An overview of the social networking tools that job seekers can use to attract employers.

1. Job Search 2.0 Why is Google is your new best friend — or worst enemy

2. Why am I here? From law school applicant to social media strategist Huh?

3. How did I get there? I “tweeted my way to a job” – I built my brand online (and off) I’m happiest when I can blend my passions for strategy, creativity and efficiency to produce high-quality, budget-friendly results.

4. What is a social media strategist? Tweet, blog, Facebook, SlideShare, YouTube on behalf of Optimal Resume Help our clients with their social media strategies Handle most PR and communication matters (added benefit of working at a small company) Media relations, corporate communications, etc.

5. “What’s in it for me?” How can you have your own social media success story?

6. Employer = Customer Hiring is buying – an employee is a major purchase, and the employer wants to be sure that it’s making the right choice

7. What do you do before you buy? Research – probably on Google Employers do too – 75% Google candidates

8. What are they looking for? What does a consumer want to know about a product before buying?

9. Stages of Buying Research – gathering candidates Disqualifying – eliminating based on negatives Differentiating – promoting based on positives Industry leaders; up to date and current Case studies – satisfied customers and possible applications for you

10. They’ve joined the 21st century Would you buy something from a company that doesn’t exist in Google? Don’t be a digital question mark; you want results when someone Googles your name

11. It should look like this

12. NOT this Want Google results to be clean – no negative reviews, images, etc. Think before you post

13. Professional network Why do professionals belong to associations? LinkedIn shows that you’re connected professionally

14. Satisfied customers Like companies use client testimonials, LinkedIn recommendations show that other “customers” have been satisfied with your work

15. They’re keeping up Is the company keeping up with the industry? Use Twitter to show that you’re thinking about your industry, are keeping up with news and know key influencers

16. Their process What’s the company’s thought process? Do you agree with their opinions and how they make decisions? A blog lets you demonstrate your thought process & share your insights

17. Customers are lazy Make it easy for them to find all that information – create a website that ties it all together (plug: You can actually do that with Optimal Resume)

18. Recommendations LinkedIn – you MUST be here Twitter – follow thought leaders, demonstrate your interest in and knowledge of PR Blog – doesn’t have to be time consuming (can also be your website); can use class/extracurricular work for posts Facebook? Some things are better left private

19. Questions?

20. Resources Personal personalbrandingblog.com Follow PR pros, personal branding and social media experts on Twitter PR Pros/Advice @heatherhuhman @PRSarahEvans @dmullen @tdefren Branding/Careers @danschawbel @sweetcareers @dailycareertips@alisondoyle Social Media @mashable @Twitter_Tips

21. Get in touch Kelly.a.giles@gmail.com @kellygiles (Twitter) Linkedin.com/in/kagiles