The life of a project is complex. From the smallest freelance CSS gigs to the largest, multi-year strategic online initiatives, many forces come together into a system that can, with one bad e-mail or misunderstanding, pull itself apart at any minute. Pulling from his own experiences at Happy Cog and those of leaders in the web design community, Kevin will share war stories that have led to new approaches to defining project scope, managing risks, and communicating with clients. And <del>if</del>when the unthinkable happens and it’s time to abandon the ship, he’ll illustrate how to make the best of a bad situation in ways that you can use throughout your career.

1. YOU FUCKED UP
Now what?
@kevinmhoffman #failure

2. @kevinmhoffman #failure

3. @kevinmhoffman #failure

4. @kevinmhoffman #failure

5. @kevinmhoffman #failure

6. Urinal slide
@kevinmhoffman #failure

7. Deruchie Award
@kevinmhoffman #failure

8. CELEBRATE
SOCIAL
FAILURE
@kevinmhoffman #failure

9. CELEBRATE
DESIGN
FAILURE
@kevinmhoffman #failure

10. Why are we here?
@kevinmhoffman #failure

11. @kevinmhoffman #failure

12. IT’S
MY
FAULT
@kevinmhoffman #failure

13. IT’S
YOUR
FAULT
@kevinmhoffman #failure

14. @kevinmhoffman #failure

15. Most Maligned on Twitter Terrorists
150
Social Media
Consultants 112.5
Actual Sarah
Snake Oil SEO Palin
Salesmen Consultants
75
37.5
0
@kevinmhoffman #failure

16. Wil Reynolds
@wilreynolds
@kevinmhoffman #failure

17. @kevinmhoffman #failure

18. Jeffrey Zeldman
@zeldman
@kevinmhoffman #failure

19. Greg Storey
@brilliantcrank
@kevinmhoffman #failure

20. CATASTROPHE
@kevinmhoffman #failure

21. MAKE HARD
DECISIONS
TAKE ACTION
@kevinmhoffman #failure

22. DON’T
E-MAIL
USELESS CRAP
@kevinmhoffman #failure

23. Failure Avoidance
Failure Avoidance slide
Guy in suit
@kevinmhoffman #failure

24. Tracey Halvorsen
@ fastspottracey
@kevinmhoffman #failure

25. @kevinmhoffman #failure

26. @kevinmhoffman #failure

27. @kevinmhoffman #failure

28. Greg Hoy
@greghoyboy
#failure

29. @kevinmhoffman #failure

30. @kevinmhoffman #failure

31. INNOVATION

32. @kevinmhoffman #failure

33. @kevinmhoffman #failure

34. Design for an Incandescent Electric Lamp Design for Incandescing Electric Lamp Design for a Phonograph Cabinet Design for a Cabinet Design
for a Grille for Phonograph Cabinets Design for Grille for Phonograph Cabinets Design for a Phonograph Cabinet Design for a Phonograph
Cabinet Design for a Phonograph Cabinet Electrographic Vote-Recorder Printing Telegraphs Printing-Telegraph Apparatus Automatic
Electrical Switch Printing Telegraph Apparatus Electro-Motor Escapements Printing Telegraph Instruments Governors for Electro Motors
Printing Telegraph Apparatus Printing Telegraph Apparatus Telegraphic Transmitting Instruments Relay Magnets for Telegraph Instruments
Electro-Magnets for Telegraph Instruments Machinery for Perforating Paper for Telegraph Pump Telegraph Apparatus Printing Telegraphs
Telegraph Apparatus Telegraph Recording Instruments Type Wheels for Printing Telegraphs Type Wheels for Printing Telegraphs Printing
Telegraphs Printing Telegraphs Printing Telegraphs Printing Telegraphs Printing Telegraphs Printing Telegraphs Printing Telegraphs Printing
1,093
Telegraphs Printing Telegraphs Printing Telegraphs Printing Telegraphs Printing Telegraph Instruments Electro Magnets Rheotomes or
Circuit-Directors Printing Telegraphs Printing Telegraphs Printing Telegraphs Printing Telegraphs Printing Telegraphs Printing Telegraphs
Printing Telegraph Instruments Printing Telegraph Instruments Transmitters and Circuits for Printing Telegraphs Unison-Stops for Printing
Telegraphs Paper for Chemical Telegraphs Apparatus for Perforating Paper for Telegraph Use Electrical Printing Machines Type Writing
Machines Printing Telegraph Instruments Automatic Telegraph Instruments Electro-Magnetic Adjusters Circuits for Chemical Telegraphs
Printing Telegraphs Printing Telegraphs Printing Telegraphs Printing Telegraphs Printing Telegraphs Printing Telegraphs Circuits for Printing
Telegraphs Circuits for Automatic or Chemical Telegraphs Circuits for Automatic Telegraphs Chemical Telegraphs Perforators for Automatic
Telegraphs Circuits for Automatic Telegraphs Relay Magnets Electrical Regulators for Transmitting Instruments Galvanic Batteries Telegraph
Signal Boxes Electric Telegraphs Perforators for Automatic Telegraphy Chemical Telegraphs Circuits for Chemical Telegraphs Duplex
Telegraphs Telegraph Relays Receiving Instruments for Chemical Telegraphs Chemical or Automatic Telegraphs Automatic Telegraphy and in
Perforators Therefor District Telegraph Signal-Boxes Duplex Chemical Telegraphs Telegraph Apparatus Solutions for Chemical Telegraph
Paper Solutions for Chemical Telegraph Paper Solutions for Chemical Telegraph Paper Adjustable Electro-magnets For Relays etc. Solutions for
Chemical Telegraph Paper Duplex Telegraphs Chemical Telegraphy Chemical Telegraphy Chemical Telegraphy Printing Telegraphs
Transmitters and Receivers for Automatic Telegraph Automatic Telegraphs Duplex Telegraphs Solutions for Chemical Telegraph Solutions for
Chemical Telegraph Recording Points for Chemical Telegraphs Electric Signaling Instrument Telegraph Apparatus Automatic Roman-
Character Telegraphs Automatic Telegraphy Duplex Telegraphs Duplex Telegraphs Duplex Telegraphs Autographic Printing Duplex
Telegraphs Acoustic Telegraphs Electro-Harmonic Multiplex Telegraphs Acoustic Electric Telegraphs Telegraphic Alarm and Signal Apparatus
Automatic Telegraphs Automatic Telegraphs Stencil-Pens Telephonic Telegraphs Telephonic Telegraphs Telephonic or Electro-Harmonic
Telegraphs Synchronous Movements for Electric Telegraphs Phonographs or Speaking Machines Acoustic Telegraphs Automatic Telegraph
Perforator and Transmitter Speaking Machines Speaking Telegraph Speaking Telegraphs Speaking Telegraphs Speaking Telephones Telephone
Call-Signal Telephones or Speaking Telegraphs Circuits for Acoustic or Telephonic Telegraphs Perforating Pens Pneumatic Stencil-Pens Duplex
Telegraphs Duplex Telegraphs Speaking Telephones Quadruplex-Telegraph Repeaters Vocal Engines Design for an Incandescent Electric Lamp

36. @kevinmhoffman #failure

37. @kevinmhoffman #failure

38. @kevinmhoffman #failure

39. @kevinmhoffman #failure

40. @kevinmhoffman #failure

41. @kevinmhoffman #failure

42. Go forth and fail.
Thank you.
@kevinmhoffman #failure