2. SMS (Short Message
Service) Text Message
Marketing is the ability to
send “permission-based”
text messages to a group of
people who have opted-in to
your mobile list.
The small, yet powerful, 160
character space is one of the
best marketing tools
available today.
What Is Text Message Marketing?
4. Why Text Message Marketing?
WHY?
Text Messaging
is the Most-Used
Mobile Service
More Than 6
BILLION Mobile
Subscribers
World-wide
Most Mobile
Users Send and
Receive Text
Messages Daily
More Than ½ of
U.S. Mobile
Spending is
LOCAL
Consumers
ALWAYS Have
Their Mobile
Devices with
Them
4.1 Billion Texts
Are Sent Daily in
the U.S Alone
8. Ways to Build Your Mobile List
Text to
Join
Email
List
Website
Sign-Up
People Opt-in
Using Your
Keyword and
Short Code
Add a Mobile
Sign-Up
Form to Your
Website
Email Your
Customer List
and Ask Them
to Join Your
Mobile List
9. Social
Media
Sign-Up
Ask Your
Social Media
Followers to
Join Your
Mobile List
Manual
Sign-Up
Newsletter
Sign-Up
Create a
Newsletter on
Auto Topics
Manually
Add New
Clients Who
Agree to
Join
Ways to Build Your Mobile List
10. Auto Repair Shop
Flyers
Business Cards
Radio Ads
TV Commercials
Billboards
T-shirts
Posters
Anywhere Else Your
Target Market Will
See Them!
Where to Advertise Your
Short Code and Keyword?
Text 55555 to AUTOFIXand Get 10% Off Services
11. Text Message Marketing Ideas
For Your Auto Repair Shop
Idea #1Idea #1 Idea #2Idea #2 Idea #3Idea #3
Use Appointment
Reminders to Cut
Down on “No-
Shows”
Offer Mobile
Coupons and
Discounts
Send Text
Message
Offers on
Slow Days to
Increase
Traffic
12. Text Message Marketing
Ideas
For Your Auto Repair Shop
Idea #4Idea #4 Idea #5Idea #5 Idea #6Idea #6
Send
Customers
Helpful Auto
Tips from Time
to Time
Alert
Audience
About New
Products and
Services
Send
Customers
Auto Service
Reminders
13. Text Message Marketing Ideas
For Your Auto Repair Shop
Idea #7Idea #7 Idea #8Idea #8 Idea #9Idea #9
Use QR Codes to
Direct People to
Your Website or
Directions to
Your Auto Repair
Shop
Hold
Contests
with Your
Mobile List to
Keep Them
Engaged
Implement a
“Forward to a
Friend” Coupon
Program
14. Text Message Marketing Ideas
For Your Auto Repair Shop
Idea #10Idea #10 Idea #11Idea #11 Idea #12Idea #12
Send “Thank
You” Messages
to Your
Customers
Communicate
Efficiently
With Staff
Members
Conduct Client
Satisfaction
Surveys and
Polls
15. Different Types of Text Marketing
Uses for Appointments
ConfirmationConfirmation ReminderReminder CancellationCancellation
Types of Text
Message Uses for
Appointments
16. Different Types of Text
Marketing Campaigns
SaveSave
MoreMore
SpendSpend
MoreMore
PurchasePurchase
MoreMore
Get aGet a
FreebieFreebie
Types of Text
Marketing
Campaigns
18. EXAMPLE
Ms. Smith, you
have an
appointment
with Auto Repair
Spot on January
6th
at 3pm.
Please call 555-
555-5555 if you
can not make it.
ConfirmationConfirmation
20. EXAMPLE
Mrs. Brown, I am
sorry, but we had
to cancel your
appointment with
Auto Repair Spot
on Jan 9th
. Please
call us to
reschedule at
555-555-5555
CancellationCancellation
22. EXAMPLE
Spend $500 or
more at Auto
Repair Spot and
receive $100
OFF your next
service when
you show this
text. EXP 5/15
SpendSpend
MoreMore
23. EXAMPLE
Purchase any
service at Auto
Repair Spot and
receive 50% OFF
an additional
service when you
show this text.
EXP 5/15
PurchasePurchase
MoreMore
24. EXAMPLE
Get one service
($200 or more) at
Auto Repair Spot
and receive a
FREE service (up
to $50) when you
show this text.
EXP 5/15
Get aGet a
FreebieFreebie
25. Reduce “No-Shows”
Ability to Fill More Canceled
Appointments
Lowers Lost Revenue
Saves Staff Some Time
Easy - No Software or Technical
Knowledge Required
Benefits of Appointment
Reminders
26. How to Use QR Codes
Send Users to a Mobile
Tour of Your Shop
Send Users to Your
Coupons and Discount
Offers
Send Users to Your Photos
and Social Media Sites
27. How to Use QR Codes
Put Your QR Codes on ALL
Marketing Materials
Put QR Codes on Your
Receipts
28. Tell List Subscribers What to
Expect as Soon as They Join
Always Include Your Auto Repair
Shop’s Name in Your Messages
Make it Easy for Your Customers
to Opt-Out of Your List
Notify Customers of Potential
Text Message Costs
Text Message Marketing
Points to Remember
29. Sending Out Sporadic,
Inconsistent Messages
Sending Out Spam
ONLY Sending Out Promotions
Text Message Marketing
Mistakes to Avoid
30. THANK YOUTHANK YOU
For Viewing Our Text MessageFor Viewing Our Text Message
Marketing Presentation!Marketing Presentation!
If You Would Like More Information About
Text Message Marketing, Contact Us Today.
SMS Dominator
http://smsdominator.com
Notas del editor
There Are More Than 6 BILLION Mobile Subscribers (87% of the World Population) Text Messaging is the Most-used Mobile Service It is the King of Mobile Marketing Consumers ALWAYS have their mobile devices with them Most Mobile Users Send and Receive Text Messages Daily