Describes tips for better Search Engine Optimization that may not be included in the Yoast SEO plugin

1. SEO: Past Yoast
WordPress Meetup: Harrisburg, PA
March 1, 2016
Kerch McConlogue
kerch@wefixbrokenwebsites.com
@kerchmcc

2. Design
• Responsive design
• Speed of loading
• Navigation (Flatter is better)
• Trustworthiness
• Social Connections
@kerchmcc Harrisburg WordPress Meetup, March 1, 2016

3. Key Word Research
LONG TAIL IS BEST!
• Google Keyword Planner
• Google.comTrends
• Ubersuggest.org
• Check which long tail searches show up at the
bottom of a search
@kerchmcc Harrisburg WordPress Meetup, March 1, 2016

4. Key Word Research
LONG TAIL IS BEST!
• Google Keyword Planner
• Google.comTrends
• Ubersuggest.org
• Check which long tail searches show up at the
bottom of a search
@kerchmcc Harrisburg WordPress Meetup, March 1, 2016

5. SEO where to use keywords
• URL
• Title
• Meta description (about 150 characters.. No “)
• About key word meta
• Content
• “Alt” and “Title” tags on images
• Anchor text
• Bold text
• Lists
• H tags
@kerchmcc Harrisburg WordPress Meetup, March 1, 2016

6. SEO where to use keywords
• URL
• Title
• Meta description (about 150 characters.. No “)
• About key word meta
• Content
• “Alt” and “Title” tags on images
• Anchor text
• Bold text
• Lists
• H tags
@kerchmcc Harrisburg WordPress Meetup, March 1, 2016

7. Page by Page
• Unique title (12 words/40-70 characters)
• Unique Meta
• Friendly URL (53 characters)
• Nav levels
• At LEAST 300 words
• + 1 link/150 words
• Use SHORT paragraphs
• Use lists
• Use BOLD words
• Limit italics
@kerchmcc Harrisburg WordPress Meetup, March 1, 2016

8. Images
• Image name (not DSC_00423.jpg)
• Alt tags (for screen readers)
• Title tags (hover titles)
• Words surrounding it
• Image size
• GeoTag
• Favicon (now in WordPress Customizer)
@kerchmcc Harrisburg WordPress Meetup, March 1, 2016

9. • Broken links
Redirect 301 /oldpage.html
http://www.yoursite.com/newpage.html
(WATCH FOR CIRCULAR REDIRECTS)
• Internal and external (back links) count
• Site map
• Privacy statement
Other things to watch for
@kerchmcc Harrisburg WordPress Meetup, March 1, 2016

10. • Underline links (accessibility)
• Directories (DMOZ and Yahoo!)
• Hosting US
• Site speed
• Code ratio
• Robots.txt
@kerchmcc Harrisburg WordPress Meetup, March 1, 2016

11. About Kerch
Kerch@WeFixBrokenWebsites.com
Twitter @kerchmcc
FaceBook.com/kerch
Linkedin: kerch-mcconlogue
(443) 255-3401
@kerchmcc Harrisburg WordPress Meetup, March 1, 2016