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Designing Enterprise Applications for 
Speed and Agility 
Charlie Merrow 
CEO – Merrow Sewing Machine Co. 
@Merrow_Machine 
Rod Butters 
President – Kenandy, Inc. 
@Rod_Butters
Safe Harbor 
Safe harbor statement under the Private Securities Litigation Reform Act of 1995: 
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of 
the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking 
statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service 
availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future 
operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of 
our services. 
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, 
new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or 
delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and 
acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and 
manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization 
and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our 
annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and 
others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. 
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be 
delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. 
Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
Merrow: A Case Study in Agility 
• Established in 1838 
Gunpowder 1838-1857 
Textile Mill 1848-1892 
Sewing Machines 1875-2014 
Branded Stitching, Apparel, Hardware, Thread 2012-2014 
•Today Merrow manages 6 brands in four product categories, 
with sales in 68 countries world wide
All on the Salesforce1 Platform! 
•Salesforce + Kenandy+ 10 other applications 
•The platform allows Merrow to quickly map new 
business processes to software 
•The management and execution of this work is not-technical. 
•Because of the technical foundation we quickly 
developed and invested in new businesses
An example 
• Merrow Domestic Mail Order Repair 
• Planned, Designed and prepped for over two months 
• New objects built, workflows added and automated – in less than one 
week. 
• Fully integrated with Opportunities, Sales Orders and Reporting
Meet our Salesforce Admin … 
• Matthew Cate 
– Brown University, BS & BA, Neuroscience & Art- 
Semiotics 
– Roger Williams University Law School, JD 
• At Merrow: 
– Admin for Kenandy & Sales Cloud 
– Workflows and new objects for new business ventures 
• Benefit of the platform 
– Translate understanding of the business process into 
working applications
Kenandy Cloud ERP Platform 
Field 
Service On-Prem ERP 
Order-to-Cash Procure-to-Pay Planning & Production Global Financials 
Reporting & 
Dashboard 
Wide-Body ObjectTM Data Model 
Multi-Tenant 
Infrastructure 
Analytics Scale & Security Multi-Language Open Integration 
Business Process 
Workflows 
Shared Metadata 
Customer 
Developed 
Applications HCM Shipping 
Document 
Generation 
Product 
Lifecycle 
Management 
SOAP REST 
External 
Integrations 
MES 
Shop Floor 
Control 
Business 
Configurator Intelligence 
Warehouse 
& Distribution 
Reporting & 
Dashboard 
Multi-Tenant 
Infrastructure 
Analytics Scale & Security Multi-Language Open Integration 
Business Process 
Workflows 
Shared Metadata 
Database App Server Messaging Tools 
Compute Storage Network Data Center
Why Replace current ERP? 
Percentage of firms that rated the following benefits as important in their firm’s decision to use SaaS 
75% 
71% 
69% 
68% 
67% 
63% 
62% 
70% 
Business agility 
Speed of implementation 
Faster delivery of new features 
Ability to focus resources on more important projects 
Support of business innovation 
Lower overall costs 
Collaboration with business partners 
Support of mobility 
Source: Forrsights Software Survey, 
Q4 2013 (1,417 Respondents)
Traditional vs Cloud ERP Implementations 
Min. Team – DBA, BI Team, Tech Report Consultant, Tech Consultant, 4 Bus Consultants, PM (8-11 people) 
Hardware 
Sizing 
Software 
Download 
Install 
Convert 
Data 
Define 
Requirements 
C 
R 
P 
Config 
#3 
C 
R 
P 
Configuration Config #2 UAT 
10-18 months for Phase 1 
Min. Team – SF Admin, Tech Consultant, Business Consultant, PM (3-4 people) 
Agile 
Build 
UAT 
C 
R 
P 
C 
R 
P 
Agile 
Build 
3-6 months 
Convert Data 
Requirements 
Train 
Traditional 
Cloud
Why Is Kenandy Different? 
Traditional ERP Kenandy 
Simple & Powerful 
• Consumer-like experience 
• One integrated system 
• Wide-body objects™ 
• Built-in social, mobile 
Complex & Limited 
• Hard to Use 
• Many separate applications 
• 25,000 – 65,000 tables 
• Bolt-on social, mobile 
Flexible & Fast 
• Fast, agile implementation 
• Always up-to-date 
• Configurable business processes 
• Built for rapid change 
Slow & Brittle 
• Slow to implement 
• Painful to upgrade 
• Hard-coded business processes 
• Change breaks processes
Architected for Agility 
Elastic Cloud 
Infrastructure 
• Scalable 
• Secure 
Wide-Body 
Objects 
Dashboard 
s 
Reports 
Formulas Workflow 
Social 
Mobile 
• Change once, 
change everywhere 
• Clicks, not code 
• Upgrade with ease
Bring the Business Logic to the Wide-Body Object 
Wide-Body 
Sales Order 
Object 
Dimensionality 
& Volume 
Substitutes & 
Blocks 
Load 
Optimization & 
Consolidation 
Pricing Tiers & 
Promotions 
New Product 
Allocations 
Credit Check
Planning, Production, Distribution In A Traditional ERP 
• Brittle business process in module-to-module communication 
• Data scattered across many tables with different representations 
• User experience crosses many module screens 
Planning 
Module 
Demand 
Forecast 
Installed Base 
Module 
Product 
Warranty 
Device 
Repair 
Record 
Installed 
Base 
WMS Module 
Transactions 
Material Ship 
Pick 
Material Pick 
In Transit 
Freight 
Inventory Module 
Inventory 
Transactions 
Inventory 
Material 
Supply 
Material 
Demand 
Lot Serial 
Genealogy 
WIP Supply 
Receiving 
Supply 
Soft 
Allocations 
WIP 
Transactions 
Receipt 
Transactions 
In Transit 
Supply
Wide Body Objects for End-to-End Processes 
SKIDs To Be SKIDs Actual SKIDs History 
Plan Supplier Lots Work Order Pallet Lot Destination
The Benefits Of Elasticity: Anytime Processing 
• Traditional ERPs 
• By Day: Transaction Machines 
• By Night: Batch processes for analysis and planning 
• Requires complex after hours batch processing 
• Kenandy on Force.com 
• Everything ALL the Time!! No outage window! 
• MRP and transactions can run concurrently 
• Run process automation any time! No more batch! 
• Real-time access to information!
Point And Click Agile Innovation Cycle 
EVALUATE 
• Reports 
• Dashboards 
CREATE 
• Objects 
• Processes 
• Screens
Designing Enterprise Applications for Speed and Agility

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Designing Enterprise Applications for Speed and Agility

  • 1. Designing Enterprise Applications for Speed and Agility Charlie Merrow CEO – Merrow Sewing Machine Co. @Merrow_Machine Rod Butters President – Kenandy, Inc. @Rod_Butters
  • 2. Safe Harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
  • 3. Merrow: A Case Study in Agility • Established in 1838 Gunpowder 1838-1857 Textile Mill 1848-1892 Sewing Machines 1875-2014 Branded Stitching, Apparel, Hardware, Thread 2012-2014 •Today Merrow manages 6 brands in four product categories, with sales in 68 countries world wide
  • 4.
  • 5.
  • 6. All on the Salesforce1 Platform! •Salesforce + Kenandy+ 10 other applications •The platform allows Merrow to quickly map new business processes to software •The management and execution of this work is not-technical. •Because of the technical foundation we quickly developed and invested in new businesses
  • 7.
  • 8. An example • Merrow Domestic Mail Order Repair • Planned, Designed and prepped for over two months • New objects built, workflows added and automated – in less than one week. • Fully integrated with Opportunities, Sales Orders and Reporting
  • 9. Meet our Salesforce Admin … • Matthew Cate – Brown University, BS & BA, Neuroscience & Art- Semiotics – Roger Williams University Law School, JD • At Merrow: – Admin for Kenandy & Sales Cloud – Workflows and new objects for new business ventures • Benefit of the platform – Translate understanding of the business process into working applications
  • 10. Kenandy Cloud ERP Platform Field Service On-Prem ERP Order-to-Cash Procure-to-Pay Planning & Production Global Financials Reporting & Dashboard Wide-Body ObjectTM Data Model Multi-Tenant Infrastructure Analytics Scale & Security Multi-Language Open Integration Business Process Workflows Shared Metadata Customer Developed Applications HCM Shipping Document Generation Product Lifecycle Management SOAP REST External Integrations MES Shop Floor Control Business Configurator Intelligence Warehouse & Distribution Reporting & Dashboard Multi-Tenant Infrastructure Analytics Scale & Security Multi-Language Open Integration Business Process Workflows Shared Metadata Database App Server Messaging Tools Compute Storage Network Data Center
  • 11. Why Replace current ERP? Percentage of firms that rated the following benefits as important in their firm’s decision to use SaaS 75% 71% 69% 68% 67% 63% 62% 70% Business agility Speed of implementation Faster delivery of new features Ability to focus resources on more important projects Support of business innovation Lower overall costs Collaboration with business partners Support of mobility Source: Forrsights Software Survey, Q4 2013 (1,417 Respondents)
  • 12. Traditional vs Cloud ERP Implementations Min. Team – DBA, BI Team, Tech Report Consultant, Tech Consultant, 4 Bus Consultants, PM (8-11 people) Hardware Sizing Software Download Install Convert Data Define Requirements C R P Config #3 C R P Configuration Config #2 UAT 10-18 months for Phase 1 Min. Team – SF Admin, Tech Consultant, Business Consultant, PM (3-4 people) Agile Build UAT C R P C R P Agile Build 3-6 months Convert Data Requirements Train Traditional Cloud
  • 13. Why Is Kenandy Different? Traditional ERP Kenandy Simple & Powerful • Consumer-like experience • One integrated system • Wide-body objects™ • Built-in social, mobile Complex & Limited • Hard to Use • Many separate applications • 25,000 – 65,000 tables • Bolt-on social, mobile Flexible & Fast • Fast, agile implementation • Always up-to-date • Configurable business processes • Built for rapid change Slow & Brittle • Slow to implement • Painful to upgrade • Hard-coded business processes • Change breaks processes
  • 14. Architected for Agility Elastic Cloud Infrastructure • Scalable • Secure Wide-Body Objects Dashboard s Reports Formulas Workflow Social Mobile • Change once, change everywhere • Clicks, not code • Upgrade with ease
  • 15. Bring the Business Logic to the Wide-Body Object Wide-Body Sales Order Object Dimensionality & Volume Substitutes & Blocks Load Optimization & Consolidation Pricing Tiers & Promotions New Product Allocations Credit Check
  • 16. Planning, Production, Distribution In A Traditional ERP • Brittle business process in module-to-module communication • Data scattered across many tables with different representations • User experience crosses many module screens Planning Module Demand Forecast Installed Base Module Product Warranty Device Repair Record Installed Base WMS Module Transactions Material Ship Pick Material Pick In Transit Freight Inventory Module Inventory Transactions Inventory Material Supply Material Demand Lot Serial Genealogy WIP Supply Receiving Supply Soft Allocations WIP Transactions Receipt Transactions In Transit Supply
  • 17. Wide Body Objects for End-to-End Processes SKIDs To Be SKIDs Actual SKIDs History Plan Supplier Lots Work Order Pallet Lot Destination
  • 18. The Benefits Of Elasticity: Anytime Processing • Traditional ERPs • By Day: Transaction Machines • By Night: Batch processes for analysis and planning • Requires complex after hours batch processing • Kenandy on Force.com • Everything ALL the Time!! No outage window! • MRP and transactions can run concurrently • Run process automation any time! No more batch! • Real-time access to information!
  • 19. Point And Click Agile Innovation Cycle EVALUATE • Reports • Dashboards CREATE • Objects • Processes • Screens

Notas del editor

  1. Key Takeaway: We are a publicly traded company. Please make your buying decisions only on the products commercially available from Salesforce.com. Talk Track: Before I begin, just a quick note that when considering future developments, whether by us or with any other solution provider, you should always base your purchasing decisions on what is currently available.
  2. Red needs to be taken out Need to add trade Kenandy is built 100% natively on the Salesforce1 Platform. Strategic partnership working hand in hand with the SFDC technology development team. Exploit the platform for Real Time reporting/dashboards, workflow, collaboration We focus on the development of the applications Open API with SOAP/REST – ease of integration. 3M application on the APP exchange