Now That's SoMe Public Relations
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An overview presentation to encourage discussion about how social media is transforming public relations.
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Now That's SoMe Public Relations
- 1. now that’s some PUBLIC RELATIONS how social media is transforming public relations
- 3. public relations It’s all about the relationship
- 4. public relations -- According to the Public Relations Society of America (2012)
- 5. public relations Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics. -- According to the Public Relations Society of America (2012)
- 6. public relations -- Kevin S. Trowbridge
- 7. public relations Public relations is the communication management function through which organizations build and maintain mutually beneficial relationships with the publics on whom an organiation’s success or failure depends. -- Kevin S. Trowbridge
- 8. Public Relations Mutually Beneficial Relationship
- 9. Public Relations Organization Mutually Beneficial Relationship Publics
- 10. Public Relations Contexts Corporate Internal PR Entertainment Department & Leisure Politics & Organization Government Nonprofit External PR Firm/Agency Education
- 11. Public Relations Functions Media Relations Employee Relations Consumer Relations Consumers Member Producers Relations Investor Publics Relations Enablers Donor Relations Limiters Community Relations Government Relations Other Special Interests
- 12. Public Relations Research Planning Goals Situation Objectives Organization Strategies Publics Creative Mutually Beneficial Relationship Evaluation Implementation Ongoing Tactics Summative Logistics Formative
- 13. Public Relations Functions Media Relations Employee Contexts Relations Research Planning Consumer Corporate Goals Situation Relations Internal PR Objectives Consumers Department Organization Entertainment Strategies Member Publics & Leisure Creative Producers Relations Politics & Investor Organization Mutually Beneficial Relationship Publics Government Relations Evaluation Implementation Enablers Donor Nonprofit External PR Relations Firm/Agency Ongoing Limiters Tactics Community Education Summative Logistics Relations Formative Government Relations Other Special Interests
- 14. PUBLIC RELATIONS
- 15. SOCIAL BLUEPRINT
- 16. We use communication channels to build and maintain those relationships.
- 18. Communication Channels Newspapers World Wide Web Magazines Email Television Newsgroups/Listservs Cable Blogs/Microblogging Radio Wikis Direct Mail Audio/Video Podcasts Brochures Viral Media Newsletters Social Bookmarks Advertisements Social Networks CDs/DVDs Virtual Communities
- 19. Organizational Media & Journalistic Media
- 20. Social Media yes, all media can be social, but ...
- 22. The Internet Internet World Statistics
- 23. World Wide Web
- 24. World Wide Web
- 25. World Wide Web The Web is more a social creation than a technical one. I designed it for a social effect--to help people work together--and not as a technical toy. --Tim Berners-Lee (2000, p. 123)
- 26. Social Media
- 27. Social Media Online technologies and practices that people use to share content, opinions, insights, experiences, perspectives, and media itself. - Wikipedia, October 2007
- 28. Social Media Online Online content technologies created by people and practices using highly that people use accessible and to share scalable publishing content, technologies. Social opinions, media is a shift in insights, how people discover, experiences, read and share perspectives, news, information and media and content. itself. - Wikipedia, August 2009 - Wikipedia, October 2007
- 29. Social Media Online Online content Media for social technologies created by people interaction, using and practices using highly highly accessible that people use accessible and and scalable to share scalable publishing publishing techniques. content, technologies. Social Social media uses opinions, media is a shift in web-based insights, how people discover, technologies to turn experiences, read and share communication into perspectives, news, information interactive dialogues. and media and content. - Wikipedia, October 2010 itself. - Wikipedia, August 2009 - Wikipedia, October 2007
- 30. Social Media
- 31. Social Media Social media includes web-based and mobile technologies used to turn communication into interactive dialogue.... Social media is media for social interaction as a super-set beyond social communication. Enabled by ubiquitously accessible and scalable techniques, social media has substantially changed the way organizations, communities, and individuals communicate. - Wikipedia, February 2012
- 32. Social media are augmenting traditional media.
- 33. Social media are augmenting traditional media. So what are social media doing to public relations?
- 34. Social Media Revolution http://www.youtube.com/watch?v=x0EnhXn5boM
- 36. Things are Changing “Old” Media “New” Media Web 1.0 Web 2.0 One-way Two-way Connectivity Interactivity Transmission Participation Presentation Conversation Instruction Collaboration Image Authenticity Audience Community
- 37. Things are Changing “Old” Media “New” Media Web 1.0 Web 2.0 One-way Two-way Connectivity Interactivity Transmission Participation Presentation Conversation Instruction Collaboration Image Authenticity Audience Community
- 38. Things are Changing “Old” Media “New” Media Web 1.0 Web 2.0 One-way Two-way Connectivity Interactivity Transmission Participation Presentation Conversation Instruction Collaboration Image Authenticity Audience Community
- 39. Things are Changing “Old” Media “New” Media Web 1.0 Web 2.0 One-way Two-way Connectivity Interactivity Transmission Participation Presentation Conversation Instruction Collaboration Image Authenticity Audience Community
- 40. Things are Changing “Old” Media “New” Media Web 1.0 Web 2.0 One-way Two-way Connectivity Interactivity Transmission Participation Presentation Conversation Instruction Collaboration Image Authenticity Audience Community
- 41. Things are Changing “Old” Media “New” Media Web 1.0 Web 2.0 One-way Two-way Connectivity Interactivity Transmission Participation Presentation Conversation Instruction Collaboration Image Authenticity Audience Community
- 42. Things are Changing “Old” Media “New” Media Web 1.0 Web 2.0 One-way Two-way Connectivity Interactivity Transmission Participation Presentation Conversation Instruction Collaboration Image Authenticity Audience Community
- 43. Things are Changing “Old” Media “New” Media Web 1.0 Web 2.0 One-way Two-way Connectivity Interactivity Transmission Participation Presentation Conversation Instruction Collaboration Image Authenticity Audience Community
- 44. Things are Changing “Old” Media “New” Media Web 1.0 Web 2.0 One-way Two-way Connectivity Interactivity Transmission Participation Presentation Conversation Instruction Collaboration Image Authenticity Audience Community
- 45. Why Social Media? Social media enable organizations and their publics to connect, interact and collaborate like never before.
- 47. Categorizing Social Media Source: Li, C., & Bernoff, J. (2008). Groundswell: Winning in a world transformed by social technologies. Boston: Harvard Business Press. For further details, check out Forrester Resarch, Inc., at groundswell.forrester.com.
- 48. Accelerating Categorizing Social Media Source: Li, C., & Bernoff, J. (2008). Groundswell: Winning in a world transformed by social technologies. Boston: Harvard Business Press. For further details, check out Forrester Resarch, Inc., at groundswell.forrester.com.
- 49. Organizing Accelerating Categorizing Social Media Source: Li, C., & Bernoff, J. (2008). Groundswell: Winning in a world transformed by social technologies. Boston: Harvard Business Press. For further details, check out Forrester Resarch, Inc., at groundswell.forrester.com.
- 50. Organizing Accelerating Reacting Categorizing Social Media Source: Li, C., & Bernoff, J. (2008). Groundswell: Winning in a world transformed by social technologies. Boston: Harvard Business Press. For further details, check out Forrester Resarch, Inc., at groundswell.forrester.com.
- 51. Organizing Accelerating Reacting Categorizing Social Media Connecting Source: Li, C., & Bernoff, J. (2008). Groundswell: Winning in a world transformed by social technologies. Boston: Harvard Business Press. For further details, check out Forrester Resarch, Inc., at groundswell.forrester.com.
- 52. Organizing Accelerating Reacting Categorizing Social Media Connecting Collaborating Source: Li, C., & Bernoff, J. (2008). Groundswell: Winning in a world transformed by social technologies. Boston: Harvard Business Press. For further details, check out Forrester Resarch, Inc., at groundswell.forrester.com.
- 53. Organizing Accelerating Reacting Categorizing Social Media Connecting Creating Collaborating Source: Li, C., & Bernoff, J. (2008). Groundswell: Winning in a world transformed by social technologies. Boston: Harvard Business Press. For further details, check out Forrester Resarch, Inc., at groundswell.forrester.com.
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