The Future of Travel

The Future of Travel
24th October 2019

Introduction
Read on to discover what our robot, Athena, has
found on the future of travel and act accordingly for
you, your family and organization in the years ahead
Or, click any link to read the evidence she found in
2,372 forecasts she gleaned from reports, articles and
PowerPoints from the Web and Social Media in a few
seconds
If you are new to foresight, we recommend you view
this slide presentation first to get the best out of this
report
Analysis
For more detailed explanation of the graphics used in
this presentation please click here. All outlooks based
on 2025 unless otherwise stated
Speaker notes are also provided on every page to
assist you in interpreting the slides.
All Rights Reserved 2

Driving
Forces
Travel and tourism is expected to
contribute an average 9 million
new jobs per year to 2028
representing around one quarter
of total global net job creation

Trends
The global wellness travel segment
is projected to grow by nearly 10%
annually over the next five years, as
consumers are increasingly seeking
out ways to combine being active
and healthy with their vacation

Causes
The percent of global emissions
caused by air travel is projected
to rise significantly as the volume
of air travel increases more
rapidly than advances in flight fuel
efficiency

Consequences
The rapid modernization of
developing countries will
result in many new travel
destinations becoming
available to the global tourism
and leisure market

Solutions
Expect to see a number of new
travel start-ups and individual
enterprises committed to
shaping a new future for our
planet's destinations emerge
in the coming year, with
intriguing technology at the
core of their solutions.

Cloud
With air travel projected to
double by 2035, the definition of
a top-tier experience-how to keep
luxury luxurious-is being
investigated by hospitality
professionals around the world

Systems
Map
A growing travel and tourism
industry is a key factor leading to
many companies investing in the
hospitality sector and is expected
to boost the construction of new
hotels, resorts, and golf courses,
which in turn is expected to result
in high demand for golf carts

Radar
Global spending for business
travel, particularly local air travel,
topped $1.3 trillion and is
projected to reach $1.6 trillion by
2020

Graph-It
By 2025, rising incomes, major
transport and technology
investments worldwide and
increasing business are expected
to drive the travel market

Trend Waves
The future looks bright for global travel operators (excluding shocks) until
at least 2023 with major opportunities for support companies.
From 2019-2070, the top five topics underpinning the future of this topic
are local, income, births and devices at a 95% confidence level. The most
trending topics are rights, investment and income in the year 2020, 2026
and 2030 respectively.

Sentiment
Positive sentiments include encouragement of travel via the Internet
in search of new experiences and better lives partially offset by fear
of extremists, and geopolitical conflict. Overall sentiment is very
positive

Pie Charts
According to the above Pie charts we have yet to experience almost
seamless travel from door-to-door. Early signs of this are already
here in the form of contactless payment and modernized
transportation systems that will become increasingly driverless and
pleasant experiences catering for every need. The tipping point is still
a generation away but the prize for operators is enormous.

Geographies Top countries driving the future travel market in 2025 are projected
to be the USA, China and Australia, France and Spain

Cities
Top destinations girdle the Earth
with Eastern Europe, South
America and Africa not yet within
the ambit of most travellers
through to 2025

Heatmap
China, Canada, USA and UK lead the current charge to better travel
experiences with tourism and hospitality being the main focus
amongst sectors. But there are significant opportunities for many
other countries and sectors to boost their offerings

Year-on-year
Some big shifts here indicate a
rising interest from sectors
wanting to capture a share of the
burgeoning travel market

Challenges
Compared to other social needs
travel is still considered an
emerging opportunity for most,
behind many other concerns and
opportunities particularly with fears
of an impending possible recession
and future job loss

SWOT But, while these threats exist, most pundits and experts have a very
positive view of the future travel industry

Questions for you to
consider
• Is Privatised Space Travel the Future?
• What's changing for data-driven marketing in
travel, and how can travel providers maximise
their offering and services in an evolving
landscape?
• So how do we make air travel easier on the
environment?
Clicking these links takes you to our answer
template

Potential Responses
• Use the findings of this Trend Alert
to determine and rank your options and
choose how you can respond by examining
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or collaboratively if our private client using
our extensive Tools
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Sources
Athena used the top sources
shown here as the ones to create
this report and determined which
embedded forecasts are included in
this Trend Alert. She found 2,372
forecasts in seconds on 24th
October 2019 to allow us to publish
this report in less than one hour

Evidence
See the list of
forecasts used
in this
presentation
in the Notes
page of this
slide
• Search term: “travel*. Use
this search term to explore
Shaping Tomorrow’s
extensive database for more
knowledge and wisdom and
latest data and information
on the topic.
• To view the up-to-date list of
related forecasts, click here

Athena
Athena does show duplicates to aid your
understanding of themes as well as
contradictory forecasts. She may also show
near-duplicates. You can speed read past
the duplicates and near-duplicates if you
wish, though the latter may show additional
information. You can use the contradictory,
and likely uncertain forecasts she finds to
imagine different scenarios. The future is
unpredictable, but we can examine the
possibilities and choose our preferable
future from the choices she presents.
Athena is apolitical. She will report forecasts
from different viewpoints however
distasteful that might be to our own values.
Wearing rose-colored glasses is not her
purpose; reporting potential futures is. So,
we recommend you check her veracity
before responding to her extracted
forecasts.
Just like humans, Athena can be
fallible. Do recognize that you and
your associates are biased too.
But whereas you tire, make
mistakes and only recognize what
interests you, she does not. She
might miss or misinterpret as you
do, but with far less frequency
and she'll take uncomfortable
truths and alternative ideas in her
stride. But, please let us know if
you feel her bias can be reduced.
We want to do our best for
you. And, as with any research,
you should check and triangulate
her findings for yourself.
Contact us if you would like some free training with these
methods

Keep up to date You can stay up-to-date on this
topic or choose from our many
automatic reports to
determine what’s next in
seconds at
www.shapingtomorrow.com
You can also ask us to set-up
private topics for you (clients
only) to achieve the same thing
as this Trend Alert for your
associates or set up email
subscriptions (Registration
required) on your favorite
subjects
The Shaping Tomorrow team behind Athena
We don’t bite and don’t hide behind
Athena. Feel free to contact us. We would
be delighted to help you
Do re-post this free report to
your associates and invite them
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will earn substantive
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Thanks for reading.
We hope you will now take positive
action on the issues that affect you,
your family, your organization and
society at large for the benefit of all
"If you don't know where you're going,
any road will take you there."
George Harrison”
27

Do contact us to discover
our other full-service
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The Future of Travel

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