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Word of Mouth Virtues | Online Media

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Keller Fay Group
Keller Fay Group
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Word of Mouth Virtues of Online Media
Growing Internet Influence
Keller Fay TalkTrack Study Monitors marketing-related conversations Americans have offline and online Since 2006, over 1.5 million conversations have been captured, tabulated, and studied In the past year, Keller Fay has interviewed 36,000 Americans (ages 13-69) Keller Fay is able to measure the quantity, quality, and the drivers behind word of mouth conversations. ®
The most talked about brand...
Word of Mouth Online
Word of Mouth Online
Word of Mouth Online
“Talk Intention” Matters
Conversation Catalysts ©2010 Keller Fay Group LLC
©2010 Keller Fay Group LLC
The “Credibility Gap” photo: http://www.flickr.com/photos/lapicero/2114074319/
Offline vs. Online Credibility OFFLINE 59% ONLINE 49% Highly Credible Highly Credible
Online Triggers Word of Mouth
www.KellerFay.com

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Word of Mouth Virtues | Online Media

Notas del editor

  1. Since 2006 the Keller Fay Group, through its TalkTrack® study, has been tracking the quantity, quality, and drivers of word of mouth conversations happening both offline and online. Over 1.5 million WOM conversations from 140,000 surveyed respondents (ages 13-69) have been captured, tabulated, and studied in this on-going report.