Design Thinking is human centered and collaborative approach to problem solving, using a design mindset to solve complex problem. This presentation will give insights of following - 1) How to succeed in ecommerce industry? 2) Why design thinking is important? 3) What are component of design thinking? 4) Why ecommerce and retail industry need design thinking? 5) What are out of box thinking for solving human centered problems?.

2. Design Thinking
The Secret To Succeed In E-
Commerce

3. My Name is
Kali Charan Rajput

5. I grew up in Barsana Living in the Pink City

6. E-Commerce

7. Global Digital Buyers in 2019
1.92 Billion

8. Smartphones Accounted for
Retail Site Visits Worldwide
65%

9. Men Spend More Online
Than Women
68%

10. of E-Commerce Website
Visits Converted into
Purchases
In Q1 2019
2.72%

11. In Q1 2019
Consumer Had Stopped Doing
Business with a Company Because
of Poor Customer Experience
80%

12. Design Thinking

13. Design Thinking is human centered and
collaborative approach to problem
solving, using a design mindset to solve
complex problem.
“
Tim Brown (British Industrial and founder of IDEO) ”

14. Empathise
Define
Ideate
Prototype
Test
Design Thinking

15. Analytical
Thinking
Intuitive
Thinking
Design
Thinking
100% Reliability 100% Validity50/50 Mix
Goal:
Produce outcomes that meet
desired objective
Goal:
Produce consistent
predictable outcome

16. It’s About Human-Centred
Innovation

17. Why Design Thinking
● Iterative process
● Revolves around a deep interest
● Helps us observe and develop empathy with the target user Questioning
○ The problem
○ The assumptions
○ The implications
● Useful in tackling problems that are
○ Ill-defined
○ Unknown

18. We have more data, a daily firehose of
analytics from search and shopping
behaviors, which gets processed through
artificial intelligence and machine learning
to understand and predict the customer's
buying choices.
Data and Analytics

19. How do we delight this
new generation of e-
commerce customers in
the competitive
marketplace?

20. We can not solve our
problems with the same
thinking we used when we
created them.
“
Albert Einstein
”

21. ”How it works...

22. Empathy

23. https://www.youtube.com/watch?v=S1ZZreXEqSY

24. Empathy
● Who is the audience?
● Who are these users?
● Get to know your customer.
● Do your research and understand their motivations and
behaviors.
● Get inside their skins without judgment.
● Discern and consider, but don’t judge.
Empathise
Define
Ideate
Prototype
Test

25. Designers approach empathy...
● Without judgement
● With a beginner’s eyes
● With curiosity
● Optimistically
● Respectfully
Empathy Empathise
Define
Ideate
Prototype
Test

26. Define

27. If I had asked people what they wanted, they would
have said faster horses.
~Henry Ford~

28. Define needs...
● Assemble your findings and reach some conclusions.
● What are their needs?
● What’s driving their behaviors?
● What problems are they trying to solve?
● Are they using features meant for other purposes or workarounds
because the real ones don’t exist yet? That’s called an opportunity!
Empathise
Define
Ideate
Prototype
Test

30. Ideate
● Develop dozens of ideas, no holds barred, working around the
conclusions you’ve drawn in the previous stages.
● Three Bs: Brainstorm, Blend and Build; and on each other’s concepts.
● Work without critique or self-consciousness.
● All ideas are welcome.
● Let them inspire you to see bigger possibilities.
Empathise
Define
Ideate
Prototype
Test

31. Draw It
No matter how you are in it

32. Ideate
Brainstorming
● Defer Judgement
● More ideas are good ideas
● Be visual
● One conversation at a time
● Stay on topic
● Encourage wild ideas
Empathise
Define
Ideate
Prototype
Test

35. Prototype
● Score and rank your favorite ideas, and then create them.
● Generate a few of your most valued concepts to put in front of people
for a trial.
● It doesn’t have to be the finished and final product.
● It can be what developers call a minimum viable product, like a piece of
simple representation.
● Fail Early and Test Often
Empathise
Define
Ideate
Prototype
Test

36. Prototype

37. Test

38. Test

39. Test
● Go back to your test audience and get their reactions.
● Does this solve the problem we identified?
● Why, or Why Not?
● How would you improve it?
● Is this a real solution or an invention in search of a customer?
● Do not be the salesman.
Empathise
Define
Ideate
Prototype
Test

40. Implement
● Monitor [Data]
● Start Process Again

41. How does it help E-Commerce?

42. People adopt new technology, discover new
solutions, and develop different expectations.
It triggers need for E-Commerce Industry

43. Have emotional bond with site visitors
● Are your experiences truly immersive?
● Do the design and copy of your site reflect your brand’s messaging and
show up on your interactions?
● Do your videos captivate or educate your potential customers?

44. All experiences from the shopper’s
viewpoint
● Users don't care what you have done
behind them.
● Maintain a shopper-first mindset every
step of the way.
● If it doesn’t enhance the shopping
experience, kill it.

45. Is our product content interactive?
● Are you just posting dry information, or do you give visitors useful ways
to engage with the content?
● Can they…
○ Upload trial images?
○ Mix and match outfits?
○ See sample designs?
○ Input their level of skill and get back specific responses?
We live in the age of engagement and enlightenment.
Inform and delight your visitors if you really want to keep them.

46. Out of The Box
Solution

47. Pay and skip the line

48. We help you to get it done

49. Try & Buy

50. Pet-commerce
https://www.youtube.com/watch?v=aWUpPkSY7uI&feature=emb_title

51. Product quantity

52. Use design thinking to focus your e-commerce solutions and develop
customer empathy. The greatest technology in the world starts when we first
think about who is using it and how.
Empathise
Define
Ideate
Prototype
Test

53. Kali Charan Rajput
@kcrajput
kcrajput
Lead - MarTech and Brand Experience, Ranosys

54. Thank You