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Presented to:
                       Client Name




Sales Executive Name
Starring: quality content, engaged audiences, compelling solutions



Quality Content                      Over 1,000 entertainment sites in several specialty
                                   areas including movies, books, TV, music, and celebrity




Engaged Audiences                  Your message in front of 14 MM highly engaged* users
                                    who are viewing an average of 151 pages per month




Exclusive Solutions               Break through the clutter with skins, roadblocks, video &
                                  more  or  leverage  ABC’s  OTRC  for  exclusive sponsorships



                                                                                       *comScore 10/11
More reach than large entertainment sites & portals




                                   Red Carpet Media reaches users beyond the
                                           large entertainment sites

                                   •   11% duplication with OMG!
                                   •   12% duplication with IMDB
                                   •   13% duplication with AOL Entertainment
                                   •   22% duplication with People.com

                                                                         *comScore 10/11
Entertainment focused sites with engaging content




Over 1,000 entertainment enthusiast
        sites in several areas
    Sites with the latest in TV,
  music, movies, books & celebrity
Always brand safe with customizable
    site lists for added security
Reach millennial’s among quality entertainment sites




                 51% more females A18-24
                  46% more males A21-34
                 than the average entertainment site




                                                       *comScore 10/11
14 MM big spenders engaging longer with your brand*


                 The average
          user on Red Carpet
   Media views 151 pages per                              Red Carpet Media Users:
 month with the average user                                Buy event tickets online
 coming back almost 5 times*                              View entertainment sites
                                                 Buy Pro Sports event tickets online
                                                                Are health conscious
                                             View websites to find local movie times
Red Carpet Media
users spend an average
of 43 minutes per month,
2x more than average, on
                                            Entertainment users spend on average
entertainment sites outside
                                                 $294 MM online per month
of Red Carpet Media viewing
an average of 73 pages


                                                                 *comScore study and Site Audience Profile, 2011
Available across Red Carpet Media




Go beyond standard banners
   Roadblocks, skinning, video,
expandables, sponsorships & more


                                                      Sites and placements not guaranteed
Integrated advertising with  ABC’s  OnTheRedCarpet


• Red Carpet Media has exclusively
  partnered  with  ABC’s  On  The  Red  
  Carpet (OTRC)

• OTRC is an entertainment website and
  30-minute weekly TV show with front
  row  access  to  premiere’s,  award  
  shows, and special events

• Provides a multi-screen experience for
  advertisers with advertising online,
  in-hand, on TV, and in-person
Integrated advertising with  ABC’s  OnTheRedCarpet


Unique multi-platform opportunities
available on OTRC both during key
awards season and year-round
through Red Carpet Media include:
Quality sites, engaged entertainment enthusiasts, compelling opportunities


Quality entertainment sites offering
 brand safe, scalable opportunities


                  Engaged users actively seeking
                  and spending time with
                  entertainment content

      Unique, integrated, exclusive
          multi-platform solutions
Appendix



OTRC Sponsorships
Pricing
OTRC Year-round Sponsorships
Standard Media

          728x90
300x100
Sponsor Module


                   300x250




                             Hover Ad
Homepage Pencil Expand
                  Homepage Wallpaper




• 188x1050 (2) & 300x250 Banner
• Can be ran in sync with Homepage Pencil ad for full takeover
                                                                  818 x 275 homepage pencil ad expands for 5
                                                                     seconds and then squeezes to the top
                                                                           frequency capped at 1x4
Daily Podcast
                                                             Pre-Roll + Companion



                                                                                           300 x 250
                                                                                           Formats: GIF, Animated
                                          :15 Pre-Roll                                     GIF, Flash
                                                                                           File Size: 20k GIF/JPG, 30k
                                          Formats: AVI, MOV,WMV, HD DIVx
                                                                                           Flash
                                          File Size: No limit, Higher quality the better




                                         • Every interview will be in this section

300x250 placement on podcast page (new   • During the Red Carpet at the Oscars clips are uploaded every
  podcast uploaded every 30 minutes)       minute to keep our users up to date

                                         • Includes fifteen-second (:15) pre-roll with synched 300 x 250
OTRC Award Season Sponsorships
The Hollywood Buzzometer takes the pulse
of social media fans to rank the most talked
about actors, movies and Oscar trendsetters
in the past 24 hours or 7 days.

Own the social spotlight during Academy
Awards season surrounding the Buzzometer
with custom ad units and invite Facebook
Fans and Twitter Followers to check in daily
to  see  Hollywood’s  biggest  gainers  &  losers.
• Invite  fans  to  ‘check  in’  your  brand  when  they  go  
  to the movies, visit famous movie landmarks or
  when they watch feature programming on ABC
  (such as OTRC) – for the chance to win cool
  Hollywood swag (iPads in designer cases, luxury
  goods, movie gift cards, etc)

• Prizing can also potentially be wrapped around
  an advertiser (i.e. win a trip to destination, a
  year lease on a Smart car, etc) Fans who check
  in get Hollywood themed stickers which are
  quite popular among collectors and under each
  badge is your sponsor branding
• OTRC and the ABC Owned stations will have a talent from
  each station/market fill out their picks for Awards Season

• Sponsor the ballots page and sponsor :15 spots encouraging
  users to play against the local expert from their market

• One lucky fan that plays along could win a custom recorded
  message from the talent or a prize provided

• Additionally, your client will sponsor the printable ballot with
  a banner ad at the top of the page

• Both of theses features will be available on OTRC.com and all
  station Entertainment Sections of the station websites
Invite fans to join your brand in picking the Best &
Worst Dressed stars in a fun interactive poll

Users will be encouraged to vote for their best and
worst then see how their picks stack up against
everyone else who voted

With every vote, users could be entered to win a
luxury prize courtesy of your brand

Your brand can also sponsor :15 spots driving users
to  vote  and  check  out  OTRC’s  Fashion  picks
• The day of the Academy Awards
  nominations, the week leading up to, and
  the two days following the Academy Awards,
  your brand can sponsor takeover units of the
  Home Pages of OTRC.com as well as ABC-TV
  Local TV entertainment sections

• Create a real splash in your target markets
  and associate your brand with the
  excitement of Oscar season
• Opportunity Includes:
   ― Load Screen 509x567
   ― Home Page Ad 252x187
   ― Story Page Sponsor Logo 300x50
• Ads can click through to a custom
  built page, web page or mobile page
• Sponsor an OTRC trivia game testing fans
  knowledge  of  the  silver  screen’s  biggest  stars  
  and movies

• With an average game play of 27 minutes a
  day, gaming is hotter than ever with Women
  35+ being among the fast growing segment

• Your brand can present the OTRC trivia game
  with logo placement in game as well as on
  the surrounding splash page

• Games are playable online & on mobile
  phones
Pre-roll and a companion 300x250 ad unit
         alongside featured videos

OTRC will have up to five sponsors rotating
           in the video carousel
  throughout awards season, each with
 exclusive presence during a video story
           called up by the user
Who won what? Who arrived with who?
  Some of the best moments come after the
Academy Awards are over! Sponsor the Post-
Party coverage on OTRC.com as our team hits
 the celebrity circuit reporting on the hottest
   events, fashions & surprises of the night
• OTRC.com’s daily e-newsletters ensure the
  biggest entertainment news lands direct in
  the hands of loyal opt-in subscribers as the
  top celebrity stories are breaking

• 300x250 ad unit prominently placed
  alongside the biggest stars and stories

• Alerts are viewed by fans across their choice
  of smartphones, tablets or computers
• Fashion

                                                                  • Awards

                                                                  • Nominated Stars

                                                                  • Nominated Movies



In addition to 300x250s on each photo page, there is a brand
new in-gallery ad placement after every 4th gallery image. This
ad can be either 300x250 or 300x600.
Pricing
Red Carpet Media Only



Red Carpet Media RON                            $3.00
Roadblock                                      $16.00
Skinning                                       $20.00
Logo Integration                               $16.00
Pre-roll                                       $18.00
Sponsorship                                    $16.00
In-banner Video                                $12.00
Interstitial                                   $20.00
Expandable                                     $18.00
Site          Pre-Roll Skins Logo Integration Sponsorship Roadblock In-Banner Video 300x600 Interstitial

PeoplesChoice.com       X       X          X              X           X             X           X         X

  Fantapper.com                                                       X             X

  Filmannex.com                                                       X             X

  Realitytea.com                                                      X             X           X

   Hollywire.com                                                      X             X           X

   Sidereel.com         X                                 X           X             X           X

    Mevio.com                                                         X             X

RightThisMinute.com     X                  X                          X             X

 OKMagazine.com         X                                             X             X
OnTheRed Carpet pricing


300x100 Sponsor Module                                                                     $2.40
Pencil Expandable (homepage or photo gallery)                                             $18.00
Homepage Wallpaper                                                                        $14.40
:15 Pre-roll Video (with synched 300x250)                                                 $18.00
Photo Gallery Ad                                                                          $12.00
Homepage 728x90                                                                            $7.20
Homepage 300x250                                                                           $9.60
Hover Ad w/ Video                                                                         $30.00
iPad App Sponsorship (509x567/252x187/300x50)                                             $42.00
iPhone App Sponsorship (300x50)                                                           $18.00
OTRC Daily Newsletter (300x250)                                                            $6.00
*Speak with your account representative for pricing on other sponsorships featured here

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JamLoop

  • 1. Presented to: Client Name Sales Executive Name
  • 2. Starring: quality content, engaged audiences, compelling solutions Quality Content Over 1,000 entertainment sites in several specialty areas including movies, books, TV, music, and celebrity Engaged Audiences Your message in front of 14 MM highly engaged* users who are viewing an average of 151 pages per month Exclusive Solutions Break through the clutter with skins, roadblocks, video & more  or  leverage  ABC’s  OTRC  for  exclusive sponsorships *comScore 10/11
  • 3. More reach than large entertainment sites & portals Red Carpet Media reaches users beyond the large entertainment sites • 11% duplication with OMG! • 12% duplication with IMDB • 13% duplication with AOL Entertainment • 22% duplication with People.com *comScore 10/11
  • 4. Entertainment focused sites with engaging content Over 1,000 entertainment enthusiast sites in several areas Sites with the latest in TV, music, movies, books & celebrity Always brand safe with customizable site lists for added security
  • 5. Reach millennial’s among quality entertainment sites 51% more females A18-24 46% more males A21-34 than the average entertainment site *comScore 10/11
  • 6. 14 MM big spenders engaging longer with your brand* The average user on Red Carpet Media views 151 pages per Red Carpet Media Users: month with the average user Buy event tickets online coming back almost 5 times* View entertainment sites Buy Pro Sports event tickets online Are health conscious View websites to find local movie times Red Carpet Media users spend an average of 43 minutes per month, 2x more than average, on Entertainment users spend on average entertainment sites outside $294 MM online per month of Red Carpet Media viewing an average of 73 pages *comScore study and Site Audience Profile, 2011
  • 7. Available across Red Carpet Media Go beyond standard banners Roadblocks, skinning, video, expandables, sponsorships & more Sites and placements not guaranteed
  • 8. Integrated advertising with  ABC’s  OnTheRedCarpet • Red Carpet Media has exclusively partnered  with  ABC’s  On  The  Red   Carpet (OTRC) • OTRC is an entertainment website and 30-minute weekly TV show with front row  access  to  premiere’s,  award   shows, and special events • Provides a multi-screen experience for advertisers with advertising online, in-hand, on TV, and in-person
  • 9. Integrated advertising with  ABC’s  OnTheRedCarpet Unique multi-platform opportunities available on OTRC both during key awards season and year-round through Red Carpet Media include:
  • 10. Quality sites, engaged entertainment enthusiasts, compelling opportunities Quality entertainment sites offering brand safe, scalable opportunities Engaged users actively seeking and spending time with entertainment content Unique, integrated, exclusive multi-platform solutions
  • 13. Standard Media 728x90 300x100 Sponsor Module 300x250 Hover Ad
  • 14. Homepage Pencil Expand Homepage Wallpaper • 188x1050 (2) & 300x250 Banner • Can be ran in sync with Homepage Pencil ad for full takeover 818 x 275 homepage pencil ad expands for 5 seconds and then squeezes to the top frequency capped at 1x4
  • 15. Daily Podcast Pre-Roll + Companion 300 x 250 Formats: GIF, Animated :15 Pre-Roll GIF, Flash File Size: 20k GIF/JPG, 30k Formats: AVI, MOV,WMV, HD DIVx Flash File Size: No limit, Higher quality the better • Every interview will be in this section 300x250 placement on podcast page (new • During the Red Carpet at the Oscars clips are uploaded every podcast uploaded every 30 minutes) minute to keep our users up to date • Includes fifteen-second (:15) pre-roll with synched 300 x 250
  • 16. OTRC Award Season Sponsorships
  • 17. The Hollywood Buzzometer takes the pulse of social media fans to rank the most talked about actors, movies and Oscar trendsetters in the past 24 hours or 7 days. Own the social spotlight during Academy Awards season surrounding the Buzzometer with custom ad units and invite Facebook Fans and Twitter Followers to check in daily to  see  Hollywood’s  biggest  gainers  &  losers.
  • 18. • Invite  fans  to  ‘check  in’  your  brand  when  they  go   to the movies, visit famous movie landmarks or when they watch feature programming on ABC (such as OTRC) – for the chance to win cool Hollywood swag (iPads in designer cases, luxury goods, movie gift cards, etc) • Prizing can also potentially be wrapped around an advertiser (i.e. win a trip to destination, a year lease on a Smart car, etc) Fans who check in get Hollywood themed stickers which are quite popular among collectors and under each badge is your sponsor branding
  • 19. • OTRC and the ABC Owned stations will have a talent from each station/market fill out their picks for Awards Season • Sponsor the ballots page and sponsor :15 spots encouraging users to play against the local expert from their market • One lucky fan that plays along could win a custom recorded message from the talent or a prize provided • Additionally, your client will sponsor the printable ballot with a banner ad at the top of the page • Both of theses features will be available on OTRC.com and all station Entertainment Sections of the station websites
  • 20. Invite fans to join your brand in picking the Best & Worst Dressed stars in a fun interactive poll Users will be encouraged to vote for their best and worst then see how their picks stack up against everyone else who voted With every vote, users could be entered to win a luxury prize courtesy of your brand Your brand can also sponsor :15 spots driving users to  vote  and  check  out  OTRC’s  Fashion  picks
  • 21. • The day of the Academy Awards nominations, the week leading up to, and the two days following the Academy Awards, your brand can sponsor takeover units of the Home Pages of OTRC.com as well as ABC-TV Local TV entertainment sections • Create a real splash in your target markets and associate your brand with the excitement of Oscar season
  • 22. • Opportunity Includes: ― Load Screen 509x567 ― Home Page Ad 252x187 ― Story Page Sponsor Logo 300x50 • Ads can click through to a custom built page, web page or mobile page
  • 23. • Sponsor an OTRC trivia game testing fans knowledge  of  the  silver  screen’s  biggest  stars   and movies • With an average game play of 27 minutes a day, gaming is hotter than ever with Women 35+ being among the fast growing segment • Your brand can present the OTRC trivia game with logo placement in game as well as on the surrounding splash page • Games are playable online & on mobile phones
  • 24. Pre-roll and a companion 300x250 ad unit alongside featured videos OTRC will have up to five sponsors rotating in the video carousel throughout awards season, each with exclusive presence during a video story called up by the user
  • 25. Who won what? Who arrived with who? Some of the best moments come after the Academy Awards are over! Sponsor the Post- Party coverage on OTRC.com as our team hits the celebrity circuit reporting on the hottest events, fashions & surprises of the night
  • 26. • OTRC.com’s daily e-newsletters ensure the biggest entertainment news lands direct in the hands of loyal opt-in subscribers as the top celebrity stories are breaking • 300x250 ad unit prominently placed alongside the biggest stars and stories • Alerts are viewed by fans across their choice of smartphones, tablets or computers
  • 27. • Fashion • Awards • Nominated Stars • Nominated Movies In addition to 300x250s on each photo page, there is a brand new in-gallery ad placement after every 4th gallery image. This ad can be either 300x250 or 300x600.
  • 29. Red Carpet Media Only Red Carpet Media RON $3.00 Roadblock $16.00 Skinning $20.00 Logo Integration $16.00 Pre-roll $18.00 Sponsorship $16.00 In-banner Video $12.00 Interstitial $20.00 Expandable $18.00
  • 30. Site Pre-Roll Skins Logo Integration Sponsorship Roadblock In-Banner Video 300x600 Interstitial PeoplesChoice.com X X X X X X X X Fantapper.com X X Filmannex.com X X Realitytea.com X X X Hollywire.com X X X Sidereel.com X X X X X Mevio.com X X RightThisMinute.com X X X X OKMagazine.com X X X
  • 31. OnTheRed Carpet pricing 300x100 Sponsor Module $2.40 Pencil Expandable (homepage or photo gallery) $18.00 Homepage Wallpaper $14.40 :15 Pre-roll Video (with synched 300x250) $18.00 Photo Gallery Ad $12.00 Homepage 728x90 $7.20 Homepage 300x250 $9.60 Hover Ad w/ Video $30.00 iPad App Sponsorship (509x567/252x187/300x50) $42.00 iPhone App Sponsorship (300x50) $18.00 OTRC Daily Newsletter (300x250) $6.00 *Speak with your account representative for pricing on other sponsorships featured here