What Is Your Website Scenario (PDF)

What Is Your Scenario?
Guidebook for Partners

The Evolution of the Cloud-first Headless CMS Is Here

The Evolution of the Cloud-first Headless CMS Is Here
Wanna Know More?

We get many questions from customers who want to know what
types of projects are the best fit for Kentico Cloud.
The short answer is you can use it for any website or mobile app
that benefits from a headless CMS approach.
However, there’s more you should know, and that’s why we wrote
more detailed guidelines.
Next

In this guidebook, you can find a reference list of various scenarios.
The stars represent how Kentico Cloud fits the given scenario. We
also provide a comparison with Kentico EMS, our traditional CMS.
As Kentico Cloud continues to mature, we will update these
guidelines.
Next

Typical Scenarios Overview
Overview
Common Website Scenarios
Empowering Marketers
Multi-channel Publishing
Scenarios beyond Content Management
and Publishing
Other Specialized Scenarios

Common Website Scenarios
Overview > Common Website Scenarios
Content-Oriented Microsite or Brochure Website
Single Page Application with Heavy Use of
JavaScript Frameworks That Requires...
Website with a Complex Content
Governance Process
Website in Multiple Languages
Blog Static Websites with Content Managed by a CMS
Websites and Applications on Any Platform

Content-Oriented Microsite or Brochure Website
Kentico Cloud provides content management functionality and a super-fast API that can be used to
display the content on any website. You can take your static HTML prototype and convert it into a
dynamic website step by step by simply removing static parts with dynamic content retrieved from
the headless CMS. Moreover, Kentico Cloud is provided as a cloud service, so no CMS installation is
required, and you can use any technology stack to run the website.
Kentico EMS provides all the functionality you need to build a microsite or brochure website. You can
install it on-premise or in the cloud, but you need to take care of the CMS. The presentation is coupled
with the CMS, so you need to use .NET.
Overview > Common Website Scenarios > Content-Oriented Microsite or Brochure Website
Next scenario >
Kentico Cloud fits given scenario: Is This Your Cloud Scenario?

Single Page Application with Heavy Use of JavaScript Frameworks That
Requires a High Level of Control over HTML Code
Kentico Cloud allows you to retrieve content using its super-fast REST API in your JavaScript code
and display it as you need. Since it’s a headless CMS, you have absolute control over your HTML and
JavaScript code.
Kentico EMS allows you to build single page applications using its REST API. However, it misses the
flexibility and ease of deployment provided by Kentico Cloud, and you may not be able to benefit
from its advanced functionality.
< Previous scenario Next scenario >
Overview > Common Website Scenarios > Single Page Application with Heavy Use of JavaScript...

Website with a Complex Content Governance Process
Kentico Cloud provides a basic collaborative workflow with version history (revisions). A role-based
access control will be introduced during January 2017. The workflow functionality will evolve for
more complex scenarios in the future.
Kentico EMS comes with a powerful workflow functionality including a drag-and-drop visual
workflow designer, complex conditions, and custom steps that enable an easy integration with
external services, such as translation management solutions. It also provides highly customizable
access control.
Overview > Common Website Scenarios > Website with a Complex Content Governance Process

Website in Multiple Languages
Kentico Cloud currently doesn’t provide any specific functionality for the management of content in
multiple languages. We will introduce native support for multiple languages during 2017. In the
meantime, you can use taxonomy to mark language versions of the content.
Kentico EMS allows you to manage content in any number of languages, edit it side-by-side and use
a fall-back mechanism to display content in a default language if the content is not translated. You
can also export the content into XLIFF format, send it for translation through a translation
management service, and import it back.
Overview > Common Website Scenarios > Website in Multiple Languages

Blog
Kentico Cloud allows you to create a blog site with a completely custom look and feel.
Since it’s provided as a cloud service, you don’t have to install the CMS, and you only take care of
your blog code.
Kentico EMS provides everything you need to run a blog site. However, it may be overkill for simple
blog sites.
Overview > Common Website Scenarios > Blog

Static Websites with Content Managed by a CMS
Static websites are regaining popularity due to the growing use of front-end development
frameworks as well as performance and security needs.
You can use Kentico Cloud to manage the content and then generate static pages using a custom
script. Or you can enhance static pages with content provided dynamically through Kentico Cloud
API, using simple JavaScript code. You can also use Kentico Engage for tracking customer
engagement on static websites.
While Kentico EMS allows you to build static websites, you won’t be able to leverage most of its
advanced functionality as it’s tightly connected to its presentation layer.
Overview > Common Website Scenarios > Static Websites with Content Managed by a CMS

Websites and Applications on Any Platform
Kentico Cloud was built as an API-first service which means it can be used on any platform.
While you can publish Kentico EMS content using its REST API on any platform, you may not be able
to leverage all its capabilities outside the .NET website.
Overview > Common Website Scenarios > Websites and Applications on Any Platform
< Previous scenario

Empowering Marketers
Overview > Empowering Marketers
Websites Managed by Marketers with Very Limited
Developer Assistance
Website with Advanced Online Marketing
Functionality
Tracking Customer Behavior and Personalization
of the Customer Experience

Websites Managed by Marketers with Very Limited Developer Assistance
Kentico Cloud uses a headless approach, which means the presentation is fully driven by the code. Unlike
Kentico EMS, Kentico Cloud doesn’t provide the concept of web parts or widgets that could be managed by
marketers. You can emulate some of this behavior by using modular content in Kentico Cloud that enables
some level of flexibility in the composition of content from multiple content entries e.g. to define the
content of a side column. However, there’s no drag-and-drop interface or configurable widgets. While this
approach supports best practices around content reuse and multi-channel publishing, we realize it may be
limiting for a traditional page-oriented approach, and we plan to address that during 2017.
Kentico EMS allows marketers to drag and drop widgets in zones on the page defined by a developer and
configure them for advanced scenarios, such as personalization. It empowers marketers to achieve more
without depending on developers.
Overview > Empowering Marketers > Websites Managed by Marketers with Very Limited...
Next scenario >

Website with Advanced Online Marketing Functionality
While Kentico Cloud provides basic behavior and profile tracking and allows you to personalize
content based on this data, you need to use third-party products for more complex scenarios,
such as marketing automation, lead scoring, or email marketing.
Kentico EMS provides an advanced Online Marketing feature set fully integrated with its WCM
and E-commerce offering.
Overview > Empowering Marketers > Website with Advanced Online Marketing Functionality

Tracking Customer Behavior and Personalization of the Customer Experience
Kentico Cloud provides tracking capabilities for websites running on any platform. The collected
data can be used to personalize the customer experience. It currently misses some advanced
features, but it will evolve in the upcoming months.
Kentico EMS provides advanced tracking and personalization capabilities for Kentico-based
websites that can be managed by marketers.
Overview > Empowering Marketers > Tracking Customer Behavior and Personalization...
< Previous scenario

Multi-channel Publishing
Overview > Multi-channel Publishing
Native Mobile Application or a Combination of
Website and Mobile Application
Complex Multi-Channel Content Delivery

Native Mobile Application or a Combination of Website and Mobile Application
Kentico Cloud allows you to manage content in a structured format that can be used across any
channels via its API.
Kentico EMS allows you to provide content to native mobile applications using its REST API.
However, its content model and some content management functionality are primarily built with
web pages in mind.
Overview > Multi-channel Publishing > Native Mobile Application or a Combination of Website...
Next scenario >

Complex Multi-Channel Content Delivery
Besides web and mobile, there are many other channels through which customers are engaging with
brands. Use cases spanning from in-store kiosks, through smart watch apps displaying the latest updates
based on geofencing data provided by the device, to product descriptions displayed while using
your augmented reality app or headset while walking through the market. These are all real-world use
cases that require CMS solutions to provide a reliable and fast content delivery. Additional channels
include print, email, social, content aggregators, or virtual reality.
The API-first nature of Kentico Cloud makes it an ideal solution for these cases.
While Kentico EMS provides a REST API that makes it possible to deliver content to channels other than
web or mobile, it requires a certain level of custom development to build additional layers of Web APIs on
top of the REST API to provide the necessary level of abstraction and control over the output.
Overview > Multi-channel Publishing > Complex Multi-Channel Content Delivery
< Previous scenario

Scenarios beyond Content Management
and Publishing
Overview > Scenarios beyond Content Management and Publishing
E-commerce Sites
Portals and Membership Sites

E-commerce Sites
Kentico Cloud doesn't provide any e-commerce functionality out of the box. You can only use it to
manage the product catalog content. Still, you can enhance it with custom code for an online store or
integrate a 3third-party e-commerce solution if needed. From a different perspective, you can use
Kentico Cloud to manage content for your e-commerce site if your e-commerce solution doesn't
provide a strong content management story.
Kentico EMS combines WCM, E-commerce, and Online Marketing solutions in a single
fully-integrated product.
Overview > Scenarios beyond Content Management and Publishing > E-commerce Sites
Next scenario >

Portals and Membership Sites
This scenario includes intranets, partner portals, client portals, communities, association member
sites, etc.
Kentico Cloud currently doesn't support member-only access to content, so any published content is
available to anybody through its API. This makes it unsuitable for intranet/portal scenarios.
Kentico EMS comes with a built-in intranet solution and supports membership-only sites with
advanced user management functionality.
Overview > Scenarios beyond Content Management and Publishing > Portals and Membership Sites
< Previous scenario

Other Specialized Scenarios
Overview > Other Specialized Scenarios
Content Production Independent of the CMS
Centralized Management of All Your Marketing
Content in One Place
Conducting a Content Audit during
a Website Redesign

Content Production Independent of the CMS
You can use Kentico Cloud (specifically Kentico Draft) to produce structured content and then import
it into a CMS or other system of your choice.
Kentico EMS can be used for such a scenario, but it wasn't built for that.
Overview > Other Specialized Scenarios > Content Production Independent of the CMS
Next scenario >

Centralized Management of All Your Marketing Content in One Place
You can use Kentico Cloud to manage any content in the cloud and then distribute it to any channel
or other tools, such as CMS, E-commerce, PIM, etc.
Kentico EMS can be used for such a scenario, but it wasn't built for that.
Overview > Other Specialized Scenarios > Centralized Management of All Your Marketing Content...

Conducting a Content Audit during a Website Redesign
You can use Kentico Cloud (specifically Kentico Draft) to review the content and collaborate with
others. Then, you can import the content to any CMS or publish it directly through
Kentico Deliver’s API.
While Kentico EMS can be used for such a scenario, it wasn’t built for that purpose, and it misses the
convenience of content collaboration provided by Kentico Cloud.
Overview > Other Specialized Scenarios > Conducting a Content Audit during a Website Redesign
< Previous scenario

We Are Happy You've Found The Right
Scenario for Your Project!
If you want to start enjoying the benefits of Kentico Cloud, please contact us!
Vojtech Boril
Kentico Cloud Account Executive
Do you want to schedule a 1-on-1 demo? Or contact me via e-mail
Do you have a scenario for Kentico CMS instead?
Kentico CMS Sales Team
Contact us via e-mail
Overview > You've Found It! Yay!

What Is Your Website Scenario (PDF)

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What Is Your Website Scenario (PDF)