JamLoop is a dynamic media buying solution to help advertisers reach multi-screen audiences on connected devices, including smartphones, tablets and connected TV. We’ve developed unique campaign optimization capabilities based on attributes that matter most in the connected device world: time, location, screen size and context. Using a big data approach, we sift through the millions of targeting combinations across billions of ad impressions in real-time to lock in the pockets of inventory that perform best. We deliver superior advertiser results on behalf of major brands and app developers around the world.
JamLoop was founded in April 2013 by advertising technology and sales veterans with extensive domain expertise in emerging connected device platforms. After working independently in mobile and connected TV, we collectively realized that advertisers, publishers and app developers were struggling with existing solutions to reach a new type of connected consumer who is device inter-dependent. We launched our new venture with the goal of connecting everyone through emerging technologies.
Specialties
Mobile Advertising, Connected Television, Media Planning and Buying, Video Advertising, Campaign Optimization, Campaign Optimization, Big Data, Cloud computing, Campaign Analytics
2. Starring: quality content, engaged audiences, compelling solutions
Quality Content Over 1,000 entertainment sites in several specialty
areas including movies, books, TV, music, and celebrity
Engaged Audiences Your message in front of 14 MM highly engaged* users
who are viewing an average of 151 pages per month
Exclusive Solutions Break through the clutter with skins, roadblocks, video &
more or leverage ABC’s OTRC for exclusive sponsorships
*comScore 10/11
3. More reach than large entertainment sites & portals
Red Carpet Media reaches users beyond the
large entertainment sites
• 11% duplication with OMG!
• 12% duplication with IMDB
• 13% duplication with AOL Entertainment
• 22% duplication with People.com
*comScore 10/11
4. Entertainment focused sites with engaging content
Over 1,000 entertainment enthusiast
sites in several areas
Sites with the latest in TV,
music, movies, books & celebrity
Always brand safe with customizable
site lists for added security
5. Reach millennial’s among quality entertainment sites
51% more females A18-24
46% more males A21-34
than the average entertainment site
*comScore 10/11
6. 14 MM big spenders engaging longer with your brand*
The average
user on Red Carpet
Media views 151 pages per Red Carpet Media Users:
month with the average user Buy event tickets online
coming back almost 5 times* View entertainment sites
Buy Pro Sports event tickets online
Are health conscious
View websites to find local movie times
Red Carpet Media
users spend an average
of 43 minutes per month,
2x more than average, on
Entertainment users spend on average
entertainment sites outside
$294 MM online per month
of Red Carpet Media viewing
an average of 73 pages
*comScore study and Site Audience Profile, 2011
7. Available across Red Carpet Media
Go beyond standard banners
Roadblocks, skinning, video,
expandables, sponsorships & more
Sites and placements not guaranteed
8. Integrated advertising with ABC’s OnTheRedCarpet
• Red Carpet Media has exclusively
partnered with ABC’s On The Red
Carpet (OTRC)
• OTRC is an entertainment website and
30-minute weekly TV show with front
row access to premiere’s, award
shows, and special events
• Provides a multi-screen experience for
advertisers with advertising online,
in-hand, on TV, and in-person
9. Integrated advertising with ABC’s OnTheRedCarpet
Unique multi-platform opportunities
available on OTRC both during key
awards season and year-round
through Red Carpet Media include:
10. Quality sites, engaged entertainment enthusiasts, compelling opportunities
Quality entertainment sites offering
brand safe, scalable opportunities
Engaged users actively seeking
and spending time with
entertainment content
Unique, integrated, exclusive
multi-platform solutions
13. Standard Media
728x90
300x100
Sponsor Module
300x250
Hover Ad
14. Homepage Pencil Expand
Homepage Wallpaper
• 188x1050 (2) & 300x250 Banner
• Can be ran in sync with Homepage Pencil ad for full takeover
818 x 275 homepage pencil ad expands for 5
seconds and then squeezes to the top
frequency capped at 1x4
15. Daily Podcast
Pre-Roll + Companion
300 x 250
Formats: GIF, Animated
:15 Pre-Roll GIF, Flash
File Size: 20k GIF/JPG, 30k
Formats: AVI, MOV,WMV, HD DIVx
Flash
File Size: No limit, Higher quality the better
• Every interview will be in this section
300x250 placement on podcast page (new • During the Red Carpet at the Oscars clips are uploaded every
podcast uploaded every 30 minutes) minute to keep our users up to date
• Includes fifteen-second (:15) pre-roll with synched 300 x 250
17. The Hollywood Buzzometer takes the pulse
of social media fans to rank the most talked
about actors, movies and Oscar trendsetters
in the past 24 hours or 7 days.
Own the social spotlight during Academy
Awards season surrounding the Buzzometer
with custom ad units and invite Facebook
Fans and Twitter Followers to check in daily
to see Hollywood’s biggest gainers & losers.
18. • Invite fans to ‘check in’ your brand when they go
to the movies, visit famous movie landmarks or
when they watch feature programming on ABC
(such as OTRC) – for the chance to win cool
Hollywood swag (iPads in designer cases, luxury
goods, movie gift cards, etc)
• Prizing can also potentially be wrapped around
an advertiser (i.e. win a trip to destination, a
year lease on a Smart car, etc) Fans who check
in get Hollywood themed stickers which are
quite popular among collectors and under each
badge is your sponsor branding
19. • OTRC and the ABC Owned stations will have a talent from
each station/market fill out their picks for Awards Season
• Sponsor the ballots page and sponsor :15 spots encouraging
users to play against the local expert from their market
• One lucky fan that plays along could win a custom recorded
message from the talent or a prize provided
• Additionally, your client will sponsor the printable ballot with
a banner ad at the top of the page
• Both of theses features will be available on OTRC.com and all
station Entertainment Sections of the station websites
20. Invite fans to join your brand in picking the Best &
Worst Dressed stars in a fun interactive poll
Users will be encouraged to vote for their best and
worst then see how their picks stack up against
everyone else who voted
With every vote, users could be entered to win a
luxury prize courtesy of your brand
Your brand can also sponsor :15 spots driving users
to vote and check out OTRC’s Fashion picks
21. • The day of the Academy Awards
nominations, the week leading up to, and
the two days following the Academy Awards,
your brand can sponsor takeover units of the
Home Pages of OTRC.com as well as ABC-TV
Local TV entertainment sections
• Create a real splash in your target markets
and associate your brand with the
excitement of Oscar season
22. • Opportunity Includes:
― Load Screen 509x567
― Home Page Ad 252x187
― Story Page Sponsor Logo 300x50
• Ads can click through to a custom
built page, web page or mobile page
23. • Sponsor an OTRC trivia game testing fans
knowledge of the silver screen’s biggest stars
and movies
• With an average game play of 27 minutes a
day, gaming is hotter than ever with Women
35+ being among the fast growing segment
• Your brand can present the OTRC trivia game
with logo placement in game as well as on
the surrounding splash page
• Games are playable online & on mobile
phones
24. Pre-roll and a companion 300x250 ad unit
alongside featured videos
OTRC will have up to five sponsors rotating
in the video carousel
throughout awards season, each with
exclusive presence during a video story
called up by the user
25. Who won what? Who arrived with who?
Some of the best moments come after the
Academy Awards are over! Sponsor the Post-
Party coverage on OTRC.com as our team hits
the celebrity circuit reporting on the hottest
events, fashions & surprises of the night
26. • OTRC.com’s daily e-newsletters ensure the
biggest entertainment news lands direct in
the hands of loyal opt-in subscribers as the
top celebrity stories are breaking
• 300x250 ad unit prominently placed
alongside the biggest stars and stories
• Alerts are viewed by fans across their choice
of smartphones, tablets or computers
27. • Fashion
• Awards
• Nominated Stars
• Nominated Movies
In addition to 300x250s on each photo page, there is a brand
new in-gallery ad placement after every 4th gallery image. This
ad can be either 300x250 or 300x600.
29. Red Carpet Media Only
Red Carpet Media RON $3.00
Roadblock $16.00
Skinning $20.00
Logo Integration $16.00
Pre-roll $18.00
Sponsorship $16.00
In-banner Video $12.00
Interstitial $20.00
Expandable $18.00
30. Site Pre-Roll Skins Logo Integration Sponsorship Roadblock In-Banner Video 300x600 Interstitial
PeoplesChoice.com X X X X X X X X
Fantapper.com X X
Filmannex.com X X
Realitytea.com X X X
Hollywire.com X X X
Sidereel.com X X X X X
Mevio.com X X
RightThisMinute.com X X X X
OKMagazine.com X X X
31. OnTheRed Carpet pricing
300x100 Sponsor Module $2.40
Pencil Expandable (homepage or photo gallery) $18.00
Homepage Wallpaper $14.40
:15 Pre-roll Video (with synched 300x250) $18.00
Photo Gallery Ad $12.00
Homepage 728x90 $7.20
Homepage 300x250 $9.60
Hover Ad w/ Video $30.00
iPad App Sponsorship (509x567/252x187/300x50) $42.00
iPhone App Sponsorship (300x50) $18.00
OTRC Daily Newsletter (300x250) $6.00
*Speak with your account representative for pricing on other sponsorships featured here