NMDL FINAL

1. Creative Cakes By Kim
Creating custom cakes for
that special occasion!

2. Reach
• Local prospective customers
• Target an audience
• Advertise though social media,
fliers, and business cards
• Word of mouth to other customers

3. Act & Engage
• Achieve interaction with the customers
• Offer discounts/coupons/promotions
• Understand what the customer wants
& adjust
• Time is everything for a business to
grow
• Engage everything into your business
(people, family, products, etc.)

4. Facebook
• Use page
www.facebook.com/pages/creativecake
sbykim to optimize customer’s searches
and examples of work
• Allow customers to contact you via
Facebook (be interactive)
• Encourage friends to “like” and “share”
posts
• Keep to local-area based

5. Website
• www.creativecakesbykim.webs.com
• Create traffic to website from
Facebook and Google
• Make weekly promotions
• Make local AdWords to increase
traffic

6. Objective
• Build awareness and reputation of Kim’s
Creative Cakes to identify new business
prospects and accomplishments. Establish as
professional cake decorator in the culinary
business.
• Advertise locally to increase company revenue.
• Provide new and existing customers with
pictures/examples
• Allow test tasting
• Local competitors are professional cake making
business’, with no specialty cakes. Therefore,
the competition is limited. They are not
“creative”.

7. Strategy
• Targeting the right audience
• Creating good value and customer
service
• Engagement with the community and
business/customers
• Great communication
• Always being prepared
• Great social networking skills
• Promoting an appropriate amount.

8. Tactics
• Search engine optimization (or
AdWords)
• Online advertising
• Social Networking
• Fliers, business cards
• Word of mouth

9. Budget
• One batch of frosting: $2.74
• Fondant: $20/5lbs
• No stick cooking spray: $1.75/oz.
• Cake boards: 12” 75 cents
• Coloring: $1.89/jar
• Price: Per serving: $3.00
• Delivery: 75 cents/mile

10. Goals
• Targeting the right audience
• Creating good value and customer
service
• Engagement with the community and
business/customers
• Great communication
• Always being prepared
• Great social networking skills
• Promoting an appropriate amount

11. Succession