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10 Most Effective Ways To Market Your iPhone Apps
There is nothing wrong in saying that iPhone app market has been much more profitable than the
Android market. iPhone app development has become very lucrative business over the years and that is
why, the number of iPhone developers is constantly on the rise. Similarly, many companies want to have
an iPhone app of their own because a carefully designed and developed app can really help them boost
their profits. However, promoting an app is perhaps the most difficult part of entire process.
For those developers who are looking to leverage the opportunities offered by iPhone app market,
following are 10 most effective methods to promote their apps.
One of the best methods to promote your app is to use your social media accounts. Post regularly about
your app explaining what is it about and how people can benefit from it. Similarly, you can also submit
your app to various bookmarking websites such as reddit, stumble upon and digg etc. These websites
announce your app to greater and wider target audience.
Submit your App for Review:
If you want to make your app a success, you must get positive reviews by submitting it to popular app
review websites in the likes of Apps Safari, Mobilestartupz.com and Appstoreapps.com etc. This is the
best method to get initial publicity for your app and if it manages to get people’s attention, it will easily
get noticed in iPhone app development industry.
Create a Dedicated Website or Landing Page:
Creating a dedicated website or landing page with suitable domain name and carefully chosen keywords
is another method to go about the business of promoting your app. Help you visitors beware of
usefulness and features of the app by adding screenshots and some description. Similarly, you can also
create a forum on the website for user query and don’t forget to collect customer feedback.
Advertise Your iPhone App:
Advertising your app is a great idea regardless of type and nature of the app. You can buy some add
space from the websites that offer such services. Similarly, you can also contact other bloggers to
advertise your app through ads. You can get a good user base and make your app reach large number of
people through different types of advertisements.
Use Free Content:
You can always promote your app on relevant communities, forums and tech blogs etc. There are many
forums which rank apps based on the votes received from the users. Similarly, you can also leverage the
power of blogs and forums, which can introduce your app to millions of people without spending a
penny. You can also create some exciting free videos about your app and upload them on YouTube,
Dailymotion and Vimeo etc.
Create Free Trial Versions:
You can tempt a large number of people to use your app by creating a free version (either ads supported
or trial). You can give users the options to buy the full version if they require more functionality.
However, you can generate enough profits from ad supported app as well.
You can also make full use of different search engines to promote your app. Yahoo and Bing Search
Marketing and Google AdWords help you market your app by selecting appropriate keywords. You can
also directly link the app to iTunes store by selecting the right budget and keywords.
iPhone app development is a growing industry and there are many forums dedicated to discuss mobile
apps including iPhone apps. You can also create a dedicated forum for your app which will help you to
gain popularity for your app, retain your customers and maintain stability. You can easily create an
active forum on your Facebook page or website to connect with the users and get their feedback.
Giveaways and Coupons:
You can do a great deal of favor to yourself by promoting your app through a discounted coupon or free
giveaways. If you have launched your app just recently, a giveaway can help your website gain some
initial interest among people. You can also gain popularity by offering free T-shits, and cups etc.
You can get recognition and identity for you app by collaborating with people of influence in iPhone app
development industry. You can find like minded yet well-known people such as newspaper journalist
and tech bloggers, request them to promote your app and offer something in return. It is also a great
idea to collaborate with your minor competitors to jointly grow and compete with giants of the industry.