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The Evolution of the Indian Software Services Industry and their impact on the Global Competitive Landscape Kees ten Nijenhuis Senior Vice President Europe
Global Demand at $1.7 Trillion Confidential © Copyright 2007 Wipro Ltd Source: IDC- Nasscom Geographical Distribution of 2006 Global Technology Related  Spend Global Technology Related Spend ($ Bn) ,[object Object],[object Object],Source: Nasscom Geography IT Services BPO Combined IT + BPO   Engineering Spend Share YOY% Share YOY% Share YOY%   Share YOY% Americas 50% 7.0% 68% 10% 59% 8.7%   41% n.a Europe & ME 35% 6.5% 20% 9% 28% 7.3%   33% n.a Asia-Pacific 15% 7.5% 12% 20% 14% 12.7%   21% n.a Total ($Bn) 470  6.9% 423  11% 893  8.8%   783  3%
But Offshore Still Small Part of Overall Spend Confidential © Copyright 2007 Wipro Ltd ,[object Object],Global Technology Related Spend & India’s Current Exports ($ Bn) ~4% ~1% ~1% ~2% Indian Exports As % of Global Spend Source:Nasscom Review, 2007
Robust Momentum & Industry Outlook Confidential © Copyright 2007 Wipro Ltd ,[object Object],[object Object],India’s offshore IT and BPO exports, US $ Bn. Source: NASSCOM McKinsey report 2005 CAGR  28% 6.2 17.7 CAGR  29% ~60 ~80 23.6 31.3 CAGR  24% 33% 33% Projected CAGR FY05-10 Offshore IT BPO > 24% > 37%
India’s Competitive Edge Confidential © Copyright 2007 Wipro Ltd ,[object Object],[object Object],[object Object],IT Services – ADM Example Indexed Salary Costs (Base 100 = US, Year 2006) Source: Mckinsey Global Institute, Everest Research 2006 *As of 2003, ** Numbers arrived by extrapolation,  Source: Mckinsey Global Institute Aggregate Suitable Graduate Talent for Offshore IT & BPO (‘000) 28% 11% 10% 8% 7% 5% 4% 4% 4% 3% 16% 100%
The evolution of the Offshore Market Confidential © Copyright 2007 Wipro Ltd
The Emergence.. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Confidential © Copyright 2007 Wipro Ltd
Demonstrate the value of the O-O Model Offshore Risk & Mitigation Confidential © Copyright 2007 Wipro Ltd
A Resources Supply Chain  Confidential © Copyright 2007 Wipro Ltd Attract Develop/ Nurture Engage/ Motivate Retain ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Phase 2: Rapid Growth Confidential © Copyright 2007 Wipro Ltd
Diversified Service Portfolio Confidential © Copyright 2007 Wipro Ltd Application Development and   Maintenance  20% R&D Services  17% Products 21% Consulting  2% BPO  6% Package  Implementation  11% Testing  Services  8% Infrastructure  Outsourcing  15%
Offshore Business Models Confidential © Copyright 2007 Wipro Ltd
Savings disparity due to complexity in calculations and many contingencies  Confidential © Copyright 2007 Wipro Ltd
A Strong Enterprise-wide quality culture Confidential © Copyright 2007 Wipro Ltd CMM Level - 3 CMM Level - 5 6 Sigma Methodologies for software TL- 9000 PCMM Level 5 CMMI BS 7799 ISO 9000 1997 Enterprise-wide process defined 1998 On the path to continuous improvement 2000 Defects prevention practices initiated at project level 2001 Industry-specific quality standards 2001 Six sigma methodology broad-based 2001 The best in people processes 2002 Gearing up for System Integration Six Sigma 1995 Re-certified twice  Mature processes  Metrics collection begun Software process achievement Award 2003 from IEEE USA 2003 COPC,  BS 15000 and British data protection act compliance 2002 Information and Network Security Processes
Phase 2 Rapid Growth Confidential © Copyright 2007 Wipro Ltd Investing in aligning our services to customer’s business   Centers of Excellence, Vertical point solutions, integrated solutions combining IT, BPO and Infra mgt Investing in perfecting the global delivery model Wipro Way ™, Factory Model Investing in new service lines Testing; Consulting; Infrastructure; BPO; Package Implementation Creating a truly global foot print 1 2 3 4 Global development centers, Near-shore development centers, strategic acquisitions
Phase 3: Reaching Maturity Confidential © Copyright 2007 Wipro Ltd
Framework  for Growth Confidential © Copyright 2007 Wipro Ltd ENABLERS GROWTH ENGINES ,[object Object],[object Object],[object Object],[object Object],The Spirit of Wipro ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],WIPRO  WAY ,[object Object]
Global Sourcing Destinations  Confidential © Copyright 2007 Wipro Ltd Active  Participants Leader and Challengers Potential  Players ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],= Change in category from 2005
Wipro, at a glance  Confidential © Copyright 2007 Wipro Ltd Global Development Centers Clients Employees (in thousands) Revenues (in $ Mn) 2006-07 2005-06 2004-05 2003-04 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],3128 2185  1699 1218  399 421 494 620 34 40 44 46 30 44 57 73 2007-08* 4150 681* 48 *  global IT business is equal to H1 actuals + Q3 guidance into 2 and Indian IT H1 numbers annualized * Clients of only Wipro Technologies 85**
Headwinds Confidential © Copyright 2007 Wipro Ltd
Business Transformation Confidential © Copyright 2007 Wipro Ltd
Confidential © Copyright 2007 Wipro Ltd The Preferred Destination of Choice!
Global Competitive Landscape Confidential © Copyright 2007 Wipro Ltd
Income Statement Summary of Global IT Firms Confidential © Copyright 2007 Wipro Ltd
[object Object],Strong Weak Onsite/offshore account management Cost transparency ,[object Object],Language, cultural alignment ,[object Object],Management attention ,[object Object],Operating models The Indian  Delivery model  is well understood Sporadic instances of junior talent ,[object Object],Client perception Indian vendors
[object Object],Strong Weak Relationships Cultural alignment ,[object Object],Offshore coordination ,[object Object],Cost competitiveness Language skills ,[object Object],Transparency and access ,[object Object],Client perception about Global vendors
Players trying to define the best mix value add  client intimacy value add  industrialized operations One Combination  –  One Team Large global Pure Player ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Western players are facing challenges developing their offshore capabilities Integration issues ,[object Object],[object Object],[object Object],Financial impacts ,[object Object],[object Object],[object Object],Size and growth in India ,[object Object],[object Object],[object Object],Motivation ,[object Object],[object Object]
Indian Pure Players also have some blind spots  Margin obsession ,[object Object],[object Object],[object Object],[object Object],“ Anglo American ” focus ,[object Object],[object Object],[object Object],Lack of client intimacy ,[object Object],[object Object],[object Object],Risk exposure ,[object Object],[object Object],[object Object]
Growth Margin (TTM) Cognizant  TCS  I nfosys  Indian Pure Players Atos   CSC EDS 5% 0% 10% 20% 30% 25% 15% 28% 36% 44% 52% 12% 8% 0% 4% - 4% (since 2006  T-Systems <20% >25% ~75% IBM Leaders Accenture  Wipro Laggards SIS Cap The Challenge is t o move to the Leaders playing field
The Challenge of Global Sourcing “ A strong Global Delivery Model capability is no longer an option, but, a strategic imperative if Western IT services firms want to survive.  The globally integrated operating model is based on a new way of managing organizations and processes, leveraging global talent, skills and capabilities which will deliver innovations”.
Innovative operating models to encourage  Distributed Delivery  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The O-O effect of new operating models ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The value chain and the combined management of pyramids Typical Pyramid Off-shore Grade F E D C B A On-shore Capabilities Off-shore Capabilities Sales Delivery ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Demand Creation Proposal Transformation Transition Service Delivery Key: Increasing % of staff Dedicated Off-shore interface staff identified in red text
Operating Models with aligned KPIs and P&L ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What sets IT Services suppliers apart and determines success is the degree to which technical, commercial and customer related collaborative activities are embedded in the DNA of the business. Key Success Factors
54 Wipro Technologies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The new Outsourcing Heroes   TCS Technologies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Infosys ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank You: ktnprivate@yahoo.com Confidential © Copyright 2007 Wipro Ltd

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Lse 4th December 2009

  • 1. The Evolution of the Indian Software Services Industry and their impact on the Global Competitive Landscape Kees ten Nijenhuis Senior Vice President Europe
  • 2.
  • 3.
  • 4.
  • 5.
  • 6. The evolution of the Offshore Market Confidential © Copyright 2007 Wipro Ltd
  • 7.
  • 8. Demonstrate the value of the O-O Model Offshore Risk & Mitigation Confidential © Copyright 2007 Wipro Ltd
  • 9.
  • 10. Phase 2: Rapid Growth Confidential © Copyright 2007 Wipro Ltd
  • 11. Diversified Service Portfolio Confidential © Copyright 2007 Wipro Ltd Application Development and Maintenance 20% R&D Services 17% Products 21% Consulting 2% BPO 6% Package Implementation 11% Testing Services 8% Infrastructure Outsourcing 15%
  • 12. Offshore Business Models Confidential © Copyright 2007 Wipro Ltd
  • 13. Savings disparity due to complexity in calculations and many contingencies Confidential © Copyright 2007 Wipro Ltd
  • 14. A Strong Enterprise-wide quality culture Confidential © Copyright 2007 Wipro Ltd CMM Level - 3 CMM Level - 5 6 Sigma Methodologies for software TL- 9000 PCMM Level 5 CMMI BS 7799 ISO 9000 1997 Enterprise-wide process defined 1998 On the path to continuous improvement 2000 Defects prevention practices initiated at project level 2001 Industry-specific quality standards 2001 Six sigma methodology broad-based 2001 The best in people processes 2002 Gearing up for System Integration Six Sigma 1995 Re-certified twice Mature processes Metrics collection begun Software process achievement Award 2003 from IEEE USA 2003 COPC, BS 15000 and British data protection act compliance 2002 Information and Network Security Processes
  • 15. Phase 2 Rapid Growth Confidential © Copyright 2007 Wipro Ltd Investing in aligning our services to customer’s business Centers of Excellence, Vertical point solutions, integrated solutions combining IT, BPO and Infra mgt Investing in perfecting the global delivery model Wipro Way ™, Factory Model Investing in new service lines Testing; Consulting; Infrastructure; BPO; Package Implementation Creating a truly global foot print 1 2 3 4 Global development centers, Near-shore development centers, strategic acquisitions
  • 16. Phase 3: Reaching Maturity Confidential © Copyright 2007 Wipro Ltd
  • 17.
  • 18.
  • 19.
  • 20. Headwinds Confidential © Copyright 2007 Wipro Ltd
  • 21. Business Transformation Confidential © Copyright 2007 Wipro Ltd
  • 22. Confidential © Copyright 2007 Wipro Ltd The Preferred Destination of Choice!
  • 23. Global Competitive Landscape Confidential © Copyright 2007 Wipro Ltd
  • 24. Income Statement Summary of Global IT Firms Confidential © Copyright 2007 Wipro Ltd
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30. Growth Margin (TTM) Cognizant TCS I nfosys Indian Pure Players Atos CSC EDS 5% 0% 10% 20% 30% 25% 15% 28% 36% 44% 52% 12% 8% 0% 4% - 4% (since 2006 T-Systems <20% >25% ~75% IBM Leaders Accenture Wipro Laggards SIS Cap The Challenge is t o move to the Leaders playing field
  • 31. The Challenge of Global Sourcing “ A strong Global Delivery Model capability is no longer an option, but, a strategic imperative if Western IT services firms want to survive. The globally integrated operating model is based on a new way of managing organizations and processes, leveraging global talent, skills and capabilities which will deliver innovations”.
  • 32.
  • 33.
  • 34.
  • 35.
  • 36. What sets IT Services suppliers apart and determines success is the degree to which technical, commercial and customer related collaborative activities are embedded in the DNA of the business. Key Success Factors
  • 37.
  • 38. Thank You: ktnprivate@yahoo.com Confidential © Copyright 2007 Wipro Ltd

Notas del editor

  1. Talking point – Lowest penetration in IT Outsourcing and highest growth expected
  2. Wipro has a well balanced portfolio of services and has been an early investor in areas like BPO, testing, infrastructure management and R&amp;D services - segments where we have grown to be industry leaders today. Wipro has also been an early mover in expanding its development centers to new geographies like Japan, China and Europe, where we are today the largest Indian service provider.
  3. Wipro’s vision to emerge as one of the top five global service providers will be driven by strategic investments in the future in creating a global footprint, in perfecting the global delivery model through investments in delivery frameworks and IPs, investments in incubating new services and industry point solutions that are aligned with our customers’ business needs
  4. To drive the full range of benefits available from global sourcing, ensure that cost-considerations don&apos;t outweigh or preclude the need for business growth, speed and agility. More options for services, delivery models, vendors and suitable country locations. The level of maturity of services, providers and country options is not uniform, so careful selection and review is needed for successful sourcing decisions.
  5. Wipro has been growing ahead of industry growth rates with the combined technology business registering a CAGR of 36% in the past five years. With 180 Global 500 customers, 72000 people and a growing global presence that includes offices and development centers in 53 countries, Wipro’s vision is to emerge as among the top 5 global services provides by 2010.
  6. © 2008 Capgemini. All rights reserved
  7. © 2008 Capgemini. All rights reserved
  8. © 2008 Capgemini. All rights reserved
  9. © 2008 Capgemini. All rights reserved