My workshop slides from Social Media for Social good in Glasgow on 26th April 2012

1. Twitter
How your organisation can make 140 characters work for you
#begoodbesocial
Martin Keane
@keanearrow

2. What will we cover today?
• Where to start
• Finding your feet
• What to tweet
• Potential issues

3. Twitter has revolutionised the way we interact
online. It made us used to communicating in
real time

4. Where to start
• Twitter is simple (sort of)
• Use a simple or memorable user name
• No egg – upload a picture
• Complete your details
• Dive in and find your voice
• Follow people you know

5. Some useful terms

6. @ reply: a comment directed at
somebody, but beware it is public!

7. DM: a private message to another user

8. Retweet: you may see this as RT.
Essentially you like a post so much that
you have to share it

9. Hashtags: words prefixed with a #
which help track conversations on a
particular topic

10. Finding your feet
• Who do you want to talk to?
• Will you apply a casual and friendly approach?
• How often will you tweet?
• Make an effort to reply to ALL comments
• Don’t have auto-DMs for new follows
• Don’t follow back everybody

11. What to tweet
• Interesting content from your organisation
– Photo
– Video
– Blogs and News
– Events
– Campaign actions
• Ask questions and engage
• Knowledge share with other orgs

12. Potential issues
• Criticism
• Differing views
• Slow responses
• Broadcasting
• Never sharing content
• Criticising others

13. Your potential donors and supporters are on
Twitter. Start conversations and build a
relationship with them today.

14. Activity
• Split into groups of four
– Choose one of your organisations
– Write a short strategy for encouraging staff across
your organisation to start using Twitter
• how will you sustain this over time?
• how will you measure impact?
• will you include a social media policy?