2. Digital
Marketing
Strategy
Digital Marketing is part of the
new Digital Age that makes use
the digital equipment we use
everyday, mostly smartphones,
tablets, and computers.
The ability to track in details
within every step of the
campaign will enable the users
to rise the KPI and put the
campaign budget to an optimal
use.
Today’s Menu
4. Salam Kenal!
My name is Patra Ramadana
I am a Digital Marketing specialist!
This proposal is my current research
study on Openrice products. I hope it
will make your day. Cheers!
5. Knowing the Competitors
Open Rice ID
Open Snap
Zomato
ID user
Qraved
App Store 5.5k 37k 7k
Play Store 51k 880k 14k
Web session /
month
420k 464k 300k
via : alexa.com
zyo.net
similarweb.com
10. Facebook
▧ Active Fan Page
▧ Banner Campaign
▧ Retargeting
▧ Custom Audience
Facebook app currently has 1.3 billion app
downloaded only for Android and iOS
combined
11. Twitter
▧ Gain followers
▧ Share contents
▧ Work with media
▧ Work with buzzer
Twitter app currently downloaded 350 million
times in Android and iOS combined
12. Instagram
▧ Gain followers
▧ Share contents
▧ Work with media
▧ Work with buzzers
Instagram app currently downloaded 530
million times in Android and iOS combined.
Instagram is now really happening in Indonesia
15. Google Search Engine Marketing
Google Adwords
SEM with Pay Per
Click from Google.
Determine keywords
that we are willing to
pay to drive the users
downloading the app
Google Display
Network
Cheaper service from
Google that displays
Openrice app in a
certain type of users
we are targeting
Youtube
Using video to
educate as well as
lure in potential
customer in a matter
of seconds.
17. Website Backlink
Directed to your
website, the number of
backlinks are the
indication of the
popularity of the
website. Important for
SEO, search engine will
calculate the relevance
of a site to a keyword
18. Going Viral
How to make the best restaurant
application and change the Indonesian
eating habit?
4.
23. Digital Marketing Overview
Paid Campaign
Google Adwords, Google
Display Network, Youtube
Affiliate
Working with affiliate
platform which will lead a
better conversion. Publisher
includes food bloggers and
media
Non Paid Campaign
Banner trading, Promotions
with local restaurants, Social
Media (FB Fan Page,
Instagram, Twitter)
Partnerships
Have a relationship with
numerous local food
product, food community,
and telecommunication
company, or other company
with huge database
Get Viral
With Research and
Development team,
bringing the best ideas of
marketing and development
to get the ideal app
Analytics
A/B test with all campaign
and content, set the most
efficient way to get
conversions.
24. Research and Development
Research and
development is part of
the Digital Marketing
Strategy, in which A/B
testing will get us the
ideal data in how to
gain the maximized
output.
6.
25. OpenRice App
Downloads :
iOS - 5.5k
Android - 51k
R & D Note :
1. Needs to be in bahasa
2. More content at home
3. More local content/
review/ pics
4. Need less effort to sign in
5. Slow loading time
6. Need info on Open Snap
Place your screenshot here
26. Place your screenshot here
OpenSnap App
Downloads :
iOS - 3.9k
Android - 510k
R & D Note :
1. Needs to be in bahasa
2. Two different app is less
usability, needs to be
combined with Openrice
app
3. Need efficient design
4. Need more pictures
5. Database not connected
27. Place your screenshot here
openrice.co.id
Visit/ month : (no data)
Indonesian rank : 515.214
R & D note :
1. Database not connected
2. Needs to be in total bahasa
3. Further Development on SEO
29. KPI by Jan 2016
Open Rice ID
Open Snap
Zomato
ID user
Qraved
App Store 50k (5.5k) 45k (37k) 10k (7k)
Play Store 1M (51k) 950k (880k) 25k (14k)
Website 550k (420k) 500k (464k) 350k (300k)