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The Dharavi Dollars Project
Madeleine Dejean, Julia Vieira de Andrade Dias, Priya Ponnapula, & Andrey Pertsov
DHARAVI
● Population- Ranges from 300,000-1,000,000
● Per capita income- between USD 500 and USD 2000
● Traditional Industries- Pottery and Textiles
● Bulk of income generating industries are exports- Leather
and textiles. Revenue of Rs. 120 million
● Total annual revenue of all Dharavi- USD 500-600 million
● Disconnect between revenue and income per capita
RECYCLING IN DHARAVI
● Dharavi recycles 80% of Mumbai’s waste, around 10,000 metric tonnes a
day
● Over 120,000 rag pickers pore through garbage piles for recyclable
materials
● 15,000 single room factories dedicated to recycling
● Kilo of plastic waste sells for around 15 cents
● Waste pickers receive no formal recognition from the municipal government
and are also marginalized
● Only around 10% of commercial activity is legal
● Money generated from these activities does not go back in to the
community- one bathroom for around 1,500 residents, no public hospital,
around 12 municipal schools.
THE ISSUES
Most of the poor's income doesn't circulate within
the community;
Slum upgrading generates displacement;
Absence of local businesses and local economic
development;
Lack of investment and credit to local businesses
in communities
OBJECTIVES
1 2 3
4
METHODOLOGY
MICROCREDIT FOR PRODUCTION IN
NATIONAL CURRENCY
+ SAVINGS GROUP
+ GOVERNAMENTAL CASH
TRANSFER
+ TRAINING PROGRAMS
+ ENTREPRENEURSHIP FOMENT
MICROCREDIT FOR LOCAL CONSUMPTION IN SOCIAL
CURRENCY
+ LOWER PRICES IN LOCAL CURRENCY
+ BRANDING AND SENSE OF COMMUNITY
+ PARTNERSHIP WITH LOCAL FINANCIAL
INSTITUTIONS AND MOBILE MONEY APPS
+ TOOLS AS LOCAL DELIVERY SERVICES
CREATE DEMAND
FOR LOCAL
PRODUCTS
LOCAL
ECONOMY
The dictatorial regime forced
the relocation of slum
inhabitants to peripheral
areas, building a poverty belt
on the edge of the city during
the 1960s-1980s, spiking
segregation
BANCO PALMAS
BENCHMARK
THE BENCHMARK: BANCO PALMAS
CONJUNTO PALMEIRAS
SUSTAINABLE COMMUNITY
1
● OPEN WIFI
● WASTE MANAGEMENT COOPERATIVE
● SOLAR ENERGY COOPERATIVE
● LOCAL GOVERNANCE
● MOBILE MONEY
ENTREPRENEURS REACHED
5600
● 84% WOMEN
● 43% OF ENTREPRENEURS HAVE INCOME OF UP TO 290
USD
MILLION USD LOANED SINCE 2011
4.4
● 0.53 MILLION USD LOAN FROM BNDES
● 70% OF REPAYMENT
● SHOPPING MADE IN THE COMMUNITY INCREASED
FROM 20% IN 1997 TO 93% IN 2009
32 thousand residents
HDI | Human Development Index of 0.119
(Niger's HDI is 0.377 - 189th place)
THE BENCHMARK: BANCO PALMAS
CONJUNTO PALMEIRAS
● GENERAL SUPPORT TO RECEIVE APPROVAL FOR
INITIATIVE
MUMBAI METROPOLITAN REGION
DEVELOPMENT AUTHORITY
PARTNERS
RESERVE BANK OF INDIA ● AUTHORIZE LOCAL CURRENCY
NATIONAL
REGIONAL
LOCAL
● WAIVE TRANSACTION FEES FOR TRANSFERS IN
LOCAL CURRENCY
● ALLOW LOCAL BUSINESS TO TRANSFER FROM
LOCAL TO NATIONAL CURRENCY
FINANCIAL INSTITUTIONS ● DESIGN LOCAL CURRENCY
MOBILE MONEY
MAHARASHTRA HOUSING AND AREA
DEVELOPMENT AUTHORITY
● INFRASTRUCTURE SUPPORT WITH RECEIVING
INVESTMENT SOURCES
LOCAL BUSINESSES
● OFFER DISCOUNTS FOR TRANSACTIONS IN LOCAL
CURRENCY
Project Director
Fin/Admin Manager
Deputy Director
Business Manager
Business Liaisons
M&E and Comms Manager
STAFFING
Oversees business
mentorship & currency
adoption promotion
Coordinates with
government for
currency adoption
Year 1: One Manager
Year 2: Two Managers
Year 1: 30 Liaisons
Year 2: 60 Liaisons
Year 3: 80 liaisons
LOCAL FINANCIAL
INSTITUTIONS
STATE AND LOCAL
GOVERNMENT
LOCAL
COMMERCE
1. Comparative analysis with 100+ local
currencies in Brazil and the US;
2. Meet with Mumbai's key local government
agencies.
1. Assess government’s openness to developing a
local currency, and partnering on social
programs in Dharavi.
1. Comparative analysis using Banco Palmas
case in Brazil;
2. Quantitative analysis on long term impacts of
the project;
3. Meet with Dharavi's financial institutions.
1. Assess financial institutions’ openness to work
with a new currency (requiring infrastructure
investment - exclusive ATMs, software)
2. Assess mobile money systems’ ability and
willingness to process transfers in local currency.
1. Key informant interviews;
2. Focus group discussions with local
commerce; and local residents.
1. Understand where people are spending their
money and why, and what would attract them to
spend locally;
2. Understand local business willingness to
formalize; interest in local currency and
willingness to discount prices with use of local
currency
FEASIBILITY STUDY
BUDGET - $448,184
Line Item Year 1 Year 2 Year 3
Unit Cost QTY Subtotal Unit Cost QTY Subtotal Unit Cost QTY Subtotal
Rent $450.00 1 $450.00 $459.00 1 $459.00 $468.18 1 $468.18
Utilities $300.00 1 $300.00 $306 1 $306.00 $312 1 $312.12
Equipment
Computers $800.00 5 $4,000.00 $816 2 $1,632.00 $832.32 0 $0.00
Tablet $250.00 30 $7,500.00 $250.00 30 $7,500.00 $250.00 20 $5,000.00
Materials $250.00 1 $250.00 $255.00 2 $510.00 $255.00 2 $510.00
Events
Business Liaison Training 35 people $700.00 35 people $1020.00 25 people 1238.38
Trainings for Firms 330 ppl // 4 events $5,300.00 660 ppl // 4 events $9,752.00 880 ppl // 4 events 13,195.92
Salaries
Project Director $4,000.00 1 $4,000.00 $4,080.00 1 $4,080.00 $4,161.60 1 $4,161.60
Deputy Director $3,700.00 1 $3,700.00 $3,774.00 1 $3,774.00 $3,849.48 1 $3,849.48
Fin/Admin Manager $3,000 1 $3,000.00 $3,060.00 1 $3,060.00 $3,121.20 1 $3,121.20
M&E & Comms Man $3,000 1 $3,000.00 $3,060.00 1 $3,060.00 $3,121.20 1 $3,121.20
Business Manager $3,000.00 1 $3,000.00 $3,060.00 2 $6,120.00 $3,121.20 2 $6,242.40
Business Liaison $1,900.00 30 $57,000.00 $1,938.00 60 $116,280.00 $1,976.76 80 $158,140.80
Subtotal $92,200.00 $157,247.00 $198,737.04
TOTAL $448,184.04
Local economic growth:
Change in local GDP
Amount of money spent within the
partnered businesses increased
Local businesses in the formal
sector increased
# of partnerships with informal
businesses
Success rate of the
formalization programs
# of people using the new
currency to local purchases
# of commerces using
the new currency
M&E PLAN
OUTPUTS
OUTCOMES
IMPACT
# of new jobs created

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Financing for the world's poorest

  • 1. The Dharavi Dollars Project Madeleine Dejean, Julia Vieira de Andrade Dias, Priya Ponnapula, & Andrey Pertsov
  • 2. DHARAVI ● Population- Ranges from 300,000-1,000,000 ● Per capita income- between USD 500 and USD 2000 ● Traditional Industries- Pottery and Textiles ● Bulk of income generating industries are exports- Leather and textiles. Revenue of Rs. 120 million ● Total annual revenue of all Dharavi- USD 500-600 million ● Disconnect between revenue and income per capita
  • 3. RECYCLING IN DHARAVI ● Dharavi recycles 80% of Mumbai’s waste, around 10,000 metric tonnes a day ● Over 120,000 rag pickers pore through garbage piles for recyclable materials ● 15,000 single room factories dedicated to recycling ● Kilo of plastic waste sells for around 15 cents ● Waste pickers receive no formal recognition from the municipal government and are also marginalized ● Only around 10% of commercial activity is legal ● Money generated from these activities does not go back in to the community- one bathroom for around 1,500 residents, no public hospital, around 12 municipal schools.
  • 4. THE ISSUES Most of the poor's income doesn't circulate within the community; Slum upgrading generates displacement; Absence of local businesses and local economic development; Lack of investment and credit to local businesses in communities
  • 6. METHODOLOGY MICROCREDIT FOR PRODUCTION IN NATIONAL CURRENCY + SAVINGS GROUP + GOVERNAMENTAL CASH TRANSFER + TRAINING PROGRAMS + ENTREPRENEURSHIP FOMENT MICROCREDIT FOR LOCAL CONSUMPTION IN SOCIAL CURRENCY + LOWER PRICES IN LOCAL CURRENCY + BRANDING AND SENSE OF COMMUNITY + PARTNERSHIP WITH LOCAL FINANCIAL INSTITUTIONS AND MOBILE MONEY APPS + TOOLS AS LOCAL DELIVERY SERVICES CREATE DEMAND FOR LOCAL PRODUCTS LOCAL ECONOMY
  • 7. The dictatorial regime forced the relocation of slum inhabitants to peripheral areas, building a poverty belt on the edge of the city during the 1960s-1980s, spiking segregation BANCO PALMAS BENCHMARK
  • 8. THE BENCHMARK: BANCO PALMAS CONJUNTO PALMEIRAS SUSTAINABLE COMMUNITY 1 ● OPEN WIFI ● WASTE MANAGEMENT COOPERATIVE ● SOLAR ENERGY COOPERATIVE ● LOCAL GOVERNANCE ● MOBILE MONEY ENTREPRENEURS REACHED 5600 ● 84% WOMEN ● 43% OF ENTREPRENEURS HAVE INCOME OF UP TO 290 USD MILLION USD LOANED SINCE 2011 4.4 ● 0.53 MILLION USD LOAN FROM BNDES ● 70% OF REPAYMENT ● SHOPPING MADE IN THE COMMUNITY INCREASED FROM 20% IN 1997 TO 93% IN 2009 32 thousand residents HDI | Human Development Index of 0.119 (Niger's HDI is 0.377 - 189th place)
  • 9. THE BENCHMARK: BANCO PALMAS CONJUNTO PALMEIRAS
  • 10. ● GENERAL SUPPORT TO RECEIVE APPROVAL FOR INITIATIVE MUMBAI METROPOLITAN REGION DEVELOPMENT AUTHORITY PARTNERS RESERVE BANK OF INDIA ● AUTHORIZE LOCAL CURRENCY NATIONAL REGIONAL LOCAL ● WAIVE TRANSACTION FEES FOR TRANSFERS IN LOCAL CURRENCY ● ALLOW LOCAL BUSINESS TO TRANSFER FROM LOCAL TO NATIONAL CURRENCY FINANCIAL INSTITUTIONS ● DESIGN LOCAL CURRENCY MOBILE MONEY MAHARASHTRA HOUSING AND AREA DEVELOPMENT AUTHORITY ● INFRASTRUCTURE SUPPORT WITH RECEIVING INVESTMENT SOURCES LOCAL BUSINESSES ● OFFER DISCOUNTS FOR TRANSACTIONS IN LOCAL CURRENCY
  • 11. Project Director Fin/Admin Manager Deputy Director Business Manager Business Liaisons M&E and Comms Manager STAFFING Oversees business mentorship & currency adoption promotion Coordinates with government for currency adoption Year 1: One Manager Year 2: Two Managers Year 1: 30 Liaisons Year 2: 60 Liaisons Year 3: 80 liaisons
  • 12. LOCAL FINANCIAL INSTITUTIONS STATE AND LOCAL GOVERNMENT LOCAL COMMERCE 1. Comparative analysis with 100+ local currencies in Brazil and the US; 2. Meet with Mumbai's key local government agencies. 1. Assess government’s openness to developing a local currency, and partnering on social programs in Dharavi. 1. Comparative analysis using Banco Palmas case in Brazil; 2. Quantitative analysis on long term impacts of the project; 3. Meet with Dharavi's financial institutions. 1. Assess financial institutions’ openness to work with a new currency (requiring infrastructure investment - exclusive ATMs, software) 2. Assess mobile money systems’ ability and willingness to process transfers in local currency. 1. Key informant interviews; 2. Focus group discussions with local commerce; and local residents. 1. Understand where people are spending their money and why, and what would attract them to spend locally; 2. Understand local business willingness to formalize; interest in local currency and willingness to discount prices with use of local currency FEASIBILITY STUDY
  • 13. BUDGET - $448,184 Line Item Year 1 Year 2 Year 3 Unit Cost QTY Subtotal Unit Cost QTY Subtotal Unit Cost QTY Subtotal Rent $450.00 1 $450.00 $459.00 1 $459.00 $468.18 1 $468.18 Utilities $300.00 1 $300.00 $306 1 $306.00 $312 1 $312.12 Equipment Computers $800.00 5 $4,000.00 $816 2 $1,632.00 $832.32 0 $0.00 Tablet $250.00 30 $7,500.00 $250.00 30 $7,500.00 $250.00 20 $5,000.00 Materials $250.00 1 $250.00 $255.00 2 $510.00 $255.00 2 $510.00 Events Business Liaison Training 35 people $700.00 35 people $1020.00 25 people 1238.38 Trainings for Firms 330 ppl // 4 events $5,300.00 660 ppl // 4 events $9,752.00 880 ppl // 4 events 13,195.92 Salaries Project Director $4,000.00 1 $4,000.00 $4,080.00 1 $4,080.00 $4,161.60 1 $4,161.60 Deputy Director $3,700.00 1 $3,700.00 $3,774.00 1 $3,774.00 $3,849.48 1 $3,849.48 Fin/Admin Manager $3,000 1 $3,000.00 $3,060.00 1 $3,060.00 $3,121.20 1 $3,121.20 M&E & Comms Man $3,000 1 $3,000.00 $3,060.00 1 $3,060.00 $3,121.20 1 $3,121.20 Business Manager $3,000.00 1 $3,000.00 $3,060.00 2 $6,120.00 $3,121.20 2 $6,242.40 Business Liaison $1,900.00 30 $57,000.00 $1,938.00 60 $116,280.00 $1,976.76 80 $158,140.80 Subtotal $92,200.00 $157,247.00 $198,737.04 TOTAL $448,184.04
  • 14. Local economic growth: Change in local GDP Amount of money spent within the partnered businesses increased Local businesses in the formal sector increased # of partnerships with informal businesses Success rate of the formalization programs # of people using the new currency to local purchases # of commerces using the new currency M&E PLAN OUTPUTS OUTCOMES IMPACT # of new jobs created

Notas del editor

  1. Priya Dharavi has an active informal economy in which numerous household enterprises employ many of the slum residents—leather, textiles and pottery products are among the goods made inside Dharavi. The total annual turnover has been estimated at over US$1 billion.
  2. Priya target population
  3. Priya
  4. Andrey Strengthen local economy by increasing amount of money spent within the community and in local businesses Generate jobs Support local businesses in entering the formal market Focusing on informal recyclable material collectors and recycling processing plants Redistribute profits from scheme in to local businesses and enterprises to increase investment in lacking public infrastructures such as clinics, pharmacies and schools https://journals.sagepub.com/doi/full/10.1177/0269094216637332
  5. Julia
  6. Julia
  7. Julia
  8. Maddie Mobile money servicers Waive transaction fees for transfers in local currency Allow local businesses to transfer from local to national currency Financial institutions -- choose which currency Local business Offer discounts for transactions in local currency Reserve Bank of India Authorize local currency Mumbai Metropolitan Region Development Authority Maharashtra Housing and Area Development Authority
  9. Maddie
  10. Maddie how you will carry out your feasibility study and what you hope to learn,
  11. Andrey Repeat objectives Project director who liaises with the government to understand the agreements required to issue local currency Deputy director oversee business liaisons to manage business development support and oversee their work. Also will be able to talk to other businesses in the area to socialize this idea and get them on board. Between the project director, deputy director, admin manager and M&E & Comms manager we intend to keep the same individual in order to have a few individual who have a strong knowledge base. Moreover, research has found that that having a full time coordinator was an important success factor because it allows to help build up administrative procedures also with to be able to develop trust within the local community in order to eventually support and sustain a shared or group leadership model M&E & Comms Man Business liaisons will work directly with businesses to help them improve their businesses. Business with be working alongside 10 businesses (focus on the 10 largest recyclable materials industry, which includes collectors and processors) Operating Expenses Rent Utilities Transportation Salaries Equipment Data collection (tablets, STATA) Computers Outreach materials (posters, multimedia, training templates) Business Trainings
  12. Andrey Strengthen local economy by increasing amount of money spent within the community and in local businesses Generate jobs Support local businesses in entering the formal market Focusing on informal recyclable material collectors and recycling processing plants