Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Co creation
1. Co-Creation
• Form of economic strategy
• 20th century- company managed efficiencies
• 21st century- company managing experiences
• Seeks to tap the insights of the consumers at
right point in the innovation process.
• What is Co-Creation all about?
Its about creating value to a product or service
as realization of mutual customer-company value
2. Co- Creation
• Building blocks for Co- Creation:
1. Dialogue
2. Access
3. Risk Reduction
4. Transparency
• Change as a result of co-creation:
Passive buyers to Active agents
Buyers to Resources
Researching need to Understanding experience
Reliance on experts to Consumer Knowledge