Today's technology allows marketers to achieve a level of targeting and personalisation that would have been the stuff of dreams just a few years ago, but instead of taking full advantage of these amazing new tools, most marketers are still using the same old broken approach to media that has wasted our budgets – and frustrated our audiences – for decades. It's time we put a stop to that. In this new episode of Inspiring Marketing, we look at how marketers can evolve from interruption and irritation, and use context planning to deliver more meaningful audience value.