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Running Head: Cultural influences on conducting business in India and Middle East
Cultural influences on conducting business in India and Middle East
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2. Cultural influences 1
Cultural influences on conducting business in India and Middle East
It is difficult to promote business in the complex ethnicity of the potential Indian and
Middle Eastern public. The socio economic and political factors tracing the multi-capacities of
their workmen are an important agenda of establishing their need as a whole citizen unit.
Furthermore, the countries held up in this criterion have diverse range and variation of
population breeding within them. These people differ from each other on the basis of religion,
cast, creed, language and socio-economic privileges imparted to them according to their social
statuses. Therefore, the behavior modification required of conducting business in India and
Middle East depends on the ethical acceptance of its natives or citizens to the ever changing
trends of technology and demand. Thus, strategizing behavior modification as an essential for the
business propositioned to the client in India or Middle East. Moreover, the target cities under
consideration from India would be Delhi, Bombay, Bangalore and Hyderabad etc presenting a
culturally educated class, whereas the Middle East presents a whole new range of countries,
based majorly on Islamic population presenting rich assortment of natural resources for
promotion of national industries. Let us have a comparative look on factors promoting cultural
influences on Indian and Middle Eastern business trends.
Communication
The foremost form of any business venture is effective communication, which
includes language, gestures and actions. The cultural implications on the aesthetics of language
are manifold: “language is a very important aspect of international business” (Havaldar, 2010).
Therefore, during business dealing, the culture of language should be given prior importance as it
is the medium of communicating the essence of the deal or business transaction in any country or
region. Furthermore, the language of India includes the various different languages based on its

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various regions. E.g. Marathas, Gujarati and Punjabi. In addition to these native languages, a vast
majority of Indian population has shown the inclusion of English language in most of its sectors,
predominantly the Academia. Therefore, conducting business in India represents inter-cultural
values in communication and dealing which should be notified as a strictly sensitive case against
conducting business activity with the client of the region.
In comparison to this, the bunch of Middle Eastern countries including Saudi Arabia,
Turkey, Iran and Egypt etc show an elemental interest in the usage of native language during
business interaction, which in contrast to the Indian population shows a high rating towards
fundamental national language and culture development. Despite this internal social regulation
business is conducted as in other countries also. But the trademark remains intact which is
definite cultural influence on the prioritizing national code of communication used mainly by
Iran as a developmental strategy. However, it has been noted that English is usually the language
of international business transactions and commerce both target areas.
Religion and Philosophy
Religious and ethical beliefs, norms and actions play a significant role in forming the
society of any region. Therefore, while studying the cultural influences, one must not forget to
consider these factors. Religion, in India, represents a compound whole of diversities which
conclude sometimes in internal clash with each other. So keeping in mind the ethnic and social
belief of religious differentiation and conflict, one can assert its dynamic influence on the
development of business strategy.
On the other hand, Middle Eastern countries, though majorly Islamic states by nature
posses varying ranges of ethnic diversity which can be affirmed as great influences of culture on

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trade and business industry. The demographic affects on societal laws mould the native thinking
accordingly which set ethnic boundaries within states of the same religious culture.
Hierarchy
Hierarchy is one of the biggest similarities of cultural influence on business
transaction and trade development with India and Middle Eastern states. It plays a key role of
influence being a cultural tradition having solid historical grounds. Hierarchy in the Indian
region shows the state Raja’s and Maharaja’s, mostly the feudal lords etc that control small
portions of the country’s land and its people e.g. the work is done manually by the
underprivileged class for which they are rewarded or not etc. The beliefs of these traditional
inheritors are rigid and somewhat backward who do not allow for the deviation from the norm in
business culture and relative fields, thus changing “the consumption patterns of its population”
(Havaldar, 2010).
In contrast to this feature, however, we see the hierarchy of Saudi Arabia etc whose
government runs on “absolute monarchy”. This allows for the authority of the King to be
manifold than that of Indian prince’s. Luckily, the history of these countries reflects a just rule of
keeping human rights at the forefront and establishing effective business dealings with other
countries and helping them in times of crisis through provision of basic or secondary aid. This is
the historical and political context of cultural influence on the business trends of both target
areas.
National resources
National resources play a vital role in shaping the country’s business or economic
metabolism. Their influence on the native culture consequently shapes the native or cultural
influence on commerce accordingly. Therefore, keeping in mind the above mentioned criterion,

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Indian geographical resource material should be analyzed in terms of its technical usefulness for
future planning. As the above line or argument already establishes a cause consequence pattern
working within a region or state which leads one thing to another and subsequently to the effect
of cultural influence or future business dealing. As India is a developing country, more of the
rural input represents the conservative mindset that eventually becomes the driver of cultural
influence.
In opposition to this, it can be noted that the Middle Eastern capacity of urban
development is great as compared to India. This is due to the fact that there is efficient usage of
resources to determine national income and funds for nation wide activity. Therefore, the cultural
influence is less as compared to India as the countries are comparatively greater and fast in
developmental momentum of their resources as compared to India.
Conclusion
“Culture is a very important factor in international marketing… Culture dictates the
modes of dealing” (Havaldar, 2010). Regionalism, ethics, aesthetics, religious and political
hierarchies all influence cultural which in turn influences the economic market of business and
commerce of the country’s dealing with each other. Middle Eastern countries appear as a more
convincing balance of cultural influence and socio-political factors on business as compared to
India whose statistics and data are somewhat influenced more by their intuition rather than fact.
Therefore, it becomes obvious that by tailoring behavior and etiquettes on cultural norms is a
latent rather than manifest function of behavior which should be given room to license.

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References
• Havaldar, Krishna. K. 2010. Buisness Marketing: Texts and Cases. New Delhi: Tata
McGraw Hill Education Private Limited.
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