These slides are from an 8/12/08 webinar by StepChange - a Portland design and development firm focused on Social Media and Marketing applications (www.stepchangegroup.com)
1. StepChange Put Your Content Where It Counts August 12 2008 Presenter: Kevin Tate
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7. Reaching Your Audience: Forrester’s “Ladder of Participation” Source: “Groundswell” www.forrester.com/groundswell
8. What Kind of Conversation are you trying to Create? Source: “Groundswell” www.forrester.com/groundswell Goal Community / Campaign Focus Research Listening to what customers have to say Marketing Getting customers talking to one another Sales Energizing customers to buy Support Helping customers support one another Development Embracing customer ideas in design