Underlying Issue: Why We Need [TheStartup] - Explain the company in one sentence and how it will solve a problem for its defined audience. Urgency, a.k.a. Problem – Solution statement - Describe the market problem and how [TheStartup] will provide solutions. Team and Experience - Introduce the founders' credentials and list any cool advisors.

1. Pitching Your Startup
Use this template as a guideline. The important thing is to tell your story
convincingly, convince the investors that you are the right people for the
business!

2. Underlying Issue: Why We Need [TheStartup]
• Explain the company in one sentence
• Example:
[TheStartup] is a [defined offering]
for the [defined audience]
to [solve a problem]
by doing [secret sauce]

3. Urgency, a.k.a. Problem – Solution statement
• What is the problem in the
market that consumer face
• How [TheStartup] gives
solutions

4. Market Size and Opportunities
• TAM – SAM – SOM

5. Team and Experience
• Describe the founders’ credential
• List cool advisors

6. Company Profile
• Vision and Mission
• What does it offer
• Current presence and target pretense (other cities, countries

7. Partnership and Affiliation
• Share some partnership or affiliation that make the company more
sexy

8. Business Model
• Business Flow chart

9. Business Plan: Monetization
• Sales channel and revenue streams

10. Business Plan: Short term Timeline
• Timeline toward launching

11. Business Plan: Longer Term Timeline
• Bigger picture – what you want to be in 3 years time

12. Financial Projection
• Revenue
Identify key drivers, e.g.
• Growth of users/downloaders
• Growth of paying users
• …
• Expense

13. Funding Requirement
• Funding requested
• Company’s Shareholder structure