We constantly hear that print is dead. Not so. In this pdf, I take you through some of the latest web, mobile and video innovations. I explain how these innovations are changing the face of the digital world and creating new opportunities that not only incorporate, but expand the role of print. I also give real-life examples of how my agency, Bailey Gardiner and other agencies have created successful integrated marketing campaigns that benefit from an equal mix of online and print.

1. Integrated Marketing
in the Digital Age
Speaker: Kelly Day
February 24, 2011
bailey gardiner | advertising | public relations | media | interactive | social media
Copyright by Bailey Gardiner Inc. (2011)
444 West Beech Street, Suite 400, San Diego, CA 92101
t 619.295.8232 | f 619.295.8234 | bgi@baileygardiner.com™
The information contained in the proposal cannot be used or copied,
in whole or in part, without the express written consent of Bailey Gardiner Inc.
Thursday, February 24, 2011

2. QR Codes
‣ Quick Response bar codes
created in Japan as a way to
keep track of inventory
Can access images, websites
‣
and text when scanned
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4. Integrated QR campaigns
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7. QR Products
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10. How can I use QR codes?
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13. How to make your own QR code:
‣qrcode.kaywa.com
‣icandy.ricohinnovations.com
‣stickybits.com
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15. Augmented
Reality
‣ Combines real and virtual, is
interactive in real time and is
registered in 3D.
Uses markers which can be
‣
anything from a QR code to a
piece of motzah.
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17. Integrated AR campaigns
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19. http://www.intelmusica.com.br
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21. How can I use
Augmented Reality?
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25. AR Print Products
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29. Microsites
‣ Cluster of pages that function as a
supplement to a primary website.
‣Typically house specialized
content such as marketing
information about a specific
technology or product.
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30. Integrated microsite
campaigns
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40. iPad Apps
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43. The Results?
‣ Newstand sales gained 28% overall in
a market where most sales are down
‣ Sold 27,000 single-copy iPad editions
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48. Thank you!
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