This presentation was made at SocialBizWorld in Petaluma, CA on 10/22/10. "The 411 on Location Based Services" by Kerry Rego of Kerry Rego Consulting. http://www.kerryregoconsulting.com

1. The 411 on
Location Based Services
SocialBizWorld
October 22, 2010

2. (LBS) is an information & entertainment
service, accessible with mobile devices
& utilizing the ability to make use of the
geographical position of the mobile
device.
Wikipedia
Location Based Service,
A Definition:

3. Features
• Game Mechanics
• Coupons, specials
• Socialization
• Quality of life suggestions
• Viral advertising
• Business Dashboard

4. Who Are The Major Players?
Foursquare 2.6mill
Gowalla 390 thousand
Booyah My Town 3.1mill
Yelp 2mill
Facebook Places **
SCVNGR 500 thousand
Loopt 4mill July 2010

5. How It’s Being Used
Foursquare 2.6 million users
Bravo, History Channel, Barbie, Zagat,
New York Magazine, CocaCola, Starbucks
many universities
Check in for Charity with Pepsi
One weekend helped raise $9,200
for Camp Interactive, anonymous $50k

6. How It’s Being Used
Gowalla 390 thousand users
NASA, Livestrong, State of Arkansas,
National Public Lands Day, Charlie Crist (I-
FL),
Rick Perry (R-TX), Jim Ward (R-AZ),
Springfield
Regional Arts Council, Vail Resorts,
Washington Post
Partnered to raise awareness around TOMS
Shoes

7. How Will You Benefit?
• Greater visibility in social media
• Search engine ranking
• Audience awareness
• Increased brand presence in mobile
• Incentivize user generated content
• Build more walk in traffic
• Reward loyal customers
• Increase sales
• Analytics

8. Mobile Use
49% 1st Qtr. 2010
*Gartner Research
82 % of U.S. demographics
own a cell phone,17% smart phone
*Forrester Research

9. Not Mainstream Yet
•4% of Americans have tried LBS
•Only 1% use it weekly
•70% of those users are males 19-35

10. Concerns
•Personal Safety
•Burglary
•Exposing a Secret

11. Does It Support Your Goal?

12. 7 C’s of Social Media
• Communication (public relations)
• Cause support (philanthropy)
• Contests (game metric)
• Collaboration (thought leadership)
• Connecting others (networking)
• Customer service (listening)
• Community building (loyalty)
*Dose of Digital concept

13. GOAL

14. THANK YOU!
Kerry Rego, @kregobiz
707-548-9823
KerryRegoConsulting.com
Kerry@KerryRegoConsulting.com