1. Evaluation

2. Inspiration After researching thriller films, I decided to implement elements of a hybrid genre into my teaser trailer. The two thriller sub-genres I chose to blend together are Psychological thriller and Espionage thriller, these I found tended to work well. I focused on elements such as the codes and conventions of a thriller and espionage film, such as binary oppositions, re-ordered equilibrium and enigma codes. Alfred Hitchcock’s masterpiece “North By Northwest” in which I was greatly influenced by is a prime example of an espionage thriller conveying these codes. This film enticed the audience through the use of fast paced editing, essential sound and emphasis on spectator involvement. Hitchcock wanted the audience to grow an attachment to the character to experience a real cinema viewing. My media product challenges the typical conventions of the "Conspiracy" theme because on most occasions the main protagonist is male such as Roger O.Thornhill (“North By Northwest”) and Jason Bourne ("Bourne Ultimatum”) but in my teaser trailer the main protagonist is female and expresses masculine traits for instance mental strength to overcome her opponents. My teaser trailer also adapts to the conventions of intensity and suspense by including a “chase scene” and “interrogation scene” which is relative to the psychological and espionage thriller genres.

3. Digital Technology Through the use of digital technology I was able to enhance my ability to construct a media product marketable for a global audience. Digital technology has evolved over the past few years and during the process consumers have become prosumers with the help of web 2.0. As a consumer we have more control and power over what we watch and where we watch it. (e.g. i-pad and i-phone) Media platforms such as social networking sites, Facebook and film campaigns for instance YouTube helped me to understand what was required for a professional viral campaign. IMDB allowed me to compare and view films’ box office success their film synopsis and taglines this in which helped me in the process of creating my own film synopsis appropriate for my target audience and catchy taglines. I was intrigued as to how film industries marketed their upcoming releases to the public, by conducting extensive research into production, distribution and exhibition of major film companies Including Universal, Paramount Pictures, Warner Brothers and Disney I had a clear insight into how I would construct my own successful viral campaign to appeal for my specific demographic.

4. Teaser Trailer Final cut pro: This effective editing tool enhanced my ability to convey meaning and protagonist characterisation by using 3-way colour corrector to change the hues and saturation of a clip to give it a more appealing “cinematic” appearance and by creating fast pace edited clips for intensive scenes in which the audience could derive pleasure from for example the “Interrogation scene” and “chase scene”. Motion: I experimented with motion to extract unnecessary mise en scene elements which I realised were of no relevance to the particular “office” scenes. Garageband: This particular software encouraged me to develop my creativity even further by the creation of an original soundtrack thus allowing my teaser trailer to feel more realistic. The influence of the theme music came from trailers such as “Inception” and “Salt”. Livetype: This software contributed to branding as I could use the same typography for my teaser trailer as well as my ancillary texts therefore creating a recognisable brand for the audience. Media programmes have been vital for me to project my product as a teaser trailer.

5. Ancillary Texts Photoshop is a practical picture editing software that allowed me to create visually exciting film posters to promote my teaser trailer. To show a level of consistency and help the audience recognise my particular branding, I organised my actors and actress to wear their costumes for photographs in which I used for both the posters and magazine front cover. Poster 2 images: Poster 1 images:

6. Posters: The inspiration for the colours derived from Mexican film posters including “Y tu mama tambien”, the variety of greens, yellows and oranges immediately attracted my attention so I incorporated this theme into my own posters thus displaying authenticity and is visually thought-provoking for the viewer. My background images consist of primary photographs of iconic London city buildings that are of similar symbolism to the posters used to promote the Harry Potter 7 film.

7. Magazine: I drew influence of how to construct a professional film magazine from successful magazines such as Empire and Sight and Sound, these encouraged me to create an appealing front cover. The focus image is of my two male actors posing “out of character” thus displaying a light-hearted nature juxtaposed by their on-screen characters’ roles. The foreground image is a street view of buildings in Bank. To conform to the conventions of a magazine front cover I advertised other film posters, a competition and included a bar code, price, date and header on the front cover.

8. Audience Response Audience feedback was very crucial during my planning, pre-production and distribution stages as it enabled me to outline and define expectations of my specific demographic. After finalising my initial ideas of a film synopsis, poster and magazine mock ups I prompted audience feedback questionnaires and received tangible results which I have used to make Improvements. In particular the Facebook fan page for my campaign was very proficient in gaining critical audience feedback on my content. Fans posted comments and suggestions on how to improve the current product giving me the opportunity to make my teaser trailer more marketable for the target audience.