Learn how 18-25 yr olds interact with your social media content and learn the easiest 5 rules that will help your brand connect with your audience. These rules will create true engagement and spark conversation both online and in-person. Presented at: Rutgers Social Media Breakfast series 10.18.12 Rutgers Student Affairs Conference 12.14.12 Presented by: Kevin O'Connell, Asst. Director Marketing & Social Media - Rutgers University Recreation Patty Rivas - Graduate Student & Marketing Graduate Assistant