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Similar a Using social media to enhance your personal brand and network
Similar a Using social media to enhance your personal brand and network (20)
Using social media to enhance your personal brand and network
- 1. Using Social Media to Enhance Your Personal Brand, Improve Your Networkingand Identify Opportunities Kendra Wilburn and Kelly Harper Cooperative Education Coordinators Cincinnati State
- 2. Networking in a Social Media World
- 3. Do You Pass the Social Media Recruitment Test? And a person’s social media footprint gives employers (and others) the best insight into your passions, interests, communication styles, work habits, work/life balance and all sorts of other valuable information. Boris Epstein – Mashable “The Social Media Guide”
- 5. LinkedIn – What It’s Not “LinkedIn is not a replacement for your networking efforts, but a tool for facilitating your networking strategy.” Jason Alba – I’m on LinkedIn – Now What??? http://www.happyabout.info/linkedinhelp.php
- 6. Why People Use LinkedIn Professionals Develop professional brand Search for potential co-op employer/educators Determine job titles and positions of prospects Job Seekers Find new leads and opportunities Network into a company To establish a presence and hopefully be found by a recruiter.
- 7. Why People Use LinkedIn Recruiters & Hiring Managers Find prospects for open positions Develop rich networks of prospective candidates. Entrepreneurs Develop an online presence Establish a brand Meet other entrepreneurs or potential business partners, investors, customers etc. Market research Publicity
- 9. Your LinkedIn Profile – The Foundation Differentiate yourself with a descriptive Personal “Tag Line” Visible every place your name shows up on LinkedIn Add links to your company website, personal website, blog, Twitter, etc. Career Coach = meh
- 11. Benefits of LinkedIn Ability to be known Participating in an email forum, commenting on blogs, participating in answers The ways you participate – including netiquette – determine your personal brand. Contribute in a positive way and you will develop a good reputation. Ability to be found Recruiters spend a lot of time on LinkedIn searching for potential candidates. Never hurts to advertise your own strengths and skills.
- 12. Benefits of LinkedIn Ability to find others Network big enough “around 60 contacts” Sufficient reach to find what you are looking for. Opportunity to learn & share LinkedIn Answers excellent tool! http://www.linkedin.com/answers?trk=hb_tab_ayn Ability to connect with group members http://www.linkedin.com/home?myGroups=&trk=hb_side_grps Opportunity to show you are plugged in to current technology.
- 13. Limitations of LinkedIn Not a full-fledged social environment Does not represent your entire network Does not give you full control of your relationships Does not allow you to control or change any information on your contacts Salesforce.com, GoldMine, and ACT! Can not store relationship information about your contacts Doesn’t provide much privacy Closed communication system
- 14. Making It Work - Get “Connected” Determine the best connecting strategy for you Closed/know personally Open/connect with anyone How to find/invite contacts Using their email address – invite someone to connect Upload contacts from Outlook using the Find Contacts Wizard Invite former colleagues Keep in mind: ~ 3,000 invitation limit 5 IDK’s will restrict your account Always write personal invitations Invite Open Networkers/Super Connectors to increase connections LION Top Linked (www.toplinked.com)
- 15. Making It Work - Get “Connected” Contacting within LinkedIn InMail Introduction Request Invite to connect directly Contact via Group (more later)
- 16. Your LinkedIn Profile – The Foundation Opportunity to communicate your Personal Brand! Make a good first impression – spelling, grammar, appearance, etc. Establish professional on-line identity Create a hub for your on-line presence Take control of your on-line identity Enhance search engine results – strengthen your brand Add a Picture
- 17. Your LinkedIn Profile – The Foundation Set Profile to “Public” Public Profiles are indexed by search engines such as Yahoo & Google Create a “personalized URL” Add to email signature and business cards Include in comments on Blogs, discussion boards, online Forums 2nd Google result for “Jennifer McClure”
- 18. Your LinkedIn Profile – The Foundation Summary section = your “elevator pitch” Who you are/what you do Use a narrative style One to two short paragraphs MAX Specialties Section Include areas of expertise Use keywords
- 22. Search Results
- 24. Engage
Notas del editor
- Take Away from Today’s Discussion:Value of Social Media in today’s NetworkingOverview of Various Social Media OutletsCreating Your Brand – Enhancing Your ProfileEffectively Growing Your Network
- On Linked IN:Has genuine recommendations from peers, managers and colleagues2. Has the more complete profile3. Is a member of more groups pertaining to their respective field4. Has a picture5. Lists interests, hobbies and other information related to their life outside of work6. Participates and highlights their involvement in non-paid projects related to their field (open-source, community, volunteer, conference)7. Updates their status more often8. Asks and answers more questions9. Links to their employer, blog and other projects of interest10. Has the larger networkBlogsHas interesting things to say about their respective profession and industry2. Provides glimpses into their life outside of work – family, friends, hobbies, etc.3. Does not bad-mouth their current or previous employer4. Provides links to their other social networking profiles5. Includes a link to their current resume6. Updates with new posts regularly7. Keeps it non-controversial – minimal discussion of sex, politics, religion and other such controversial topics.8. Is more genuine and honest9. Has a blogroll with link to other interesting blogsFacebookRespects the overlap between their personal and professional lives2. Updates often3. Posts pictures of friends and family but keeps them pg-134. Keeps it non-controversial – doesn’t take extreme positions on sex, drugs, religion, politics or other topics that could cause an employer to be wary of hiring5. Is a member of groups relevant to their professionOn TwitterTweets often (between 2-10 times per day is considered reasonable)2. Has a healthy followers/following ratio3. Has the biggest network4. Keeps a healthy balance between personal and professional tweets5. Doesn’t just update, but also responds to others and generally seems to get Twitter
- Linkedin is a web service where you can find others who you should connect with, so that they can add value to you, or you can add value to them, or just because adding each other to your networks seems to make a lot of sense.In otherwords, it is a tool to expand your network, allowing your network to grow wider or deeper.
- LinkedIn Groups is your destination to find and join communities of professionals based on common interest, experience, affiliation, and goals. Stay in touch with organizations, schools, and companies that you are and were a part of, network with professionals with similar interests and goals, and collaborate in a professional community online.
- How to Find a Group:Step 1: Go to the Groups Tab in LinkedIn.Step 2: Click on Tab Search for Groups Step 3: In the Keyword Search type CEIA - Our group should show up in the list.Step 4: Click on Join this Group.