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INTEGRATING INVESTOR RELATIONS INTERNALLY Case Study, Concepts, and Debatable Ideas Kenny Ong CNI Holdings Berhad www.myCNI.com.my www.OOBEY.com
About: CNI ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.myCNI.com.my www.OOBEY.com
IR and its problems Overview of Corporate Communications and Investor Relations problems www.myCNI.com.my www.OOBEY.com
How to please Investors (the Dilbert version) © 1998 United Feature Syndicate, Inc.
How to please Investors (the Dilbert version) ,[object Object],[object Object],[object Object],Ironically and Unfortunately, the above prescription is true in real life… www.myCNI.com.my www.OOBEY.com
Why is UMW favored by Analysts? ,[object Object],[object Object],[object Object]
Challenges of Investor Relations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.myCNI.com.my www.OOBEY.com
IR problems ,[object Object],[object Object],www.myCNI.com.my www.OOBEY.com
Why integrate IR internally? The unseen effects of Internal Matters on external Investor Relations www.myCNI.com.my www.OOBEY.com
Principles of Investor Relations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.myCNI.com.my www.OOBEY.com
Types of Investors (1/2) ,[object Object],Fund Managers Corporations Sovereign Funds VCs NGOs Non-Profit Org Financial (Loans) JV Partners M&A Social VCs Holding Co. HQ (MNC) Gov. VCs Supply Chain Gov. Partnership PFI Competitors Franchisees www.myCNI.com.my www.OOBEY.com
Types of Investors (2/2) ,[object Object],Investor-Shareholders Employee-Shareholders Management-Shareholders Customer-Shareholders Distributor-Shareholders Distributor-Entrepreneurs www.myCNI.com.my www.OOBEY.com
Why do they Invest? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.myCNI.com.my www.OOBEY.com
How do Investors get their ‘INFO’? (1/2) Institutional Gov./Politics Customers Suppliers Economics AGM Market Research Internet* Annual Report Media Analysts Fund Managers Due Diligence NGOs Newsletter Spokespersons www.myCNI.com.my www.OOBEY.com
How do Investors get their ‘INFO’? (1/2) Institutional Gov./Politics Customers Suppliers Economics AGM Market Research Internet Annual Report Media Analysts Fund Managers Due Diligence NGOs Newsletter Spokespersons www.myCNI.com.my www.OOBEY.com
How do Investors get their ‘INFO’? (2/2) Retail Gov./ Politics Customers Public Events Economics AGM Ads Internet* Annual Report Media Analysts Fund Managers Relatives Friends Pasar Malam Employees Employee Bloggers Mgmt Actions Newsletter www.myCNI.com.my www.OOBEY.com
How do Investors get their ‘INFO’? (2/2) Retail Gov./ Politics Customers Public Events Economics AGM Ads Internet Annual Report Media Analysts Fund Managers Relatives Friends Pasar Malam Employees Employee Bloggers Mgmt Actions Newsletter www.myCNI.com.my www.OOBEY.com
How  not  to talk to Retail Investors ,[object Object],Civil Aeronautics Board, 1977
How  not  to talk to Retail Investors ,[object Object],“ I forbid United Airlines to fly between San Diego and San Antonio”
What topics interest Investors? www.myCNI.com.my www.OOBEY.com   Acquisition  target Layoffs Cost Cutting New  Mgmt Treatment  of Profits Consistency Ecology Economics Politics Strategy  Alignment CSR- related Crisis Topics?
What topics interest Investors? www.myCNI.com.my www.OOBEY.com   Acquisition  target Layoffs Cost Cutting New  Mgmt Treatment  of Profits Consistency Ecology Economics Politics Strategy  Alignment CSR- related Crisis Topics?
What Events impact Investors? www.myCNI.com.my www.OOBEY.com   Politics Financial  Announcements Shareholding changes Structure Accidents Economic Crisis Competitor Moves M&A New  Plans Share- drop Events?
What Events impact Investors? www.myCNI.com.my www.OOBEY.com   Politics Financial  Announcements Shareholding changes Structure Accidents Economic Crisis Competitor Moves M&A New  Plans Share- drop Events?
How to integrate IR internally The unseen effects of Internal Matters on external Investor Relations www.myCNI.com.my www.OOBEY.com
What to Integrate? www.myCNI.com.my www.OOBEY.com   1. Aligning Organization To the Culture 2. Integrating  External & Internal  actions 3. Alignment and Consistency  to the Strategy 4. Long-term  Relationship Building  efforts
Principles of Investor Relations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.myCNI.com.my www.OOBEY.com
Integrating IR internally Culture Importance of I.R. Investor Relations Principles www.myCNI.com.my www.OOBEY.com   Structure Resources Leadership Person
Alignment: Framework ,[object Object],[object Object],[object Object],[object Object],[object Object],Culture www.myCNI.com.my www.OOBEY.com
The 6 Sins of Greenwashing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Study by: TerraChoice, December 2007
Alignment: Framework ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.myCNI.com.my www.OOBEY.com   Structure
Alignment: Framework ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.myCNI.com.my www.OOBEY.com   Leadership
Alignment: Framework ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.myCNI.com.my www.OOBEY.com   Person
Alignment: Framework ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.myCNI.com.my www.OOBEY.com   Resources
Integrating IR internally Culture Importance of I.R. Investor Relations Principles www.myCNI.com.my www.OOBEY.com   Structure Resources Leadership Person
Integrating Internal/External Communications Internal External Mgmt Distributors Suppliers Proactive Reactive Proactive Reactive COMM Tools COMM Tools www.myCNI.com.my www.OOBEY.com   Employees Associations Universities NGOs Investors Media Government Public Authorities
Integrating Internal/External Internal External Feed Feed www.myCNI.com.my www.OOBEY.com
Integrating Internal/External ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.myCNI.com.my www.OOBEY.com
Integrating Internal/External ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.myCNI.com.my www.OOBEY.com
Alignment & Consistency ,[object Object],www.myCNI.com.my www.OOBEY.com
Alignment & Consistency ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],"They are the most innovative" "Constantly renewing and creative" "Always on the leading edge" "A great deal!" Excellent/attractive price Minimal acquisition cost and hassle Lowest overall cost of ownership "A no-hassles firm" Convenience and speed Reliable product and service Product Leadership Operational Excellence Customer Intimacy www.myCNI.com.my www.OOBEY.com
Alignment & Consistency: Market Disciplines Operational Excellence (low cost producer) Ref:  The Discipline of Market Leaders , Michael Treacy & Fred Wiersema; 1995 Product Leadership (best product) Customer Intimacy (best total solution) www.myCNI.com.my www.OOBEY.com
The McPlaybook* ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],*Adapted from: Businessweek , Februrary 5 th  2007 www.myCNI.com.my www.OOBEY.com
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Alignment & Consistency: Disciplines, Priorities, and KPIs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.myCNI.com.my www.OOBEY.com
[object Object],[object Object],[object Object],[object Object],[object Object],Alignment & Consistency: Market Disciplines www.myCNI.com.my www.OOBEY.com
Alignment & Consistency: Market Disciplines ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.myCNI.com.my www.OOBEY.com
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Alignment & Consistency: Market Disciplines www.myCNI.com.my www.OOBEY.com
Alignment & Consistency: Market Disciplines Operational Excellence (low cost producer) Ref:  The Discipline of Market Leaders , Michael Treacy & Fred Wiersema; 1995 Product Leadership (best product) Customer Intimacy (best total solution) www.myCNI.com.my www.OOBEY.com
Alignment & Consistency: Market Disciplines Operational Excellence (low cost producer) Ref:  The Discipline of Market Leaders , Michael Treacy & Fred Wiersema; 1995 Product Leadership (best product) Customer Intimacy (best total solution) www.myCNI.com.my www.OOBEY.com
Summary www.myCNI.com.my www.OOBEY.com
Challenges of Investor Relations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.myCNI.com.my www.OOBEY.com
Principles of Investor Relations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.myCNI.com.my www.OOBEY.com
How do Investors get their ‘INFO’? (1/2) Institutional Gov./Politics Customers Suppliers Economics AGM Market Research Internet Annual Report Media Analysts Fund Managers Due Diligence NGOs Newsletter Spokespersons www.myCNI.com.my www.OOBEY.com
How do Investors get their ‘INFO’? (2/2) Retail Gov./ Politics Customers Public Events Economics AGM Ads Internet Annual Report Media Analysts Fund Managers Relatives Friends Pasar Malam Employees Employee Bloggers Mgmt Actions Newsletter www.myCNI.com.my www.OOBEY.com
What topics interest Investors? www.myCNI.com.my www.OOBEY.com   Acquisition  target Layoffs Cost Cutting New  Mgmt Treatment  of Profits Consistency Ecology Economics Politics Strategy  Alignment CSR- related Crisis Topics?
What Events impact Investors? www.myCNI.com.my www.OOBEY.com   Politics Financial  Announcements Shareholding changes Structure Accidents Economic Crisis Competitor Moves M&A New  Plans Share- drop Events?
What to Integrate? www.myCNI.com.my www.OOBEY.com   1. Aligning Organization To the Culture 2. Integrating  External & Internal  actions 3. Alignment and Consistency  to the Strategy 4. Long-term  Relationship Building  efforts
Don’t forget… ,[object Object],www.myCNI.com.my www.OOBEY.com
Thank You.  soft copy of slides:   http://totallyunrelatedrandomanddebatable.blogspot.com/

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Integrating Investor Relations Internally - ABF Investor Relations Conference

  • 1. INTEGRATING INVESTOR RELATIONS INTERNALLY Case Study, Concepts, and Debatable Ideas Kenny Ong CNI Holdings Berhad www.myCNI.com.my www.OOBEY.com
  • 2.
  • 3. IR and its problems Overview of Corporate Communications and Investor Relations problems www.myCNI.com.my www.OOBEY.com
  • 4. How to please Investors (the Dilbert version) © 1998 United Feature Syndicate, Inc.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9. Why integrate IR internally? The unseen effects of Internal Matters on external Investor Relations www.myCNI.com.my www.OOBEY.com
  • 10.
  • 11.
  • 12.
  • 13.
  • 14. How do Investors get their ‘INFO’? (1/2) Institutional Gov./Politics Customers Suppliers Economics AGM Market Research Internet* Annual Report Media Analysts Fund Managers Due Diligence NGOs Newsletter Spokespersons www.myCNI.com.my www.OOBEY.com
  • 15. How do Investors get their ‘INFO’? (1/2) Institutional Gov./Politics Customers Suppliers Economics AGM Market Research Internet Annual Report Media Analysts Fund Managers Due Diligence NGOs Newsletter Spokespersons www.myCNI.com.my www.OOBEY.com
  • 16. How do Investors get their ‘INFO’? (2/2) Retail Gov./ Politics Customers Public Events Economics AGM Ads Internet* Annual Report Media Analysts Fund Managers Relatives Friends Pasar Malam Employees Employee Bloggers Mgmt Actions Newsletter www.myCNI.com.my www.OOBEY.com
  • 17. How do Investors get their ‘INFO’? (2/2) Retail Gov./ Politics Customers Public Events Economics AGM Ads Internet Annual Report Media Analysts Fund Managers Relatives Friends Pasar Malam Employees Employee Bloggers Mgmt Actions Newsletter www.myCNI.com.my www.OOBEY.com
  • 18.
  • 19.
  • 20. What topics interest Investors? www.myCNI.com.my www.OOBEY.com Acquisition target Layoffs Cost Cutting New Mgmt Treatment of Profits Consistency Ecology Economics Politics Strategy Alignment CSR- related Crisis Topics?
  • 21. What topics interest Investors? www.myCNI.com.my www.OOBEY.com Acquisition target Layoffs Cost Cutting New Mgmt Treatment of Profits Consistency Ecology Economics Politics Strategy Alignment CSR- related Crisis Topics?
  • 22. What Events impact Investors? www.myCNI.com.my www.OOBEY.com Politics Financial Announcements Shareholding changes Structure Accidents Economic Crisis Competitor Moves M&A New Plans Share- drop Events?
  • 23. What Events impact Investors? www.myCNI.com.my www.OOBEY.com Politics Financial Announcements Shareholding changes Structure Accidents Economic Crisis Competitor Moves M&A New Plans Share- drop Events?
  • 24. How to integrate IR internally The unseen effects of Internal Matters on external Investor Relations www.myCNI.com.my www.OOBEY.com
  • 25. What to Integrate? www.myCNI.com.my www.OOBEY.com 1. Aligning Organization To the Culture 2. Integrating External & Internal actions 3. Alignment and Consistency to the Strategy 4. Long-term Relationship Building efforts
  • 26.
  • 27. Integrating IR internally Culture Importance of I.R. Investor Relations Principles www.myCNI.com.my www.OOBEY.com Structure Resources Leadership Person
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34. Integrating IR internally Culture Importance of I.R. Investor Relations Principles www.myCNI.com.my www.OOBEY.com Structure Resources Leadership Person
  • 35. Integrating Internal/External Communications Internal External Mgmt Distributors Suppliers Proactive Reactive Proactive Reactive COMM Tools COMM Tools www.myCNI.com.my www.OOBEY.com Employees Associations Universities NGOs Investors Media Government Public Authorities
  • 36. Integrating Internal/External Internal External Feed Feed www.myCNI.com.my www.OOBEY.com
  • 37.
  • 38.
  • 39.
  • 40.
  • 41. Alignment & Consistency: Market Disciplines Operational Excellence (low cost producer) Ref: The Discipline of Market Leaders , Michael Treacy & Fred Wiersema; 1995 Product Leadership (best product) Customer Intimacy (best total solution) www.myCNI.com.my www.OOBEY.com
  • 42.
  • 43.
  • 44.
  • 45.
  • 46.
  • 47. Alignment & Consistency: Market Disciplines Operational Excellence (low cost producer) Ref: The Discipline of Market Leaders , Michael Treacy & Fred Wiersema; 1995 Product Leadership (best product) Customer Intimacy (best total solution) www.myCNI.com.my www.OOBEY.com
  • 48. Alignment & Consistency: Market Disciplines Operational Excellence (low cost producer) Ref: The Discipline of Market Leaders , Michael Treacy & Fred Wiersema; 1995 Product Leadership (best product) Customer Intimacy (best total solution) www.myCNI.com.my www.OOBEY.com
  • 50.
  • 51.
  • 52. How do Investors get their ‘INFO’? (1/2) Institutional Gov./Politics Customers Suppliers Economics AGM Market Research Internet Annual Report Media Analysts Fund Managers Due Diligence NGOs Newsletter Spokespersons www.myCNI.com.my www.OOBEY.com
  • 53. How do Investors get their ‘INFO’? (2/2) Retail Gov./ Politics Customers Public Events Economics AGM Ads Internet Annual Report Media Analysts Fund Managers Relatives Friends Pasar Malam Employees Employee Bloggers Mgmt Actions Newsletter www.myCNI.com.my www.OOBEY.com
  • 54. What topics interest Investors? www.myCNI.com.my www.OOBEY.com Acquisition target Layoffs Cost Cutting New Mgmt Treatment of Profits Consistency Ecology Economics Politics Strategy Alignment CSR- related Crisis Topics?
  • 55. What Events impact Investors? www.myCNI.com.my www.OOBEY.com Politics Financial Announcements Shareholding changes Structure Accidents Economic Crisis Competitor Moves M&A New Plans Share- drop Events?
  • 56. What to Integrate? www.myCNI.com.my www.OOBEY.com 1. Aligning Organization To the Culture 2. Integrating External & Internal actions 3. Alignment and Consistency to the Strategy 4. Long-term Relationship Building efforts
  • 57.
  • 58. Thank You. soft copy of slides: http://totallyunrelatedrandomanddebatable.blogspot.com/