.

1. Presentation of advert planning:
By Kenny Colliver

2. A summary of the advert:
• The idea is to create a talking head advert
about anti bullying.
• The advert will feature 5 teenagers, each of
them having a line of dialogue and all edited
together.
• All of this will be done to promote the anti
bullying website Connectcast.co.uk.

3. Connects Cast:
Connect Cast is a anti-bullying website to
help teenagers cope with the issues they’re
facing when it comes to cyber-bullying.

4. Focus group:
• I also spoke with four
teenagers to see how act
online; along with reacting to
the subject of cyber bullying.
• Only one person had
experience with this topic.
• I found that they don’t try to
talk to strangers online.
• Along with the fact they don’t
give out info online, with the
exception of online shopping.
The members of our focus group.

6. The findings from the focus group:

7. Market Research:
• The information displayed will be short and straight to the point in order to get
the message across to our teen audience.
• We’ll also feature teen actors in our advert, to display and identify who we’re
aiming for.
• This was decided after learning that multiple adverts for this subject use young
people through out the advert.

8. From this research I learned:
1. The tone that is commonly
featured in the advert.
2. The target audience I should
be aiming for.
3. End by showing the logo and
name of the company that’s
being featured.
4. To feature methods of
contacting the company, e.g.
website address.

9. Audience questionnaires:
• We also asked members of our
audience questions with these
questionnaire sheets.
• We asked them a variety of
questions about their life's,
and gave them choices to fill
out.
• There were 15 questions in
total for the volunteers to
answer.

10. Questionnaires:
• This was done in order to understand our audience and
how we should appeal to them.
• These are some of the results we ended up getting from
the questionnaires the volunteers have filled in.

13. The results from the research:
From this I found:
1. The majority of the people who filled this
in were teens and students.
2. With most of them being white, Christian
males.
3. A large portion of the audience watch
programing on their TV’s.
4. The TV genre that got picked the most
was comedy.

14. Channel to broadcast our advert:
• In order to show our advert to our
teenage audience. I decided to have the
advert broadcast on the TV channel E4.
• This due to how shows like Misfits, Skins
and The big bang theory are aimed to a
16-33 year old audience, in which they
all feature a young cast of actors.
• Along with the channel advertising
themselves as having a young and
youthful personality.

15. Other channels I researched:
• I looked into BBC Three as a possible
suggestion to broadcast the advert. Due
to how they aim their programs to a
young adult audience.
• I also looked into MTV as a suggestion, as
they also aim for said audience with
their programming and music videos
they broadcast.
• In the end I chose E4 because their
young audience, along with the variety
of programming featured (comedy and
drama) The advert would be better
suited there.

16. Production research:
Weekly hire price:£62 Weekly hire price:£75
Weekly hire price:£65
I had to research what equipment to hire for our filming, and how much
I will cost. This will be the equipment I found to film with on set.
Cannon Cameras Nikon Cameras

17. Editing research:
• I researched the cost to hire a Mac Pro
computer in order to edit the footage of our
advert.
• Along with the use of Final Cut Pro as our
editing software, which will be used to put the
finished video together.
• Adobe Premiere is what I ended up using to
edit the footage. The cost being: £58.

18. Cast Decisions:
Kenny Colliver
Lewis Roberts
Clare O’Mara
Kieron Diaz
Nathan West

19. Story boards:
These are screen shots the story boards for the advert. As I was asked to make three
version and this is the version I chose to produce.

20. Other versions of the advert:
Version two: Version three:

21. Animatic:
This is the animatic of the advert I made to show what
the finished product was originally meant to look like.

22. Location research:
• The school itself was located in the
Sutton area.
• This was done in order to relate
with our teen audience; because
the majority of the audience are
young people in school or college.
• This is the details of Glenthorne High
School, the location of our shooting.
• We shot our footage in corridor of
one of the school buildings outside a
room called Jo3.

23. Advert risk assessment:
• This is the risk assessment I used to judge the
safety issues to be faced while filming on
location.

24. Advert brief:
• As previously mentioned, the advert is about anti
bullying.
• This advert uses a Vox Pop style in which the five
teens featured discuss their experiences with Cyber
bullying. Before mentioning how the site Connectcast
can help.

25. The research paying off:
• For research I had find the conventions and style of
other anti bullying adverts.
• Example: I will use a dark and somber tone to reflect
on the issue, a convention of this sort of advert. The
same thing being with the use of teenagers in the
adverts.
• I also used the research from my audience in the
planning of the advert.

26. • For example we found that a large portion from the
questionnaires were 16-28 years old. Hence why I’m aiming
towards that age range.
• But I also used information I found from the focus group. Such
as the advice of keeping safe by looking into a person you’re
talking to.

27. This has been the making process
behind my advert for
Connectcast.co.uk
Thank you for your time.