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Business Environment ,[object Object],[object Object],[object Object],[object Object]
Concept of Business ,[object Object],[object Object],[object Object],[object Object]
Objectives of business ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Growth To add more products Diversification Integration To cut down  Expansion of  markets To increase Market share GROWTH
Service to society To provide safe & quality goods at reasonable prices  To provide employment To promote cultural & religious activities To maintain & protect ecosystem To help in supporting less privileged  sections of society
Features of B.E. ,[object Object],[object Object],[object Object],[object Object],[object Object]
Factors influencing Business Decision Internal  Environment External Environment  Business Decision
Types of Environment ,[object Object],[object Object]
Internal Environment Value system Mission & objectives Management structure & nature Internal power relationship Human resources Company image  Miscellaneous factors Internal environment
Micro Environment - Factors Employees Suppliers Customers Competitors Marketing intermediaries Public Financiers Regulating agencies Micro Environment
Macro Environment - Factors Economic Demographic Political & legal Global Natural Socio-cultural Technological Macro Environment
McKinsey's 7S Model
Hard S’s ,[object Object],[object Object],[object Object]
Soft S’s ,[object Object],[object Object],[object Object],[object Object]
SWOT Analysis
Meaning ,[object Object],[object Object]
SWOT PROFILE ,[object Object],[object Object],[object Object],[object Object]
Factors of Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Benefits of SWOT Analysis ,[object Object],[object Object],[object Object]
SWOT Analysis Limitations ,[object Object],[object Object],[object Object],[object Object],[object Object]

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Business environment 01

  • 1.
  • 2.
  • 3.
  • 4. Growth To add more products Diversification Integration To cut down Expansion of markets To increase Market share GROWTH
  • 5. Service to society To provide safe & quality goods at reasonable prices To provide employment To promote cultural & religious activities To maintain & protect ecosystem To help in supporting less privileged sections of society
  • 6.
  • 7. Factors influencing Business Decision Internal Environment External Environment Business Decision
  • 8.
  • 9. Internal Environment Value system Mission & objectives Management structure & nature Internal power relationship Human resources Company image Miscellaneous factors Internal environment
  • 10. Micro Environment - Factors Employees Suppliers Customers Competitors Marketing intermediaries Public Financiers Regulating agencies Micro Environment
  • 11. Macro Environment - Factors Economic Demographic Political & legal Global Natural Socio-cultural Technological Macro Environment
  • 13.
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  • 17.
  • 18.
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  • 20.