library - words in the anchor text
• allintitle:library - words in the site title
• inurl:library - words in the URL

8. Cool Google sites
• http://www.googlelabs.com/ - new
applications developed by Google, sometimes
including search
• http://www.google.com/experimental/ -
experiments with Google search you can try out
online

9. Other search engines
• www.bing.com
• www.yahoo.com
• www.ask.com
• www.exalead.com/search
• Try out the same
search in each of
these search engines
and Google
• Which results come
out at the top?
• Which look more
useful?

10. Other search types
• Clustered search
http://search.carrot2.org/stable/search
• Computational search
www.wolframalpha.com
• Directory search
www.dmoz.org
• Clustered search uses
similar algorithms but
presents results
differently
• Computational and
directory search use
completely different
systems

11. Metasearch
• http://www.langreiter.com/exec/yahoo-vs-google.h
• www.metacrawler.com
• www.dogpile.com
• Metasearch engines
usually state which
sources are used
• Can create a more
reliable picture of
relevance

12. Image search
• http://images.google.com/advanced_image_search
• http://www.flickr.com/search
• http://behold.cc
• Images on the
internet are not free
to use anyway
• Search for Creative
Commons licensed
materials

13. Academic search
• Google Scholar – ‘academic’ search results
http://scholar.google.com/ which can be set up
to search UoL resources
• Pinakes – list of quality educational web
directories
http://www.hw.ac.uk/libWWW/irn/pinakes/pinakes

14. Image search
• http://images.google.com/advanced_image_search
• http://www.flickr.com/search
• http://behold.cc
• Images on the
internet are not free
to use anyway
• Search for Creative
Commons licensed
materials

15. Social media search
• http://search.twitter.com/
• http://blogsearch.google.com/
• http://technorati.com/
• http://www.icerocket.com/
• http://addictomatic.com/
• http://collecta.com/
• Search social
media for
up-to-date
‘information’
• For example,
is a website
having
problems?

16. Other cool stuff
• http://www.google.com/squared
• http://www.archive.org/web/web.php
• http://stilltasty.com/

17. Finding more
• http://googleblog.blogspot.com/ - Google’s
blog, including updates on new services
• http://www.philb.com/ - Phil Bradley’s
website. Try his ‘Which search engine when?’
guide http://www.philb.com/whichengine.htm
• http://blog.searchenginewatch.com/ - Search
Engine Watch blog, looks at search news