1. Become an Organ Donor By: LaKeshia Toney

2. Behavior to change… Positive action/behavior change from a non-donor to a donor by signing a organ donor card Consistency with continuing to be a donor

3. Why? Those in need of vital organs and tissue are and remain on the donor list despite successful operations and transplants through medical advancements due to: Fear Myths Rumors Lack of information/facts

4. Persuasive Message You’ve just received that dreaded phone call from your mother that she has been diagnosed with kidney failure in both kidneys and must undergo dialysis bi-weekly until she has a kidney transplant or worst, death. Her insurance doesn’t cover her dialysis treatments and will deplete her savings within a few months to a year. You try to find a donor within the family, but no one is a match. She is then placed on a donor list which has over 100,000 potential recipients who are also in need of vital organs and tissue(organdonor.org, 2010). Your mother can do nothing but hope and wait for that one phone call. The call to tell her that some donor somewhere is a match and that her life will be saved. This isn’t very likely since donors make up less than half of the U.S. population (donatelife.org, 2010). Lives hang in the balance because there are not enough much needed tissue and critical organs to save lives, a firefighter’s life, a co-worker’s life, a friend’s life, your mother’s life. Hundreds of thousands of people hope and wait just as your mother does. For that one phone call, that some donor somewhere will save their lives. Will you be that someone? Won’t you become a donor today and one day save the life of someone, somewhere? Wouldn’t you want that for your mother, even for you? Become an organ donor today! You will be glad you did.

5. Theories/Principles/Concepts Elaboration Likelihood Model (ELM) Audience Central Route Motivate Able Personal Accountability Responsibility

6. Theories/Principles/Concepts Commitment and consistency principle Commit Self-concept Fear appeal Why?

7. EPPM Message components: become an organ donor. Save someone you know. Save lives. Perceived efficacy: becoming an organ donor means you have the power to save lives Protection motivation: self-concept Adaptive changes: adopt positive behavior to become a donor by signing a donor card or registering and remain a donor

8. Conclusion My message will be successfully received because research suggests that PSA’s that persuade a call to action through gain-framed, statistical and narrative persuasive messages are more cooperative in becoming organ donors by signing donor cards and or registering as an organ donor (Feely, et.al, 2006) and (Lavail, et.al, 2010)