Oap final
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This presentation submitted by Klepon Team of Venture Lab 2012 Class taught by Prof. Chuck Eesley of Stanford, for Final Report of Opportunity Analysis Project.
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Oap final
- 1. Opportunity Analysis Project – Final Report Klepon Team for Venture-Lab.org May 19th 2012
- 2. Overview • Testing Value Proposition • To validate hypothesis • Interviews, Surveys
- 3. Off The Frame • Off The Frame is a web service that enables user to order printed products from the list of their photo showcase. User will authenticate using their existing photo sharing app (Instagram, Path, etc). • To test our value proposition, we setup a set of questions on surveys. Targeted mainly to Indonesian.
- 4. Off The Frame • Hypothesis 1 • Do you have account in photo sharing services e.g: Instagram, Path? • Do you want to make money from your photo showcase? • How likely are you to recommend Off The Frame to your friends? • How likely are you to you sign up with Off The Frame to make money from your photo show case? • Survey at: https://docs.google.com/spreadsheet/viewform?formkey=dFcteWN nMktvRUJEZnpGTHNjMkR5SFE6MA
- 5. Off The Frame • Hypothesis 2 • Lots of people in Indonesia have photo sharing account • People love to share landscape/object photos • People will buy a photo if that's good enough • People want to make money from their photos • People think "Off The Frame" project is great • Survey at: https://docs.google.com/spreadsheet/viewform?formkey=dFhEMW l6TjhaNDE1ZThXV2dtTXl3VFE6MQ
- 6. Survey Results • Results from surveys of current hypothesis: o Respondent loves to share photos. It makes a good potential to make printed product of photos they love. o Respondent also say the printed product of photo has a reasonable (cheap) price, they will buy it. o Survey results show that respondent rarely buy printed photos, but they think Off The Frame is a good project worth trying.
- 7. New Hypothesis • Most Indonesian don't have photo sharing account • People love to share landscape photos • People rarely buy any printed photos • People want to make money from their photos • People think "Off The Frame" project is good
- 8. Key Resources Suppliers/ Partners Web/Mobile Developers/ App Designers Off The Frame Funding Community
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