How to create an engaging social media strategy for your audience and have a strong brand identity on Twitter.

1. Kelly Hadous
CEO CTO Founder
Win The Room
and Emiisor
How To Engage, Communicate And Increase Your
ROI on Twitter
#NYExpo

2. Text
How to Win The Room in Social Media
#NYExpo
140 characters or less

3. You never know where your
next connection will come from.
Overnight it may increase your
brand presence and create
thousands of new followers.
#FollowBack

4. Social media allows us to share the
connection that already exists. We’ve
always been connected one on one.
Now we are connected group on group.
Social media allows us to share the
connection that already existed. We’ve
been connected one on one. Now we are
connected group on group.
#PeopleTheseDays

5. A hashtag (or number sign) is a meta tag used on
social platforms and microblogging. #’s makes it
easier to find messages with that specific content.
The # will show each message that has been
tagged with it.
Get #hashtagitis

6. Your brand service and/or product must
have a #VOICE.
For over 100 years. Coca Cola has had
a distinct brand voice. It still uses the
early logo and bottle shape.
The ALS Ice Bucket challenge message
was simple and had it a powerful focus.
SIMPLY and POWERFULLY in
140 CHARACTERS OR LESS

7. #brilliant

8. #icebergs

9. Who: Target audience
Where: Tribe and influencers
Why: Define
Develop your #SocialMedia to
represent your image/brand/
product/service
Brand Preparation

10. Do you #Contribute To The
Conversation?
What are you trying to market? (Brand/
Product/ Service)
How do your competitors create a
similar conversation?
Is your content useful?
Is your information timely?
Is it bite sized?
Is it provocative?
Do you share other’s people’s posts?

11. Be A Thought Leader
Be unique
Stand behind your brand/ product/ service
Have Actionable Content
Engage with others who share your same views
Build relationships with influencers
Take advantage of real time situations
Learn how to #storysell in 140 characters
Don’t forget it’s ALWAYS about your audience

12. #WIIFM RADIO
(what’s in it for
me)

13. What happens when you’re not
#engaged?
Lower energy
Negative
Closed off
Low energy
Disengaged
Lose trust
Threatening
Irrelevant Story
emotionally flat
Your
Presence
Audience
Experience
Creates
Conflict

14. What happens when you’re
#losing your audience?
14
Higher energy
Positive
Open
Your
Presence
Integrity
Emotionally rich
Story Resonates
Trusting
Engaged
Perspectives shift
Your
Influence
Your
Audience

15. Our
Nothing has changed. Our
brains are hardwired for
connection and #stories.

16. #Emotions are Powerful.
When we care we share.

17. Karma is Real. Practice the Law of Attraction #LOA

18. #Reflection
Analyze content (topic relevancy)
Monitor analytics (engagement &
reach)
Provide Value
Find your tribe
Connect emotionally
Don’t be afraid to stand out

19. Kelly Hadous Founder
CEO, CTO
kelly@wintheroom.com
Facebook: www.facebook.com/kellyhadous
#Follow @kellyhadous
www.linkedin.com/in/kellyhadous