Social Media and Reputation Management Survival Action Kit

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Kerry Rego, Social Media Trainer Educator and Speaker, presented and hosted the event "Risks and Reputation Management: Using Social Media to Protect Your Brand" on March 13, 2012. She covered the definition of social media, shocking statistics on social media use and reputation management, basic categories of tools, simple strategies for use, obstacles, ways to deal with online negativity, and action items to take. Visit http://bit.ly/SMActionItems for the full list. http://thesocialmediastarterkit.com

Tecnología Empresariales

Social Media Survival
Action Kit
Kerry Rego Consulting

Social Media, A Definition:
Social media use web-based
technologies to transform and
broadcast media monologues
into social media dialogues.
Wikipedia

What Happens in Vegas…

Image courtesy of Las Vegas Real Estate Authority
…doesn’t stay there thanks to social media.

Image courtesy of Reply MC
In a 2010 study by Microsoft & Cross Tab Market
Research, 70% of U.S. recruiters have rejected
candidates based on their online reputation though
only 7% of Americans believe their online reputation
affects their job search.

First Page of Search Results

85% never get
off the first
page!

Internet
Reputation
Management

Data by
Compete, Jacob Nielsen, Optify
Image courtesy
InternetReputationManagement.com

Why is Social Media Important?
•Facebook 845m users
•Twitter 250m tweets/day
•YouTube 4b+ views/day
•LinkedIn 150m users
•Google+ 90m users
•Pinterest 11.7 users
Logos courtesy of Aquaticus

Basic Social Media Strategy
• Goal
• Tools, Research
• Routine
• Measure
• Adjust
• Persist

Obstacles
• Time
• Labor
• Lack of Control
• Lack of Knowledge

Customers & Negativity
•How do you deal with it normally?
•Listen, respond, react
•Provide customer service &
survey
•Collect reviews on the spot
•Control is an illusion

Image courtesy of ThemeParkRadio
Social Media is all about conversation.
Even if you’re not there, we’ll talk about you anyway.

Action Items
• Do a vanity search
• Respond to negative comments
• Setup Google Alerts
• Setup Google Places & other directories
• Legacy Management/Process & Crisis Plan
• Assess Computer Systems security
• Create a Crisis Plan
• Setup Social Media Communications Policy
• Survey for customer service
• Review your website

THANK YOU!
Kerry Rego Consulting
707.520.4572
www.KerryRegoConsulting.com
Kerry@KerryRegoConsulting.com

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Kerry Rego presented to the Association of Fundraising Professionals in Santa Rosa, CA on January 25, 2012. Providing the definition of social media, current statistics, categories of use, basic strategy, statistics specific for non profits and fundraising, obstacles, and case studies. - Kerry Rego Consulting. See blog for links http://kerryregoconsulting.com/2012/01/28/social-good-social-media-for-the-non-profit-world-slideshow/

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Social Media and Reputation Management Survival Action Kit

1. Social Media Survival Action Kit Kerry Rego Consulting

2. Social Media, A Definition: Social media use web-based technologies to transform and broadcast media monologues into social media dialogues. Wikipedia

3. What Happens in Vegas… Image courtesy of Las Vegas Real Estate Authority …doesn’t stay there thanks to social media.

4. Image courtesy of Reply MC In a 2010 study by Microsoft & Cross Tab Market Research, 70% of U.S. recruiters have rejected candidates based on their online reputation though only 7% of Americans believe their online reputation affects their job search.

5. First Page of Search Results 85% never get off the first page! Internet Reputation Management Data by Compete, Jacob Nielsen, Optify Image courtesy InternetReputationManagement.com

6. Why is Social Media Important? •Facebook 845m users •Twitter 250m tweets/day •YouTube 4b+ views/day •LinkedIn 150m users •Google+ 90m users •Pinterest 11.7 users Logos courtesy of Aquaticus

7. GOAL

8. Basic Social Media Strategy • Goal • Tools, Research • Routine • Measure • Adjust • Persist

9. Obstacles • Time • Labor • Lack of Control • Lack of Knowledge

10. Customers & Negativity •How do you deal with it normally? •Listen, respond, react •Provide customer service & survey •Collect reviews on the spot •Control is an illusion

11. Image courtesy of ThemeParkRadio Social Media is all about conversation. Even if you’re not there, we’ll talk about you anyway.

12. Action Items • Do a vanity search • Respond to negative comments • Setup Google Alerts • Setup Google Places & other directories • Legacy Management/Process & Crisis Plan • Assess Computer Systems security • Create a Crisis Plan • Setup Social Media Communications Policy • Survey for customer service • Review your website

13. THANK YOU! Kerry Rego Consulting 707.520.4572 www.KerryRegoConsulting.com Kerry@KerryRegoConsulting.com

Social Media and Reputation Management Survival Action Kit

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