Presented at Impact 99 Summer 2011.

1. Advanced Twitter
SocialHRCamp
By: Kemp Edmonds
For: Social HR Camp 2012 - Vancouver
Download Now: kempe.me/kempshrc

2. Who is this guy?
Choose Your Own Adventure:
• NASA
• Pakistan’s First Social Media Company
• Canada Post Facebook Fired Expert Witness

3. The Basics
@ - Public Mention
DM - Direct Message (Private message)
RT - Retweet (Repost with credit)
# - Hashtag (Group messages)

4. Agenda
• We’ll be spending 45 minutes together talking
about advanced uses and implementations of
Twitter. Sometimes I will veer off track.
Sometimes you will show me something new.
1. Advanced Search - Demonstration
2. Followers – Discussion
3. Advanced Tools – Exploration
4. HR Applications & Benefits

5. Advanced Twitter Search
Demonstration
• Basic Search
• Advanced Search
• Research
• Find, Filter & Evaluate
• Geo
• Language

6. Followers
Discussion
• Social Garden - Reap what you sow
• Be liberal this is not Facebook or LinkedIn
• Black Hat + Outcomes
• White Hat + Outcomes
• Use tools – TheTwitCleaner
• Twello
• Klout
• What do you use?

7. Advanced Twitter Tools
Exploration
• Scheduling
• Tracking
• Collaboration
• Content Discovery – Search
• Optimization
• Follower Management
• HootSuite, Buffer, Crowdbooster, bit.ly

8. Direct HR Applications & Benefits
• Internal Community
• Internal Communications
• Employee Empowerment – Bigups!
• Chances for coaching and contact
• Seeking Talent
• Evaluating Applicants

18. Thank You
kempedmonds.com
@kempedmonds
HootSuite.com
@HootKemp
HootSuite.com/careers