1. Web Promotion
Analysis of Official Film sites

2. 0
10
5
Family Kids Cinema
Goers
Film
Experience
DVD/BD Merchandise
Example of how to rate an official film website from a marketing
prospector's view.
How does this website target audiences
successfully on a scale of 0-10?
Does the website focus on the (cinema) film
experience? Or does it influence the visitor
to buy related material (DVD/BD) or
merchandise? Scale of 0-10
Scale of 0-10

3. 0
10
5
Family Kids Cinema
Goers
Film
Experience
DVD/BD Merchandise
Official “Harry Potter 7” Website

4. • The official website has the related
poster image to advertise the film.
The menu drop down bar is positioned above the
image and gives a list of options available for the
visitor to explore.
• Still images from the film can be
viewed/downloaded for screensavers which further
more entices the audience to go see the film.
• Fans can be regularly updated by signing up to
the newsletter.
• This image appeals to cinema goers because it
features the traditional Harry Potter teen cast.
•The colours contrast with the mood of the film.

5. Summary:
I found the Harry Potter website to be simplistic and suitable
for cinema goers because it features the teaser trailer (main
focus) in a pop out which immediately draws the audience in.
The typography is consistent to that used in previous Harry
Potter films and continues the theme of “magic” on the new
poster/official website.
The website is not too time consuming and it has links for
easy access to social networking sites encouraging for the
visitor/s to share their feedback to friends/others.

6. 0
10
5
Family Kids Cinema
Goers
Film
Experience
DVD/BD Merchandise
Official “Kick-ass” Website

7. Connected to S/N (Social Networking sites)
enabled broadened coverage of film
Highlighted in red is
the “Buy The Movie”
button reinforcing
audience to buy the
film
Images of the DVD/BD
cases
Influential positive quote
from a trusted source Colours contrast with
theme of film

8. Summary:
I found the Kick- ass website to be bold and inviting.
This website is targeting cinema goers and kids because of
the graphology used.
The graphology which consists of the bright coloured
superhero images and graffiti type font is appealing to the
audiences.
The website’s main focus is establishing sales for the release
of “Kick-Ass” and reinforces the audience to buy the film on
DVD/BD by repeatedly using the “main” image and positive
quotations to promote it.
The site’s additional features include links and connections to
s/n sites encouraging for visitors to feedback.