Effective social media strategies to grow your business: What makes social media work for some businesses and not others? Strategy! There is more to social media for business than social media for personal use. Learn how to utilize social media to connect with customers, build relationships and grow your business. Workshop partnership with the Alexandria Area Economic Development Commission.

1. Social Media
Strategy
for small business
@kellyfalk

2. What’s the big deal?
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3. 500 billion
social conversations
take place each year
...about companies
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4. 90% of consumers trust peer
recommendations.
Only 14% trust advertising.
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5. Who are these people?
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6. “Social media is not inexpensive. It’s just a
different kind of expensive.” - Jay Baer
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7. Strategy: huge competition = the need for
“one thing”
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8. Set goals for your social media presence
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9. Sales: direct sales pitches rarely work in
social media
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10. Awareness: if no one is listening, it’s pretty
hard to make new people aware
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11. Loyalty: turn current customers into loyal
advocates
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12. @kellyfalk

13. Feedback requires a response strategy
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14. Positive feedback: don’t be a “liking robot”
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15. Negative feedback: yep, it’s time to
hug your haters
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16. 1. Acknowledge the problem
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17. 2. Apologize: don’t be afraid to say
you’re sorry
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18. 3. Explain: offer your side of the story,
including key messages
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19. 4. Offer next steps
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20. 5. Read it outloud: if you wouldn’t say it, you
shouldn’t post it
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21. How NOT to do it
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22. How to do it
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23. @kellyfalk

24. Reviews - turn them on!
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25. Questions?
kellyfalkmarketing@gmail.com
@kellyfalk