Looking to add content to your marketing that isn't just filler? Do you have an idea, but are you struggling to develop it? Here is a self-guided narrative with triggers that might get your creative juices flowing, helping you decide what to do NEXT while keeping the right end in mind: Serve Your Prospect. That's what content marketing is all about!

1. An Idea...
...and a
Blank Page

2. An Idea...
Keith F. Luscher
Principal, Serve Your Prospects, LLC
...and a
Blank Page

3. An
Idea...
[part one]

4. Survey: Marketers Want MORE Content!

5. Do YOU?

6. Could QUANTITY be Trumping QUALITY?

7. Why
MORE
Content?

8. Prospect ENGAGEMENT...
http://www.flickr.com/photos/54106223@N00/2968666405/

9. http://www.flickr.com/photos/20035490@N00/258314696/
BRAND Building...

10. ...and SALES.

11. http://www.flickr.com/photos/45928872@N08/4300122831/
What
is it to
ENGAGE
a Prospect?

12. SERVE
Your
PROSPECT!

13. SERVE
Your
PROSPECT!
Does Your
Content Do
That?

14. STOP
Thinking
Like a
Marketer...

15. THINK Like a Publisher!

16. THINK Like a Publisher!
And (More
Importantly)...

17. Think
Like
an
EDITOR.

18. To Publish
or NOT:
The Book
Proposal
Benchmark

19. What ISSUE are You Addressing?

20. [need]
What ISSUE are You Addressing?

21. WHO
will Want
to Read
This?

22. WHO
will Want
to Read
This?
[market]

23. ...and
WHY?

24. ...and
WHY?
[value]

25. Who are YOU to Talk?
http://www.flickr.com/photos/76029035@N02/6829429639/

26. Who are YOU to Talk?
[authority]
http://www.flickr.com/photos/76029035@N02/6829429639/
[trust]

27. http://www.flickr.com/photos/76029035@N02/6829391391/
Who ELSE is Addressing It?

28. [competition]
http://www.flickr.com/photos/76029035@N02/6829391391/
Who ELSE is Addressing It?

29. What
will they
PAY for It?

30. [cost]
What
will they
PAY for It?

31. BUT WAIT...
[you are NOT just an
editor and publisher]

32. BUT WAIT...
[you are NOT just an
editor and publisher]
[you are a content
marketer]
[ugh—more questions]

33. How Will I
Turn WARY
Prospects
into LOYAL
Customers?
[well, maybe not this dude]
http://www.flickr.com/photos/11540081@N05/2984053554/

34. Am I Going for a Bigger Slice of the Pie...

35. ...or Do I Want to
GROW the Pie Itself?
http://www.flickr.com/photos/24963327@N00/4108518066
/

36. So You
Have An
Idea...

37. ...and a
Blank
Page.
[part two]

38. ...and a
Blank
Page.
Does it
Look Like
This...

39. ...or This?

40. Not a
Writer?

41. Not a
Writer?
[okay]

42. Do You Have...
[expertise]

43. Do You Have...
http://www.flickr.com/photos/61423903@N06/736958047
8/
[expertise]
[passion]

44. Then You Can Harness BOTH for Content!

45. One Approach: The Interview
http://www.flickr.com/photos/11883362@N00/2279740170

46. Can You..?
[answer questions]

47. Can You..?
[explain concepts]
http://www.flickr.com/photos/16638697@N00/193688571/

48. Can You..?
[tell stories]
http://www.flickr.com/photos/74669477@N00/6184599528/

49. Can You..?
[converse]

50. ...Keys to a Successful Interview!
http://www.flickr.com/photos/74669477@N00/6184599528/
http://www.flickr.com/photos/38315261@N00/154640125

51. Get it On Camera...
http://www.flickr.com/photos/40829033@N05/4117804630

52. Get It Transcribed...
http://www.flickr.com/photos/41031098@N03/6751241959/

53. http://www.flickr.com/photos/38307206@N02/3649959481/

54. Good Content is Like a Soybean...

55. http://www.flickr.com/photos/7801632@N07/4591285086/
Good Content...
[blogs]

56. Good Content...
[videos]

57. Good Content...
[podcasts]

58. Good Content...
[reports]

59. Good Content...
[info-graphs]

60. Good Content...
[newsletters]

61. Good Content...
[tweets]

62. http://www.flickr.com/photos/34467210@N04/4179101910/
Good Content...
[presentations]

63. http://www.flickr.com/photos/51035743246@N01/1651870/
Good Content...
[books]

64. Leverage
Your
Media for
ALL its
Worth...

65. But Don't Forget:
SERVE YOUR
PROSPECT!

66. But Don't Forget:
SERVE YOUR
PROSPECT!
Keith F. Luscher
[thank you]
Principal, Serve Your Prospects, LLC
(614) 706-4337
keith@serveyourprospects.com
www.ServeYourProspects.com