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Marketing Mistrust in the Safest
Food Supply in Human History
Kevin M. Folta
Professor and Chairman
Horticultural Sciences Department
kfolta.blogspot.com
@kevinfolta
kevinfolta@gmail.com
www.talkingbiotechpodcast.com
Research Use of light to increase fruit quality
USDA $500,000
Past funding for work in photomorphogenesis, plant
photoreceptors and light – USDA $500,000, NSF
$1,065,000, NIH - $100,000; Light Emitting Computers
$5000.
Past funding for work in strawberry genomics, strawberry
flavors, disease resistance, USDA $470,000, NSF
$1,550,000, FDACS - $550,000, FSREF - $310,000, UF
Plant Molecular Breeding Program - $180,000, JR Simplot
Co - $135,000; Driscoll’s $10,000; Roche/454 $10,000,
Graduate students supported by CAPES
(Brazil); Malaysian Government, Chinese
Scholarship Fund (2); Islamic Development
Fund, Belgian Graduate Student
Development Fund.
Internal grants: $145,000
Dean for Research toward strawberry
genome sequencing $40,000
Outreach
www.talkingbiotech.com Communicating the Science of Science Communication
National Science Foundation - $32,000
Modules for schools- Citrus greening disease,
crop domestication, plants and light
Modules for extension agents – how to teach
about citrus disease, talking about
biotechnology
Monsanto Co, $25000
43 Scientists get FOIA requests –
Funded by Organic Consumers Association
I turned over 4600 pages
Numberoffundedtravels
Year
Monsanto and its industry partners have also
passed out an undisclosed amount in special
grants to scientists like Kevin Folta, the
chairman of the horticultural sciences
department at the University of Florida, to
help with “biotechnology outreach” and to
travel around the country to defend
genetically modified foods.
“While Dr. Folta was not personally
compensated, Monsanto paid for his
trips to testify in Pennsylvania and
Hawaii.”
Dr. Folta, the emails show, soon became part
of an inner circle of industry consultants,
lobbyists and executives who devised strategy
on how to block state efforts to mandate
G.M.O. labeling and, most recently, on how to
get Congress to pass legislation that would
pre-empt any state from taking such a step.
ERIC LIPTON New York Times, 9/5/15
Every outreach written piece, seminar,
lecture, etc, all costs reimbursed
Kfolta.blogspot.com 9/19/2015
Phone threats, FBI domestic terrorism task force notified,
Hacking
Impersonation
Doxxing
Outreach
www.talkingbiotech.com Communicating the Science of Science Communication
National Science Foundation - $32,000
Modules for schools- Citrus greening disease,
crop domestication, plants and light
Modules for extension agents- how to discuss
citrus disease and biotechnology
Monsanto Co, $25000
October 29th
Let’s Get StartedLet’s Get Started
General Audience Ranking
Food Safety
Food cost
Environment
Industrialized World Consumers
Cornell Alliance for Science Fellows
Farmers
Developing World
The Needy
Food Safety
Environment
Industrialized World Consumers
Kevin Folta
Farmers
Developing World
The Needy
Food Safety
Environment
Industrialized World Consumers
Animal Welfare
We have a wonderful situation
Our food supply in the USA has never been
more diverse, safe and plentiful.
Food costs, as a function of annual income,
have never been lower.
The fact that 99% of the country does not have
to produce food, means there’s plenty of time for
other innovations, leisure, etc.
A Few Central Core Concepts
Humans have always participated in plant and animal genetic
improvement.
Transgenic technology (familiar “GMO”) is a precise extension of
conventional plant breeding.
“The techniques used pose no more risk (actually less risk) than
conventional breeding.” (NAS, AAAS, AMA, EFSA many others)
In 18 years of use in plants, there has not been one case of illness or
death related to these products. No approved animals.
In the USA there are several traits used in only 10 (- +) commercial crops
Free Time + Internet Connection = Instant Experts!
Never before in history
have humans enjoyed
such immediate access to
bad information.
Here’s How We Fix It
Plant Genetic Improvement- how we do it.
Where do your crops come from?
How do the current traits work?
What are our missed opportunities?
How do we go forward?
What Plant Genetic Improvement Is
More varieties
Grow better under
given conditions
Improved yields
Safer products
Improved nutrtion
What Plant Genetic Improvement Is
People t hink
Improved yields
What Animal Genetic Improvement Is
Humans have always manipulated crop genetics
All existing crops and animals
have been radically reshaped by
humans, to enhance performance
that has aided the human
condition.
How Do We Add a Gene to a Plant?
How Do We Add a Gene to a Plant?
Agrobacterium tumefaciens
GM Crops Available Now
10
potato
apple
What are the Three Main Traits?
Virus Resistance
Insect Resistance
Herbicide Resistance
Virus Resistance
Benefits
Utilizes an innate plant response
Uses sequences of the virus
Cuts need for insecticides (that
decrease insect numbers that spread
virus)
Limitations/Considerations
Pollen containment
Advantages
Decrease in broad-spectrum
insecticide use on corn and
cotton
Lower fuel and labor costs for
farmers
Solid dividends in the
developing world
No effect on beneficials
Limitations
Need to plant refugia to slow
resistance
Pockets of resistance are seen
and require use of insecticides
Requires careful scouting
Glyphosate-Resistant (Roundup Ready) Products
A gene is inserted that
allows plants to survive in
the presence of the
herbicide. Farmers can
spray to kill non-transgenic
plants.
How Herbicide Resistance Works
A B C
Amino
acids
proteins
epsps
glyphosate
X
Plants
How Herbicide Resistance Works
A B C
Amino
acids
proteins
epsps
glyphosate
X
A B C
Amino
acids
proteins
epsps
Plants
Bacteria
glyphosate
How Herbicide Resistance Works
A B C
Amino
acids
proteins
epsps
epsps
Plants
X
glyphosate
A B C
Amino
acids
proteins
Bacteria
glyphosate
How Herbicide Resistance Works
A B C
Amino
acids
proteins
epsps
Plants
glyphosate
Resistance!
Advantages
Switch to a low-toxicity
herbicide, cheap and effective
Lower fuel and labor costs for
farmers
Decreased tilling, saved
topsoil
Limitations
Weeds can evolve resistance,
requiring increased labor, lower
yields, and new control
strategies. New chemistries.
What is Glyphosate?
Non-selective herbicide. Kills all plants.
Pathway not present in animals
Acute toxicity is low (4320 -10,000 mg/kg)
Who’s technology is this?
Technology exists TODAY that can:
-Provide needed micronutrients to hungry populations
-Add virus resistance to key crops in the developing world
-Help plants grow in changing climates and weather extremes,
such as heat, drought, flooding, cold.
-Plants that protect themselves from pests, cutting need for
insecticides
-Why don’t we use them?
Success Stories (We Can’t Use)
Papaya Ringspot Virus
Good example of RNAi suppression
Golden Rice
X
Farmers
Consumers
Environment
Needy
Opposition to golden rice cost $2 billion to
farmers in developing countries and 1.4
million human years – Wesseler et al., 2014
Cassava
Virus Resistant Cassava (VIRCA)
Biocassava Plus (BC Plus)
250 million depend on cassava
50 million tons lost to virus.
X
X Farmers
Consumers
Environment
Needy
Golden Bananas Beta carotene producing
X
Farmers
Consumers
Environment
Needy
Bacterial Wilt in Bananas
>70% of carbohydrate calories for
some areas
GM trials in Uganda
X
X
Farmers
Consumers
Environment
Needy
X
Over expression of rice
Xa21 gene
Tripathi et al, 2014
Overexpression of Ferredoxin like protein
Allergy-Free Peanuts
Peanut – RNAi suppression Ara h2
X
Farmers
Consumers
Environment
Needy
GE chickens do not pass on Avian Influenza
Episode 007
X
Farmers
Consumers
Environment
Needy
X
X
X
X Animal welfare
AquaBounty Salmon – attains market weight in less time.
Salmon may be farmed on inland pools, generating high protein food
on fewer inputs.
Episode 008
X
Farmers
Consumers
Environment
Needy
X
X
X
X Wild populations
Thanks Alison Van Eenennaam for the slide!
Farmers
Consumers
Environment
Needy
X
Low Acrylamide, non Browning Potatoes
X
X
Farmers
Consumers
Environment
Needy
Non Browning Apples
Silencing a gene that leads to discoloration
X
X
Farmers
Consumers
Environment
Needy
Small Business!X
BS2 Tomato
A pepper gene in tomato eases bacterial wilt.
X
X Farmers
Consumers
Environment
Needy
Grapes resistant to Pierce’s Disease
X
X
Farmers
Consumers
Environment
Needy
X
One acre of omega-3 producing soybeans yields as much oil as
10,000 fish!
Stopping Citrus Greening
Spinach defensin
NPR1
Lytic peptides
Many show promise
Earliest deregulation is
2019
X
Farmers
Consumers
Environment
Needy
X
X
X
X
Farmers
Consumers
Environment
Needy
X
Fungicide-Free Strawberries?
Silva et al., 2015
Why?Why?
Who is blocking solutions?Who is blocking solutions?
Why Don’t We Use These Solutions?Why Don’t We Use These Solutions?
Lots of money to be made promoting bad
science
Anti corporate agenda
“These people hate corporations more
than they love people”
-Hank Campbell, Science 2.0
Expensive regulation that only favors
giant corporations
Why Don’t We Use These Solutions?Why Don’t We Use These Solutions?
Bad science, low quality reports and
misinformation dominate the internet
and public discourse.
Reports that are not repeated, deeply
flawed, or have no consistency with
scientific consensus.
Why Don’t We Use These Solutions?Why Don’t We Use These Solutions?
Why Don’t We Use These Solutions?Why Don’t We Use These Solutions?
Why Don’t We Use These Solutions?Why Don’t We Use These Solutions?
Based on a computer program
prediction.
Authors chose not to actually
measure the compound.
I’m going to do this, have
invited their participation.
Why Don’t We Use These Solutions?Why Don’t We Use These Solutions?
Based on Aris and LeBlanc, 2011
Why Don’t We Use These Solutions?Why Don’t We Use These Solutions?
Big profits to be made from science
denial
Companies use greenwashing to differentiate
products claiming some qualitative difference
Companies like Chipotle fail to mention
inconvenient facts:
-Soda still contains HFCS from GE corn ($$$)
-Cheese uses a GE enzyme in production
-The switch from oil derived from GE soy to
non-GE sunflower changes to a crop with
substantially higher pesticide/herbicide inputs.
The solution is communication.
Scientists, Farmers, Physicians have been bad at
the communication side
F
Relativenumberinpopulation
Nonexperts
Farmers,
scientists,
Etc.
MOST PEOPLE!!!!
FEAR FACTS
Favorable views of genetic engineering
Avoid these Mistakes
Avoid “feed the world” rhetoric– Provide specifics.
Always discuss strengths and limitations
Don’t ever claim it is a single solution– it is not.
Embrace integration around other production methods.
Farmers taking action.
Jennie Schmidt
@FarmGirlJen
Brian Scott
www.thefarmerslife.com
@thefarmerslife
Sarah Schultz – Nurse Loves Farmer
@NurseLovesFarmr
Amanda
@farmdaughterusa
#farm365
AMPLIFICATION
Conclusions
I work for you.
kfolta.blogspot.com
@kevinfolta
kfolta@ufl.edu
"There is a path to truth and
sincerity that you must guard
and defend“
-- Teruyuki Okazaki
“It is our mission to
stand up for the truth
that science gives us.”
Dr. Jack Payne
Follow FOIA developments using #Science14
www.talkingbiotechpodcast.com
iTunes, Stitcher, Player FM
Sponsors:
Research: USDA
Outreach: www.talkingbiotech.com
Today’s talk – Trottier symposium
“Don’t tell me it can’t be done,
tell me what needs to be done
and help me do it.”

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Marketing Mistrust in the Safest Food Supply in Human History

  • 1. Marketing Mistrust in the Safest Food Supply in Human History Kevin M. Folta Professor and Chairman Horticultural Sciences Department kfolta.blogspot.com @kevinfolta kevinfolta@gmail.com www.talkingbiotechpodcast.com
  • 2. Research Use of light to increase fruit quality USDA $500,000 Past funding for work in photomorphogenesis, plant photoreceptors and light – USDA $500,000, NSF $1,065,000, NIH - $100,000; Light Emitting Computers $5000. Past funding for work in strawberry genomics, strawberry flavors, disease resistance, USDA $470,000, NSF $1,550,000, FDACS - $550,000, FSREF - $310,000, UF Plant Molecular Breeding Program - $180,000, JR Simplot Co - $135,000; Driscoll’s $10,000; Roche/454 $10,000, Graduate students supported by CAPES (Brazil); Malaysian Government, Chinese Scholarship Fund (2); Islamic Development Fund, Belgian Graduate Student Development Fund. Internal grants: $145,000 Dean for Research toward strawberry genome sequencing $40,000
  • 3. Outreach www.talkingbiotech.com Communicating the Science of Science Communication National Science Foundation - $32,000 Modules for schools- Citrus greening disease, crop domestication, plants and light Modules for extension agents – how to teach about citrus disease, talking about biotechnology Monsanto Co, $25000
  • 4. 43 Scientists get FOIA requests – Funded by Organic Consumers Association I turned over 4600 pages
  • 5. Numberoffundedtravels Year Monsanto and its industry partners have also passed out an undisclosed amount in special grants to scientists like Kevin Folta, the chairman of the horticultural sciences department at the University of Florida, to help with “biotechnology outreach” and to travel around the country to defend genetically modified foods. “While Dr. Folta was not personally compensated, Monsanto paid for his trips to testify in Pennsylvania and Hawaii.” Dr. Folta, the emails show, soon became part of an inner circle of industry consultants, lobbyists and executives who devised strategy on how to block state efforts to mandate G.M.O. labeling and, most recently, on how to get Congress to pass legislation that would pre-empt any state from taking such a step. ERIC LIPTON New York Times, 9/5/15 Every outreach written piece, seminar, lecture, etc, all costs reimbursed Kfolta.blogspot.com 9/19/2015
  • 6.
  • 7. Phone threats, FBI domestic terrorism task force notified, Hacking Impersonation Doxxing
  • 8. Outreach www.talkingbiotech.com Communicating the Science of Science Communication National Science Foundation - $32,000 Modules for schools- Citrus greening disease, crop domestication, plants and light Modules for extension agents- how to discuss citrus disease and biotechnology Monsanto Co, $25000
  • 9.
  • 11.
  • 13. General Audience Ranking Food Safety Food cost Environment Industrialized World Consumers
  • 14. Cornell Alliance for Science Fellows Farmers Developing World The Needy Food Safety Environment Industrialized World Consumers
  • 15. Kevin Folta Farmers Developing World The Needy Food Safety Environment Industrialized World Consumers Animal Welfare
  • 16. We have a wonderful situation Our food supply in the USA has never been more diverse, safe and plentiful. Food costs, as a function of annual income, have never been lower. The fact that 99% of the country does not have to produce food, means there’s plenty of time for other innovations, leisure, etc.
  • 17. A Few Central Core Concepts Humans have always participated in plant and animal genetic improvement. Transgenic technology (familiar “GMO”) is a precise extension of conventional plant breeding. “The techniques used pose no more risk (actually less risk) than conventional breeding.” (NAS, AAAS, AMA, EFSA many others) In 18 years of use in plants, there has not been one case of illness or death related to these products. No approved animals. In the USA there are several traits used in only 10 (- +) commercial crops
  • 18. Free Time + Internet Connection = Instant Experts! Never before in history have humans enjoyed such immediate access to bad information.
  • 19. Here’s How We Fix It Plant Genetic Improvement- how we do it. Where do your crops come from? How do the current traits work? What are our missed opportunities? How do we go forward?
  • 20. What Plant Genetic Improvement Is More varieties Grow better under given conditions Improved yields Safer products Improved nutrtion
  • 21. What Plant Genetic Improvement Is People t hink Improved yields
  • 22. What Animal Genetic Improvement Is
  • 23. Humans have always manipulated crop genetics
  • 24. All existing crops and animals have been radically reshaped by humans, to enhance performance that has aided the human condition.
  • 25.
  • 26. How Do We Add a Gene to a Plant?
  • 27. How Do We Add a Gene to a Plant? Agrobacterium tumefaciens
  • 28. GM Crops Available Now 10 potato apple
  • 29. What are the Three Main Traits? Virus Resistance Insect Resistance Herbicide Resistance
  • 30. Virus Resistance Benefits Utilizes an innate plant response Uses sequences of the virus Cuts need for insecticides (that decrease insect numbers that spread virus) Limitations/Considerations Pollen containment
  • 31. Advantages Decrease in broad-spectrum insecticide use on corn and cotton Lower fuel and labor costs for farmers Solid dividends in the developing world No effect on beneficials Limitations Need to plant refugia to slow resistance Pockets of resistance are seen and require use of insecticides Requires careful scouting
  • 32. Glyphosate-Resistant (Roundup Ready) Products A gene is inserted that allows plants to survive in the presence of the herbicide. Farmers can spray to kill non-transgenic plants.
  • 33. How Herbicide Resistance Works A B C Amino acids proteins epsps glyphosate X Plants
  • 34. How Herbicide Resistance Works A B C Amino acids proteins epsps glyphosate X A B C Amino acids proteins epsps Plants Bacteria glyphosate
  • 35. How Herbicide Resistance Works A B C Amino acids proteins epsps epsps Plants X glyphosate A B C Amino acids proteins Bacteria glyphosate
  • 36. How Herbicide Resistance Works A B C Amino acids proteins epsps Plants glyphosate Resistance!
  • 37. Advantages Switch to a low-toxicity herbicide, cheap and effective Lower fuel and labor costs for farmers Decreased tilling, saved topsoil Limitations Weeds can evolve resistance, requiring increased labor, lower yields, and new control strategies. New chemistries.
  • 38. What is Glyphosate? Non-selective herbicide. Kills all plants. Pathway not present in animals Acute toxicity is low (4320 -10,000 mg/kg)
  • 39. Who’s technology is this? Technology exists TODAY that can: -Provide needed micronutrients to hungry populations -Add virus resistance to key crops in the developing world -Help plants grow in changing climates and weather extremes, such as heat, drought, flooding, cold. -Plants that protect themselves from pests, cutting need for insecticides -Why don’t we use them? Success Stories (We Can’t Use)
  • 40. Papaya Ringspot Virus Good example of RNAi suppression
  • 41.
  • 42.
  • 43. Golden Rice X Farmers Consumers Environment Needy Opposition to golden rice cost $2 billion to farmers in developing countries and 1.4 million human years – Wesseler et al., 2014
  • 44. Cassava Virus Resistant Cassava (VIRCA) Biocassava Plus (BC Plus) 250 million depend on cassava 50 million tons lost to virus. X X Farmers Consumers Environment Needy
  • 45. Golden Bananas Beta carotene producing X Farmers Consumers Environment Needy
  • 46. Bacterial Wilt in Bananas >70% of carbohydrate calories for some areas GM trials in Uganda X X Farmers Consumers Environment Needy X
  • 47. Over expression of rice Xa21 gene Tripathi et al, 2014
  • 49. Allergy-Free Peanuts Peanut – RNAi suppression Ara h2 X Farmers Consumers Environment Needy
  • 50. GE chickens do not pass on Avian Influenza Episode 007 X Farmers Consumers Environment Needy X X X X Animal welfare
  • 51. AquaBounty Salmon – attains market weight in less time. Salmon may be farmed on inland pools, generating high protein food on fewer inputs. Episode 008 X Farmers Consumers Environment Needy X X X X Wild populations
  • 52. Thanks Alison Van Eenennaam for the slide! Farmers Consumers Environment Needy X
  • 53. Low Acrylamide, non Browning Potatoes X X Farmers Consumers Environment Needy
  • 54. Non Browning Apples Silencing a gene that leads to discoloration X X Farmers Consumers Environment Needy Small Business!X
  • 55. BS2 Tomato A pepper gene in tomato eases bacterial wilt. X X Farmers Consumers Environment Needy
  • 56.
  • 57. Grapes resistant to Pierce’s Disease X X Farmers Consumers Environment Needy X
  • 58.
  • 59. One acre of omega-3 producing soybeans yields as much oil as 10,000 fish!
  • 60. Stopping Citrus Greening Spinach defensin NPR1 Lytic peptides Many show promise Earliest deregulation is 2019 X Farmers Consumers Environment Needy X X
  • 62. Why?Why? Who is blocking solutions?Who is blocking solutions?
  • 63. Why Don’t We Use These Solutions?Why Don’t We Use These Solutions? Lots of money to be made promoting bad science Anti corporate agenda “These people hate corporations more than they love people” -Hank Campbell, Science 2.0 Expensive regulation that only favors giant corporations
  • 64. Why Don’t We Use These Solutions?Why Don’t We Use These Solutions? Bad science, low quality reports and misinformation dominate the internet and public discourse. Reports that are not repeated, deeply flawed, or have no consistency with scientific consensus.
  • 65. Why Don’t We Use These Solutions?Why Don’t We Use These Solutions?
  • 66. Why Don’t We Use These Solutions?Why Don’t We Use These Solutions?
  • 67. Why Don’t We Use These Solutions?Why Don’t We Use These Solutions? Based on a computer program prediction. Authors chose not to actually measure the compound. I’m going to do this, have invited their participation.
  • 68. Why Don’t We Use These Solutions?Why Don’t We Use These Solutions? Based on Aris and LeBlanc, 2011
  • 69. Why Don’t We Use These Solutions?Why Don’t We Use These Solutions? Big profits to be made from science denial Companies use greenwashing to differentiate products claiming some qualitative difference Companies like Chipotle fail to mention inconvenient facts: -Soda still contains HFCS from GE corn ($$$) -Cheese uses a GE enzyme in production -The switch from oil derived from GE soy to non-GE sunflower changes to a crop with substantially higher pesticide/herbicide inputs.
  • 70. The solution is communication. Scientists, Farmers, Physicians have been bad at the communication side
  • 72. Avoid these Mistakes Avoid “feed the world” rhetoric– Provide specifics. Always discuss strengths and limitations Don’t ever claim it is a single solution– it is not. Embrace integration around other production methods.
  • 73. Farmers taking action. Jennie Schmidt @FarmGirlJen Brian Scott www.thefarmerslife.com @thefarmerslife Sarah Schultz – Nurse Loves Farmer @NurseLovesFarmr Amanda @farmdaughterusa
  • 76. I work for you. kfolta.blogspot.com @kevinfolta kfolta@ufl.edu "There is a path to truth and sincerity that you must guard and defend“ -- Teruyuki Okazaki “It is our mission to stand up for the truth that science gives us.” Dr. Jack Payne Follow FOIA developments using #Science14 www.talkingbiotechpodcast.com iTunes, Stitcher, Player FM Sponsors: Research: USDA Outreach: www.talkingbiotech.com Today’s talk – Trottier symposium
  • 77. “Don’t tell me it can’t be done, tell me what needs to be done and help me do it.”