User Centered Design
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This document discusses user-centered design approaches for health behavior change. It emphasizes understanding users through research in order to support their goals and transform their behavior. The early design stage focuses on collecting and refining insights through techniques like user personas and user stories developed from interviews and observations. The mid-stage focuses on investigating user desires, expectations and priorities through surveys, interviews and other techniques. The late stage focuses on testing user abilities and reactions through prototypes and usability testing. The overall goal is to walk in the user's shoes through research to effectively design for behavior change.
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User Centered Design
- 1. User-Centered Design Effective Design Approaches for Health Behavior Change Kara Chanasyk kara@whitelotusdesign.com
- 4. Support a user’s goals while transforming his or her behavior
- 5. Walk a mile in your users shoes
- 10. User Research Early Stage Design = Collect & Refine Insights Mid Stage Design Late Stage Design
- 12. Age
- 13. Weather
- 14. Convenience
- 15. Belief System
- 16. Triggers
- 17. Cost
- 18. Motivation
- 19. Timing
- 20. Gender
- 21. Race
- 23. Trigger
- 24. Timing
- 25. Education
- 26. Age
- 27. Gender
- 29. Age
- 30. Weather
- 31. Convenience
- 32. Belief System
- 33. Triggers
- 34. Cost
- 35. Motivation
- 36. Timing
- 37. Gender
- 38. Race
- 40. Education
- 41. Trigger
- 42. TimingEducation Age Gender Product preferences
- 44. Age
- 45. Weather
- 46. Convenience
- 47. Belief System
- 48. Triggers
- 49. Cost
- 50. Motivation
- 51. Timing
- 52. Gender
- 53. Race
- 55. Trigger
- 56. TimingEducation Age Gender Product preferences
- 57. EARLY STAGE DESIGN: Conceptual Research OBJECTIVE: Collect/Refine insights TECHNIQUES: User Personas User Stories/Task Analysis through: Interview Contextual Inquiry/ Applied Ethnography Surveys
- 58. User Personas
- 59. User Personas
- 61. Using the Behavior Model
- 63. Age
- 64. Weather
- 65. Convenience
- 66. Belief System
- 67. Triggers
- 68. Cost
- 69. Motivation
- 70. Timing
- 71. Gender
- 72. Race
- 74. Education
- 75. Trigger
- 76. TimingEducation Age Gender Product preferences
- 78. Conduct in person or via phone
- 80. Drinks coffee
- 81. Showers
- 82. Puts on make up
- 84. Encourage the user to talk you through all steps of their process
- 85. Ask questions to clarify
- 87. Drinks coffee in the bathroom while getting ready
- 88. Showers and immediately puts on make up before getting dressed
- 90. Age
- 91. Weather
- 92. Convenience
- 93. Belief System
- 94. Triggers
- 95. Cost
- 96. Motivation
- 97. Timing
- 98. Gender
- 99. Race
- 101. Trigger
- 102. TimingEducation Age Gender Product preferences
- 103. MID STAGE DESIGN: Preference Research OBJECTIVE: Investigates desires, expectations, priorities TECHNIQUES: Surveys Interviews Card sorting Participatory design Focus Groups
- 104. LATE STAGE DESIGN: User Testing OBJECTIVE:Investigates abilities and reactions PRE-LAUNCH TECHNIQUES: Prototypes (paper and mockup) Usability Testing Split Testing POST-LAUNCH TECHNIQUES: Analytics User feedback analysis
- 105. Thank you!Questions? Kara Chanasyk kara@whitelotusdesign.com
Notas del editor
- User as the center of focusEfficient, Easy to useSomething they need and want (not necessarily the same thing)Integrates into their livesUltimately more effective
- How do I walk a mile in my user’s shoes?–see things like they do–know what they know–want what they want–work how they workA key part of doing user centric design efffectively is just this – It’s a practice of self reflectionA practice of compassion and empathy and relating to others. It’s crucial thatMeet people where they are at. User centric design is about helping users meet their goals while helping them change their behavior.It’s about connecting it to something they care about
- A process that runs through the entire lifecycle of the project
- Age: If you are older, you are more conscious about sunscreenWeather: If it's sunny outside, people are more likely to wear sunscreenConvenience: If they have the product on hand, people more willing to wear it Education: If people knew how harmful the sun's rays are, they would wear sunscreenMotivation: Women are more concerned about beauty and are more likely to wear sunscreen to preserve their skin Timing: If triggered at the right moment in the morning,they will put the sunscreen on. (you can build a prototype on each of these)
- Age: If you are older, you are more conscious about sunscreenWeather: If it's sunny outside, people are more likely to wear sunscreenConvenience: If they have the product on hand, people more willing to wear it Education: If people knew how harmful the sun's rays are, they would wear sunscreenMotivation: Women are more concerned about beauty and are more likely to wear sunscreen to preserve their skin Timing: If triggered at the right moment in the morning,they will put the sunscreen on. (you can build a prototype on each of these)
- Age: If you are older, you are more conscious about sunscreenWeather: If it's sunny outside, people are more likely to wear sunscreenConvenience: If they have the product on hand, people more willing to wear it Education: If people knew how harmful the sun's rays are, they would wear sunscreenMotivation: Women are more concerned about beauty and are more likely to wear sunscreen to preserve their skin Timing: If triggered at the right moment in the morning,they will put the sunscreen on. (you can build a prototype on each of these)
- Role playing ethnographyOpen ended questions
- As you start to identify your assumptions about your users, building personas can be a helpful practice to explore your iniitial understanding of these users.Create ArchetypesPersonify these users so you can continually go back to them, how would Susan respond to this feature?
- As you start to identify your assumptions about your users, building personas can be a helpful practice to explore your iniitial understanding of these users.Create ArchetypesPersonify these users so you can continually go back to them, how would Susan respond to this feature?
- Age: If you are older, you are more conscious about sunscreenWeather: If it's sunny outside, people are more likely to wear sunscreenConvenience: If they have the product on hand, people more willing to wear it Education: If people knew how harmful the sun's rays are, they would wear sunscreenMotivation: Women are more concerned about beauty and are more likely to wear sunscreen to preserve their skin Timing: If triggered at the right moment in the morning,they will put the sunscreen on. (you can build a prototype on each of these)
- Does not need to be expensive! 3. Recruit participants * Ask people for a few moments of their time in a coffee shop in exchange for a cup of coffee * Use social media channels, Facebook, YouTube to get help. 4. 20 minute in person or phone callAsk open ended quesitons
- Does not need to be expensive! 3. Recruit participants * Ask people for a few moments of their time in a coffee shop in exchange for a cup of coffee * Use social media channels, Facebook, YouTube to get help. 4. 20 minute in person or phone callAsk open ended quesitons
- Age: If you are older, you are more conscious about sunscreenWeather: If it's sunny outside, people are more likely to wear sunscreenConvenience: If they have the product on hand, people more willing to wear it Education: If people knew how harmful the sun's rays are, they would wear sunscreenMotivation: Women are more concerned about beauty and are more likely to wear sunscreen to preserve their skin Timing: If triggered at the right moment in the morning,they will put the sunscreen on. (you can build a prototype on each of these)
- Compile insights from user interviews, ethnographyCompose a survey for wider distributionUse results to inform design approachnarrow assumptions as you move forward with design