Cassie Roberts' Presentation at the Colorado Association of Fairs Conference.

1. SOCIAL MEDIA
LAPTOP LAB
CASSIE ROBERTS
SAFFIRE EVENTS

2. BIO
• Received BS Public
Relations, & Masters
Sport Management,
The University of
Cassie Roberts
Manager, Sales & Texas
Partnership
• United States
Olympic Committee
• Rodeo Austin

3. WHY SOCIAL NETWORKING?
Traditional Networking Model
Local Radio Ad:
5,000 people/
Local TV Ad commercial
Campaign: 200,000
people/commercial Print: Varies
based on
Send
*Based on midsized market

4. WHY SOCIAL NETWORKING?
Social Networking Model
ME: 1 My Friends’
My Friends:
130 - 500+ Friends
250,000+

5. WHICH SITES DO I USE?

6. GOALS
• Understand which social media outlets
to use to get the most ―bang for the
buck‖
• Become more comfortable with
posting to your social media accounts
and beyond
• Learn easy ways to keep up with your
accounts, even in the off season

7. REAL-TIME MARKETING TOOLS
If you have a smart phone,
you can post from
your event grounds.
There’s an app for that.

8. THE POWER OF FACEBOOK
• Coca-Cola has reported that Facebook
fans are 2 times as likely to consume & 10
times more likely to purchase than non-
fans.
• How many of you have a Facebook page?
• Do you have a mobile version?

9. Facebook • Create an account

10. Facebook

11. • Quick Tips
– How to switch between your fair account
and your personal account with one app
Facebook
– Adding & tagging photos
– Cover photo & profile picture—appears
throughout your page
– Tagging in status updates
– Adding a location/checking in

12. Facebook

13. • Practice updating your status:
– This weekend, we’re visiting friends from
fairs across the state at the @Colorado
Facebook
Association of Fairs and Shows annual
convention! Get ready for an even better fair
next year!
– @Saffire Events is teaching us fun facts
about social media at the @Colorado
Association of Fairs & Shows Convention!
Did you know that there are over 1 billion
active Facebook users?.

14. TWITTER
• eMarketer reports that most Twitter
followers are more likely to purchase
from brands they follow.

15. Twitter

16. Twitter • ANDROID – App options

17. Twitter • ANDROID – Plume for Twitter

18. Twitter • IPHONE – App options

19. Twitter • IPHONE option 1 – Twitter app

20. Twitter • IPHONE option 2 – Buffer app

21. • Quick Tips
– URL Shortening
– Hashtag (how to add one, how to search
for one)
Twitter
– @ Reply or @ Tagging
– Adding a photo/location

22. • Tweet options
– (Take a picture of your friend next to
you._ Tweet: We just met (name) from
(event twitter handle) at the #CAFS
Twitter
conference!
– Poll: What fair food do you miss most
throughout the year?
– Link: Missing us at the fair? Check out
our photos from last year at (insert
shortened URL here)
• Use this option only if you have a mobile
website

23. PINTEREST
Experian reports that Pinterest had 21.5
million visits the last week of January,
which is 30 times the number of visitors
over July 2011.

24. Pinterest

25. Pinterest • Pick a way to connect

26. • Once you’ve joined, or if you already
have an account…search for Saffire
Events
PINTEREST

27. • Quick Tips
– Create a pin!
PINTEREST
• From any photo
• From any photo on the web
– Create boards

28. Pinterest

29. Which Outlets Do I Use? • 98 out of 100 of AdAge’s Top 100
advertisers have run campaigns on
YouTube

30. YouTube • SaffireStudio

31. • Uploading videos from your mobile
phone
YouTube

32. • Quick Tips
– Sign In
• New to YouTube? Create an account!
YouTube
– Create a channel
• Call it your event name
– Start adding videos!
• Phone
• Web

34. Hootsuite • Mobile Version

35. Need more help?
• The team at Saffire Events can help
you with your Social Media!
– Webinars
– The Dirt
– Our social media
• Email info@saffireevents.com for
more information.