Presentation to Oakwood college graphic design students

2. Keekee360 Design
Hello!
I am Lakeshia Wheeler
You can call me Keekee.
I am here because I love design!
You can find me at @keekee360
pretty much everywhere…

3. "You've built a
website now
what?"

4. Keekee360 Design
Project End It’s not OVER
Client Education, Engagement and Retention
Contrary to popular belief, when a project ends it’s not really over.
Or at least it shouldn’t be. Not if you want to stay in business!
Before your project start, during your project and even after it is
completed you should educate your client. Educating your client will
lead to them knowing what they need and why they need you.

5. Keekee360 Design
1997Invision Design
I started the path of a design
career sort of. : )
Little Fun History
2010Keekee360 Design
I started my design career
FOR REAL
30Years Ago
Created by brothers John Knoll, who works at
Industrial Light & Magic, and Thomas Knoll, a
doctorate student in computer vision, Photoshop
was licensed to Adobe and officially launched on
February 19th, 1990

6. Keekee360 Design
You’ve built a website
- Now What?
After the project is complete you should ask and discuss
your clients’ web strategy now that they have a website.
Without the proper web marketing strategy, the odds
are that your clients’ website is taking up real estate on
the most powerful and useful tool for growing their
business that they have at their disposal (outside of
personal interaction), but not doing much else.

7. Being on the web
does not guarantee
results.

8. Keekee360 Design
Educate your clients on what
do to maximize their return
on investment?
Below is a short list of key things to
think about.
SEARCH ENGINE OPTIMIZATION
TRAFFIC
CONVERSIONS
ENGAGE

9. Keekee360 Design
SEARCH ENGINE
OPTIMIZATION
Odds are that you clients are not the only one in their
industry, so you need to make sure that thye are
being found on the major search engines more often
than their competition. SEO should be included on
your website from Day 1.
1. Keywords
2. Content
3. Directory Listing Off-Page (links)
Technical (crawlablity)
On-Page (keywords)

10. Keekee360 Design
TRAFFIC
How will they maintain contact with visitors and existing
customers? Emails, blogs and any form of social media are
a MUST when maintaining a web presence. If a person
comes to their website, likes what they see and leaves the
site, how do you/they know if they will ever come back?
The key is:
• Staying in front of them
• Giving them a compelling reason to come back
• Deliver

11. Keekee360 Design
CONVERSIONS
Does your website convert prospects into customers? Without
a "Call to Action" (i.e. Contact us, Call us now, Request a Free
_____ Today), odds are that potential customers know a lot
about your clients company. However, they may not have
acted on the urge to enter into a relationship with the
company because they haven’t been "invited" to do so.

12. Keekee360 Design
ENGAGE
Make sure you blog often, even daily, if possible. Ensure
your content is reader-friendly. Craft a stellar email
campaign. Be active in social media. Truly active. Don't
shout at people, but invite them to the conversation.

13. Keekee360 Design
THANKS!
Any questions?
You can find me at @keekee360 &
info@keekee360design.com

14. Keekee360 Design
Brand Quiz
1)The happiest place on earth.
2) Life's Messy, Clean It Up.
3) Leave the driving to us.
4) Betcha can't eat just one.
5) Fierce, Fun, and Fabulous.
6) The taste of a new generation
7) A Passion For the Road.
8) We know money.
9) Behold the power of cheese.
10) Get your own box.
11) Does she or doesn’t she?
12) Play. Laugh. Grow.
13) The best a man can get.
14) Don’t dream it. Drive it.
15) Let your fingers do the walking.
16) When you care enough to send the very best.

15. Keekee360 Design
Brand Quiz
1)The happiest place on earth. Disney World
2) Life's Messy, Clean It Up. Bissell
3) Leave the driving to us. Greyhound
4) Betcha can't eat just one. Lays
5) Fierce, Fun, and Fabulous. Essence Magazine
6) The taste of a new generation. PEPSI
7) A Passion For the Road. Mazda
8) We know money. AIG
9) Behold the power of cheese. American Dairy Association
and Council
10) Get your own box. Cheez It
11) Does she or doesn’t she? Clairol
12) Play. Laugh. Grow. Fisher Price
13) The best a man can get. Gillette
14) Don’t dream it. Drive it. Jaguar
15) Let your fingers do the walking. Yellow Pages
16) When you care enough to send the very best. Hallmark