Social Media and Public Health
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Presentation on social media and pubic health.
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Social Media and Public Health
- 1. Health Care In A “Social Media” World Summer Institute Course: Health Communication Northwest Center for Public Health Practice 12 August 2010 Kathy E. Gill @kegill @
- 3. 61%
- 5. What Are Social Media?
- 6. Technology that enables us to communicate with one other and share information publicly
- 9. scenario
- 17. +
- 30. Broadcast Is Better Than Nothing (and essential in emergency). But Twitter Is Primarily A Place For Engagement
Notas del editor
- Social Media : new era - traditional gatekeeper role diminished : gone is the audience as passive vessel for information
- In medicine, the gatekeeper has traditionally been the doctor’s office. Research from the Pew Internet & Life Project shows that 61 percent of adults seek health information on line . Active audience : conversation, participation
- Q to prompt discussion – assess knowledge and experience – poll for registered users versus active users
- Q to prompt discussion
- Not New! Online health communities have existed since the dial-up modem was developed! Photo: http://www.wa4dsy.net/heatherington/hayes/page4.html
- Hospital Social Media Accounts 540 hospitals – January 2010 227 YouTube 419 Twitter 326 Facebook 67 Blogs Source: ebennett.org/hsnl
- Scenario example here from http://laboratory-manager.advanceweb.com/features/articles/social-medias-promise-for-healthcare.aspx?CP=2 With just six months until his 15th high school reunion, Ben realizes his varsity six-pack is looking more like a bench-warming Big Gulp. He Googles "weight loss apps" and downloads two to his phone--both free. One turns his iPhone into a pedometer and the other lets him set weight-loss goals and track his progress.Ben e-mails his doctor telling her that he's decided to lose some weight. He promises to do it sensibly. He then updates his Facebook status with a challenge to his friends to join him in his fitness quest. His sister sees his update and sends him a link to her favorite low-fat cooking blog.Meanwhile, Ben's doctor has replied with a reminder that his annual physical is scheduled for the next week with a link to an online Health Risk Assessment (HRA). After Ben completes the HRA, he is invited to create a personal health journal that will be reviewed weekly by a nurse practitioner. In addition, his insurance provider sends him a thank-you e-mail with a coupon for a complimentary one-hour session with a personal trainer that can be used at a nearby fitness center.
- Data sources: http://www.gartner.com/it/page.jsp?id=1421013 http://www.comscore.com/Press_Events/Press_Releases/2010/3/comScore_Reports_January_2010_U.S._Mobile_Subscriber_Market_Share http://blog.nielsen.com/nielsenwire/consumer/smartphones-to-overtake-feature-phones-in-u-s-by-2011/
- WHY social media as a communications tool? Mobile : ubiquitous
- Mobile ubiquitous : three generations
- Mobile ubiquitous : The fourth generation
- What is twitter?
- Differentiate Twitter from traditional medai.
- The “but why do people want to know what I had for breakfast” tweet/pushback.
- Note: verified account – ratio of followers to following – listed number
- TweetStats for CDCEmergency shows H1N1 spike
- Tweet Stats for CDCEmergency : @ replies and RTs shows type of conversation
- RT example : CDCEmergency
- Promo Example. The bulk (85 percent) of Mayo Clinic tweets are promotional or links to health-related resources, Aase invites people to submit their questions as tweets using the Mayo Radio hashtag (#mayoradio), both before and during the radio show while it is live.
- Crisis Communication Example: In August 2009, two employees of an ABC Disposal Inc.,a household trash transfer station, were rushed to intensive care and another 100 people were sent to Boston-area hospitals after a chemical release.
- Promo example Children’s Mercy used Twitter in the operating room as a way to reach the geographically disbursed community that was vested in a young boy’s story
- Promo example August 12, 2009, Children’s Mercy handed the hospital’s Twitter account over to Shari Flanagan to tweet before, during and after her daughter, Caity, had surgery for Crohn’s disease
- @Reply Example Be sensitive to answers that shouldn’t be made public and the limits of Twitter’s 140 characters
- Q to prompt discussion
- Make a directory
- My facebook profile page
- Facebook news feed for novices.
- http://www.box.net/shared/idnp0hs026
- Blue Cross Kansas City