Presentation on how Nike tries to stimulate innovation and creativity. Motivational factors, fostering creativity. Supervisory encouragement. Resources, design and importance of the team. Control. Formal and informal procedures.
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Stimulating innovation NIKE case study
1. JUST DO IT.
HOW TO STIMULATE.
INNOVATION?
OUTLINE FOR TODAY.
DEFINITION?
MOTIVATION?
SUPPORT?
RESOURCES?
GROUP FEATURES?
CONTROL?
(IN)FORMAL?
FAILURE?
8. GROUP FEATURES.
UNDERSTAND PEOPLE.
RIGHT CHEMISTRY.
NO HOMOGENEOUS TEAM.
DESIGN OF TEAM.
DIVERSITY OF PERSPECTIVES.
EXPERTISES.
CREATIVE THINKING STYLES.
THREE FEATURES.
SHARED EXCITEMENT.
WILLINGNESS TO HELP.
RECOGNIZE UNIQUENESS.
9. UNDERSTAND PEOPLE.
RIGHT CHEMISTRY.
NO HOMOGENEOUS TEAM.
2 LEVELS.
HIGH LEVEL STRATEGIC TEAM.
FUNCTIONAL CELLS.
HETEROGENEOUS TEAMS.
FUNCTIONAL AREAS.
PERSONALITIES.
GROUP FEATURES.
10. CONTROL.
HOW TIGHT CONTROL?
CLEARLY DEFINED GOALS.
STICK TO GOALS.
FREEDOM OF METHOD.
FILTERING SYSTEM.
EVALUATE.
PRIORITIZE.
TAKE BEST IDEAS.
MANAGER’S JOB.
PATH THROUGH BUREAUCRACY.
PROVIDE SOUND BOARD.
12. FAILURE.
NO FAILURE. ONLY FEEDBACK.
SAFE ENVIRONMENT.
CAPITALIZE ON FAILURE.
SOUND BOARD MEETINGS.
RECOGNITION.
MANAGEMENT ENGAGEMENT.
PUBLIC RECOGNITION.
NIKE.