This document discusses social media strategies for the Nordic region. It recommends taking a consumer-led approach by focusing on human engagement, understanding what type of content and topics resonate best with your audience, and building a content strategy around those insights. Successful strategies leverage different social channels to build audiences and create shareable content that grows organically. The key takeaways are to think holistically about consumers rather than just social media, find what resonates with your audience, and build your own engaged social following.
11. What do your customers want to hear?
“Swedes tend to ask more
questions to companies on
social media”
Johan Erikkson, PR and Social Media Manager RSA
http://www.insuranceinsight.com/insurance-insight/feature/2129739/social-media-nordic-challenge
@KevGibbo
13. What insightful data can you share?
Translated & promoted infographic across
12 countries:
Generated high quality links & social
shares from authority publications
@KevGibbo
14. What other brands do they like?
http://www.socialbakers.com/facebook-statistics/sweden
@KevGibbo
15. What interests do they have?
http://www.socialbakers.com/facebook-statistics/sweden
@KevGibbo
16. What sports/teams they support?
http://www.socialbakers.com/facebook-statistics/sweden
@KevGibbo
17. Which celebs do they follow?
http://www.socialbakers.com/facebook-statistics/sweden
@KevGibbo
18. Build a content strategy around it!
http://www.copyblogger.com/content-marketing/
26. Key Takeaways
1. Don’t treat social media in a silo
2. Think about consumers & audience first
3. Find what resonates & do more of it
4. Build & grow your own social audience
@KevGibbo