Informate's report on cricket content accessed through mobile phones duriung IPL 3.

1. Analysis of Week 1-6 of IPL Indian Premier League on Mobile “An Informate Mobile Intelligence Report”

4. Quota plan based on tele-circle (representative cities within each circle), age range, gender spread, handset price range & available service operator

5. On successful registration & installation of the SmartMeter, his/her profile data is collected

6. The meter starts tracking the usage and Actual usage data of every panelist is captured and is transferred through GPRS to the server, on a daily basis

7. Captured actual usage of applications/ features etc., are analyzed at the aggregate level to understand behavior and track usage patternsMobile User Completes Registration Agrees to be a part of the meter panel Operator Receives an SMS with a WAP link to the application Informate How Informate works? Participating in the brands survey. Click http://test.mobileinformate.com/Ol.aspx?t=e31f1fedf288190 to continue behalf of DB5, thank you for Installs meter application on device Option s Menu Application transfers usage data to Online Servers on a daily basis Online access to view periodic reports 3

8. 4 Top cricket based sites on Reach – comparison Reach % 1st week of IPL 11-18th March 2010 2nd week of IPL 19-25th March 2010 3rd week of IPL 26th March -1st April 2010 4th week of IPL 2nd -8th April 2010 5th week of IPL 9th -15th April 2010 6th week of IPL 16th -22nd April 2010 Pre IPL week IPLT20 has maintained its popularity as top website with consistent rise in last 3 weeks. After a dip in the week 4, Cricinfo sees a slight improvement over the last couple of weeks. Similarly Cricbuzz also sees a slight improvement after dip in week 5.

9. Share of the IPL based websites – by Pageviews 1st week of IPL 11-18th March 2010 2nd week of IPL 19-25th March 2010 5th week of IPL 9th -15th April 2010 6th week of IPL 16th -22nd April 2010 Cricinfo and IPLT20 leads on pageviews amongst IPL related sites but seen a slight drop in the 6th week. Cxrick.cc has shown sharp rise in the last week.

10. Top cricket websites across age groups – based on reach There has been a slight improvement of sports sites overall in the 5th & 6th week. Data for 6th Week of IPL 16th – 22nd April ‘10 The top three sites for Cricket at the overall level are IPLT20, Cricinfo and Cricbuzz

11. Top cricket applications- based on reach Reach (%): Percent of total universe accounted for by total application users during the report month Data for 6th Week of IPL 16th – 22nd April ‘10 Crickzenga and Cricinfo mobicast have remained the two most popular cricket based applications for this IPL season.

12. Top cricket games – based on reach Reach (%): Percent of total universe accounted for by total application users during the report month

13. Thank Youfor more details contactanswers@informatemi.commore SmartPhone Metrics available at www.smartmobi.inwww.smartmobi.us 9