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- 1. Qualifying Exam Keta R Paulson Fielding Graduate University
- 2. The Visual Display of Information
- 5. States with Starbucks Coffee
- 7. Suicides From Golden Gate Bridge
- 8. Cognitive Psychology QuickTimeª and a decompressor are needed to see this picture.
- 9. QuickTimeª and a decompressor are needed to see this picture.
- 11. QuickTimeª and a decompressor are needed to see this picture. Cognitive Overload
- 12. truck
- 16. Reduce Redundancy Effect Reduce Split Attention Effect
- 17. Social Cognitive Theory Reciprocal Determinism
- 18. QuickTimeª and a decompressor are needed to see this picture. Observational learning Personal Qualities Rewards & Punishment
- 21. “ You must present your message in a way that takes advantage of the strengths of visual perception while avoiding its weaknesses, and in a way that matches the human thought process.” Stephen Few (2006)
- 22. Closure Continuity Similarity Proximity
- 23. Tufte’s Principles of Design
- 24. Symbolism-Jung
- 25. Research Question How does the visual display of consumer product labels lead to real time choice?
- 28. “…to clear up confusion about label information to assist consumers in maintaining healthy dietary practices… (NLEA, 1990)
- 30. Methodology
- 31. Survey Monkey
- 33. ‘Traffic Light Label’ Criteria for Nutrient Levels Level Sugar Fat Sat Fat Salt Per100 g Over Over Over Over High QuickTimeª and a decompressor are needed to see this picture. 15g 2.0g 5g 1.5g Between Between Between Between Medium QuickTimeª and a decompressor are needed to see this picture. 5g-15g 3g-20g 1.5g-5g 0.3g-1.5g 5g 3g 1.5g 0.3g Low QuickTimeª and a decompressor are needed to see this picture. Or Less Or Less Or Less Or Less
- 34. High QuickTimeª and a decompressor are needed to see this picture. Med QuickTimeª and a decompressor are needed to see this picture. Low QuickTimeª and a decompressor are needed to see this picture. Fat Sat Fat Sugar Salt QuickTimeª and a QuickTimeª and a QuickTimeª and a QuickTimeª and a decompressor decompressor decompressor decompressor are needed to see this picture. are needed to see this picture. are needed to see this picture. are needed to see this picture. QuickTimeª and a decompressor are needed to see this picture. QuickTimeª and a decompressor are needed to see this picture. QuickTimeª and a decompressor QuickTimeª and a QuickTimeª and a are needed to see this picture. QuickTimeª and a decompressor decompressor decompressor are needed to see this picture. are needed to see this picture. are needed to see this picture. QuickTimeª and a QuickTimeª and a QuickTimeª and a QuickTimeª and a decompressor decompressor decompressor decompressor are needed to see this picture. are needed to see this picture. are needed to see this picture. are needed to see this picture. QuickTimeª and a decompressor are needed to see this picture. QuickTimeª and a decompressor are needed to see this picture. QuickTimeª and a QuickTimeª and a QuickTimeª and a QuickTimeª and a decompressor decompressor decompressor decompressor are needed to see this picture. are needed to see this picture. are needed to see this picture. are needed to see this picture.
- 35. High Med Low QuickTimeª and a decompressor QuickTimeª and a decompressor are needed to see this picture. are needed to see this picture. QuickTimeª and a decompressor are needed to see this picture. Fat Sat Fat Sugar Salt QuickTimeª and a decompressor are needed to see this picture. QuickTimeª and a QuickTimeª and a QuickTimeª and a QuickTimeª and a decompressor decompressor decompressor decompressor are needed to see this picture. are needed to see this picture. are needed to see this picture. are needed to see this picture. QuickTimeª and a QuickTimeª and a decompressor decompressor QuickTimeª and a QuickTimeª and a are needed to see this picture. QuickTimeª and a decompressor are needed to see this picture. decompressor decompressor are needed to see this picture. are needed to see this picture. are needed to see this picture. QuickTimeª and a decompressor QuickTimeª and a decompressor are needed to see this picture. QuickTimeª and a decompressor are needed to see this picture. QuickTimeª and a decompressor are needed to see this picture. QuickTimeª and a decompressor are needed to see this picture. are needed to see this picture. QuickTimeª and a QuickTimeª and a QuickTimeª and a QuickTimeª and a decompressor QuickTimeª and a decompressor decompressor decompressor decompressor are needed to see this picture. are needed to see this picture. are needed to see this picture. are needed to see this picture. are needed to see this picture.
- 36. Thank you For Your Time…
- 37. REFERENCES Baddeley, A.D. (2007).Working memory, thought, and action. New York: Oxford University Press, Inc. Few, S. (2006).. Information dashboard design: The effective visual communication of data. Sebastopol, CA: O’Reilly Media, Inc. Jung, C.G. (1969). Man and his symbols. London: Dell Publishing. Nutrition Labeling and Education Act of 1990. Public Law No. 101-535, 104 Statute 2353 (1990). Tufte, E. (2006). Beautiful Evidence. Chelsea: Graphics Press LLC.