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Design Thinking: The Secret To Succeed In E-Commerce

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Design Thinking: The Secret To Succeed In E-Commerce

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Design Thinking is human centered and collaborative approach to problem solving, using a design mindset to solve complex problem.

This presentation will give insights of following -
1) How to succeed in ecommerce industry?
2) Why design thinking is important?
3) What are component of design thinking?
4) Why ecommerce and retail industry need design thinking?
5) What are out of box thinking for solving human centered problems?.

Design Thinking is human centered and collaborative approach to problem solving, using a design mindset to solve complex problem.

This presentation will give insights of following -
1) How to succeed in ecommerce industry?
2) Why design thinking is important?
3) What are component of design thinking?
4) Why ecommerce and retail industry need design thinking?
5) What are out of box thinking for solving human centered problems?.

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Design Thinking: The Secret To Succeed In E-Commerce

  1. 1. Design Thinking The Secret To Succeed In E- Commerce
  2. 2. My Name is Kali Charan Rajput
  3. 3. I grew up in Barsana Living in the Pink City
  4. 4. E-Commerce
  5. 5. Global Digital Buyers in 2019 1.92 Billion
  6. 6. Smartphones Accounted for Retail Site Visits Worldwide 65%
  7. 7. Men Spend More Online Than Women 68%
  8. 8. of E-Commerce Website Visits Converted into Purchases In Q1 2019 2.72%
  9. 9. In Q1 2019 Consumer Had Stopped Doing Business with a Company Because of Poor Customer Experience 80%
  10. 10. Design Thinking
  11. 11. Design Thinking is human centered and collaborative approach to problem solving, using a design mindset to solve complex problem. “ Tim Brown (British Industrial and founder of IDEO) ”
  12. 12. Empathise Define Ideate Prototype Test Design Thinking
  13. 13. Analytical Thinking Intuitive Thinking Design Thinking 100% Reliability 100% Validity50/50 Mix Goal: Produce outcomes that meet desired objective Goal: Produce consistent predictable outcome
  14. 14. It’s About Human-Centred Innovation
  15. 15. Why Design Thinking ● Iterative process ● Revolves around a deep interest ● Helps us observe and develop empathy with the target user Questioning ○ The problem ○ The assumptions ○ The implications ● Useful in tackling problems that are ○ Ill-defined ○ Unknown
  16. 16. We have more data, a daily firehose of analytics from search and shopping behaviors, which gets processed through artificial intelligence and machine learning to understand and predict the customer's buying choices. Data and Analytics
  17. 17. How do we delight this new generation of e- commerce customers in the competitive marketplace?
  18. 18. We can not solve our problems with the same thinking we used when we created them. “ Albert Einstein ”
  19. 19. ”How it works...
  20. 20. Empathy
  21. 21. https://www.youtube.com/watch?v=S1ZZreXEqSY
  22. 22. Empathy ● Who is the audience? ● Who are these users? ● Get to know your customer. ● Do your research and understand their motivations and behaviors. ● Get inside their skins without judgment. ● Discern and consider, but don’t judge. Empathise Define Ideate Prototype Test
  23. 23. Designers approach empathy... ● Without judgement ● With a beginner’s eyes ● With curiosity ● Optimistically ● Respectfully Empathy Empathise Define Ideate Prototype Test
  24. 24. Define
  25. 25. If I had asked people what they wanted, they would have said faster horses. ~Henry Ford~
  26. 26. Define needs... ● Assemble your findings and reach some conclusions. ● What are their needs? ● What’s driving their behaviors? ● What problems are they trying to solve? ● Are they using features meant for other purposes or workarounds because the real ones don’t exist yet? That’s called an opportunity! Empathise Define Ideate Prototype Test
  27. 27. Ideate ● Develop dozens of ideas, no holds barred, working around the conclusions you’ve drawn in the previous stages. ● Three Bs: Brainstorm, Blend and Build; and on each other’s concepts. ● Work without critique or self-consciousness. ● All ideas are welcome. ● Let them inspire you to see bigger possibilities. Empathise Define Ideate Prototype Test
  28. 28. Draw It No matter how you are in it
  29. 29. Ideate Brainstorming ● Defer Judgement ● More ideas are good ideas ● Be visual ● One conversation at a time ● Stay on topic ● Encourage wild ideas Empathise Define Ideate Prototype Test
  30. 30. Prototype ● Score and rank your favorite ideas, and then create them. ● Generate a few of your most valued concepts to put in front of people for a trial. ● It doesn’t have to be the finished and final product. ● It can be what developers call a minimum viable product, like a piece of simple representation. ● Fail Early and Test Often Empathise Define Ideate Prototype Test
  31. 31. Prototype
  32. 32. Test
  33. 33. Test
  34. 34. Test ● Go back to your test audience and get their reactions. ● Does this solve the problem we identified? ● Why, or Why Not? ● How would you improve it? ● Is this a real solution or an invention in search of a customer? ● Do not be the salesman. Empathise Define Ideate Prototype Test
  35. 35. Implement ● Monitor [Data] ● Start Process Again
  36. 36. How does it help E-Commerce?
  37. 37. People adopt new technology, discover new solutions, and develop different expectations. It triggers need for E-Commerce Industry
  38. 38. Have emotional bond with site visitors ● Are your experiences truly immersive? ● Do the design and copy of your site reflect your brand’s messaging and show up on your interactions? ● Do your videos captivate or educate your potential customers?
  39. 39. All experiences from the shopper’s viewpoint ● Users don't care what you have done behind them. ● Maintain a shopper-first mindset every step of the way. ● If it doesn’t enhance the shopping experience, kill it.
  40. 40. Is our product content interactive? ● Are you just posting dry information, or do you give visitors useful ways to engage with the content? ● Can they… ○ Upload trial images? ○ Mix and match outfits? ○ See sample designs? ○ Input their level of skill and get back specific responses? We live in the age of engagement and enlightenment. Inform and delight your visitors if you really want to keep them.
  41. 41. Out of The Box Solution
  42. 42. Pay and skip the line
  43. 43. We help you to get it done
  44. 44. Try & Buy
  45. 45. Pet-commerce https://www.youtube.com/watch?v=aWUpPkSY7uI&feature=emb_title
  46. 46. Product quantity
  47. 47. Use design thinking to focus your e-commerce solutions and develop customer empathy. The greatest technology in the world starts when we first think about who is using it and how. Empathise Define Ideate Prototype Test
  48. 48. Kali Charan Rajput @kcrajput kcrajput Lead - MarTech and Brand Experience, Ranosys
  49. 49. Thank You

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